Showing posts from 2012

Filling a research gap

Online Data Protection training

Coventry University #3 in the UK for Marketing

Research ethics training

Cesim SIMBrand Simulation Game Hands-on workshop

The new Mercede-Benz interactive ad campaign

Teaching in the New Academic Year

Ordinary Consumers as Brand Ambassadors

DPR reviewee workshop

Reading list for Branding Module

One internet minute

Redefining Marketing

Jubilympic celebrations

VW engaging customers via social media

2 publications in 2 months

Blogging statistics

ABS ranking of Marketing Journals 2012

Readings: Core and competing marketing strategies

Infographic: Psychology behind exaggerated and false research

What is a smart phone?

Target Markets/Market Segmentation

Market Planning Presentations: Mission Statement and Competitive environment

Research initiative- articles for discussion

Reading List for Marketing Planning Module 1

What is a blog?

How 2 bills in the US affects the Whole World

Courses taught this term (January - April 2012)