24 May 2018

Vlog about the book The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers

Here is a video I made some time back. A review of the must read book -  The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.



What is green purchase behavior?

According to Mostafa (2007), green purchasing behavior is the purchase of products that are recyclable or not harmful to the environment. W...