Here is a video I made some time back. A review of the must read book - The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.
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What is green purchase behavior?
According to Mostafa (2007), green purchasing behavior is the purchase of products that are recyclable or not harmful to the environment. W...
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This is a long overdue post. The latest ABDC list was released on 6 December 2019. Marketing journals are listed under Field of research cod...
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In the name of God, most Gracious, most Merciful. I wish to express my sincere appreciation to those who have contributed to this thesis a...
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The much awaited Chartered Association of Business Schools’ Academic Journal Guide 2018 is finally out. I have to say that I am really di...