Here is a video I made some time back. A review of the must read book - The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.
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Our latest book published - Consumers, Society and Marketing: A Sustainability Perspective
I am delighted to announce the publication of our latest book, 'Consumers, Society and Marketing: A Sustainability Perspective'. Th...

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UPDATE: ABDC Marketing Journal Quality List 2022 here . This is a long-overdue post. The latest ABDC list was released on 6 December 2019....
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The much awaited Chartered Association of Business Schools’ Academic Journal Guide 2018 is finally out. I have to say that I am really di...
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In the name of God, most Gracious, most Merciful. I wish to express my sincere appreciation to those who have contributed to this thesis a...