Dilip S Mutum PhD

24 May 2018

Here is a video I made some time back. A review of the must read book - The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.

About Dilip

Dilip is Associate Professor of Marketing with the Nottingham University Business School in The University of Nottingham Malaysia Campus. His research interests include digital consumption, social networking, strategic marketing and sustainable marketing.

An avid blogger, Dilip has also advised various organisations on their search engine optimisation and social media marketing campaigns. His research work has been published within a range of publications – both in print and online.