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Dilip S Mutum PhD

Digital consumption, social media, sustainable marketing, SEO & CRM

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Showing posts from May, 2018

Vlog about the book The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers

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Do to others what you want them to do to you

Latest Book

Management of Shari’ah Compliant Businesses

My Books

Advances in Islamic Finance, Marketing, and Management: An Asian Perspective

Edited by Dilip S. Mutum, Mohammad Mohsin Butt, Mamunur Rashid

Services Marketing Cases in Emerging Markets: An Asian Perspective

Edited by Roy, S. K.; Mutum, D.; & Bang, N.

Marketing Cases from Emerging Markets

Edited by Mutum, D.; Roy, S. K. & Kipnis, E.

About Dilip

Dilip is Associate Professor of Marketing with the Nottingham University Business School in The University of Nottingham Malaysia Campus. His research interests include digital consumption, social networking, strategic marketing and sustainable marketing.

An avid blogger, Dilip has also advised various organisations on their search engine optimisation and social media marketing campaigns. His research work has been published within a range of publications – both in print and online.

My Nottingham University Business School page

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