24 May 2018

Vlog about the book The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers

Here is a video I made some time back. A review of the must read book -  The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.



Our latest book published - Consumers, Society and Marketing: A Sustainability Perspective

I am delighted to announce the publication of our latest book, 'Consumers, Society and Marketing: A Sustainability Perspective'.  Th...