2 Feb 2012

Research initiative- articles for discussion

Here are some articles that may be of interest to students taking Marketing research.
  1. Chattalas, M., Kramer, T. and Takada, H.(2008). The impact of national stereotypes on the country of origin effect. International Marketing Review, 25 (1) 54-74.
  2. Hogg, M. K., Cox, A. J. and Keeling, K.(2000). The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing 34(5/6), 641-667.
  3. Oberecker, E. M., Riefler, P. and Diamantopoulos, A. (2008). The Consumer Affinity Construct: Conceptualization, Qualitative Investigation and Research Agenda. Journal of International Marketing, 16(3), 23-56.
  4. Goulding, C., Shankar, A., Elliott, R. and Canniford, R. (2009). The Marketplace Management of Illicit Pleasure. Journal of Consumer Research, 35(5), 759-771.

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