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Quantitative vs qualitative methods
A popular question I get from many students related to research methodology is whether quantitative methods are better than qualitative ones...
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Note: This is the old 2014 list. View the updated ABDC 2019 Marketing journals list here The list of marketing journals is compiled from t...
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In the name of God, most Gracious, most Merciful. I wish to express my sincere appreciation to those who have contributed to this thesis a...
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The much awaited Chartered Association of Business Schools’ Academic Journal Guide 2018 is finally out. I have to say that I am really di...