Paper on Consumers’ Values for Buying Organic Personal Care Products published

Our paper titled Health and Cosmetics: Investigating Consumers’ Values for Buying Organic Personal Care Products has been published in the Journal of Retailing and Consumer Services.

This is one of the fastest I have ever had a paper published. It was submitted on 28 March 2017. Revised 24 June 2017. Accepted on 2 August 2017 and available online 10 August 2017.

Here is the abstract of the paper:

In investigating consumers’ intentions to re-purchase organic personal care products (PCP), this study extends the theory of planned behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings revealed that most of the hypothesised relationships linking the consumer perceived value constructs (namely, health, safety, hedonic and environmental) with attitude towards the rebuying of organic PCP, were supported. Also, better product knowledge about organic PCP would lead to more positive attitudes towards re-purchasing the product. In contrast, social value was not important in predicting attitude. Similarly, the influence of subjective norm on rebuying intention was not supported. In terms of ranking of importance with regards to prediction of re-purchasing intention, attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.

You can download the paper for free till September 29, 2017 using this link below:

Ghazali, E., Soon, P.C., Mutum, D. S. and Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products, Journal of Retailing and Consumer Services, 39, 154-163.

Latest paper on online switching barriers and loyalty

Really delighted that our paper titled 'Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers' (Yes, it is a really long title), has been published in 'Electronic Markets: - The International Journal on Networked Business'.

I co-wrote this paper with Ghazali, E., Nguyen, B. and Mohd Any, A. A.

It has been published online and should be is now out in print as well. Here is the abstract of the paper.

Abstract

Developing switching barriers to retain customers has become a critical marketing strategy for online retailers. However, research on the role of switching barriers in e-retailing is still limited. Recent trends show that when competitors are just one click away, it is questionable if customer loyalty can be achieved at all in online environments. This leads to the research question on whether switching barriers have any impact on e-loyalty in pure-play retailers. The paper examines the influence of switching barriers on customer retention (i.e., e-store loyalty) and further investigates the moderating effects of switching costs and alternative attractiveness. Data were gathered via a survey of 590 shoppers of online pure-play retailers in the UK. Findings show that customer satisfaction and the two dimensions of switching barriers (perceived switching costs and perceived attractiveness of alternatives) significantly influence customer loyalty. Contrary to findings in earlier studies, it was found that switching costs did not moderate the relationships between satisfaction and loyalty nor between perceived attractiveness of alternatives and loyalty. The paper makes imperative recommendations to develop switching barriers and to foster loyalty along with suggestions for future research.

Please let me know if you would like a soft copy of the paper: dilip.mutum@nottingham.edu.my

To cite:

Ghazali, E., Nguyen, B., Mutum, D. S. and Mohd Any, A. A. (2016). Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers, Electronic Markets: - The International Journal on Networked Business. 26(2), 157-171.
DOI: 10.1007/s12525-016-0218-1

Online behaviour and small business [Infographic]

Some really interesting information from Vistaprint.
Thanks to Richard Brennan for sharing the infographic.