26 Jun 2021

CABS Academic Journal Guide 2021

 The CABS Academic Journal Guide 2021 has just come out.


So what is different? Are there any changes from the AJG 2018?

The answer is "No! Not much". 

All the 4*, 4, 3 and 2 ranked journals are the same, unlike the last revision. The only changes in this new list are some journals that have entered the list as 1 ranked journals.


The new journals are:

Asia Pacific Journal of Marketing and Logistics

International Journal of Technology Marketing

Journal of Current Issues and Research in Advertising

Journal of Global Fashion Marketing

Journal of Interactive Advertising

Journal of Marketing Analytics and

Recherche et Applications en Marketing


Here is the "New" list:

4* Journals

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Marketing Science

4 Journals

International Journal of Research in Marketing

Journal of Retailing

3 Journals

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Marketing Science

International Journal of Research in Marketing

Journal of Retailing

European Journal of Marketing

Industrial Marketing Management

International Marketing Review

Journal of Advertising

Journal of Advertising Research

Journal of Interactive Marketing

Journal of International Marketing

Journal of Public Policy and Marketing

Marketing Letters

Marketing Theory

Psychology and Marketing

Quantitative Marketing and Economics

2 Journals

Academy of Marketing Science Review

Advances in Consumer Research

Consumption Markets and Culture

Electronic Markets

International Journal of Advertising

International Journal of Consumer Studies

International Journal of Market Research

International Journal of Retail and Distribution Management

Journal of Brand Management

Journal of Business and Industrial Marketing

Journal of Business-to-Business Marketing

Journal of Consumer Affairs

Journal of Consumer Behaviour

Journal of Macromarketing

Journal of Marketing Management

Journal of Marketing Theory and Practice

Journal of Personal Selling and Sales Management

Journal of Retailing and Consumer Services

Journal of Services Marketing

Journal of Strategic Marketing

Qualitative Market Research

1 Journals

Advances in International Marketing

Asia Pacific Journal of Marketing and Logistics

Australasian Marketing Journal

Corporate Communications

Corporate Reputation Review

Health Marketing Quarterly

International Journal of Bank Marketing

International Journal of Internet Marketing and Advertising

International Journal of Non-Profit and Voluntary Sector Marketing

International Journal of Technology Marketing

International Review of Retail, Distribution and Consumer Research

International Review on Public and Non-Profit Marketing

Journal of Communication Management

Journal of Consumer Marketing

Journal of Current Issues and Research in Advertising

Journal of Fashion Marketing and Management

Journal of Financial Services Marketing

Journal of Global Fashion Marketing

Journal of Global Marketing

Journal of Interactive Advertising

Journal of Marketing Analytics

Journal of Marketing Channels

Journal of Marketing Communications

Journal of Marketing for Higher Education

Journal of Non-Profit and Public Sector Marketing

Journal of Product and Brand Management

Journal of Relationship Marketing

Journal of Research in Interactive Marketing

Journal of Social Marketing

Marketing Intelligence and Planning

Recherche et Applications en Marketing

Review of Marketing Science

Services Marketing Quarterly

Social Marketing Quarterly

Young Consumers


Access the whole list here https://charteredabs.org/academic-journal-guide-2021-view/

Quantitative vs qualitative methods

A popular question I get from many students related to research methodology is whether quantitative methods are better than qualitative ones...