Presentations & Workshops

Guest Presentations/ Workshops/ Lectures/ Seminars/ Panelist

1. Online Workshop on 'Questionnaire development for online quantitative surveys' part of the INCONSYM, 2024 conference, Hyderabad, India. 30 Jan 2024
2. Online seminar for staff and PG students at Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-Jammu) on the topic: Surfing the social wave: Social media marketing strategies for entrepreneurs.18 Jan 2024.
3. Keynote address. Titled: “The evolution of TV and the rise of consumer-generated content”. The 3rd International Conference on Digital Economy and Computer Application (DECA 2023). September 22, 2023. Shanghai. Keynote delivered via Zoom.
4. Panel discussion: ISUC Plaza Series 7 on "Making SDGs Actionable: What’s the Role of TV Branding in The Streaming Age?" Was a member of the panel discussion forum organised by ISUC, APU, as part of their ISUC Plaza Series 7 (National Day Edition), joining media industry heavyweights Nizwani Shahar and Chanchal Chakrabarty. The theme was "Making SDGs Actionable: What’s the Role of TV Branding in The Streaming Age?" On 30 Aug 2023.
5. International FDP on "The Art of Writing and Publishing Research Papers". Organised by the International cell at Symbiosis Centre for Management Studies, (SCMS), Noida, India. 18 Jul 2023.
6.  Questionnaire development for online quantitative surveys. Digital Transformation Research Cluster Seminar Series.  On 13 June 2023 (Tuesday, 11.00am-1.00pm).
7.  A presentation titled "TikTokers & Instafamous: The evolution of digital marketing". GT Education Fair at Cambridge Hotel Medan, Indonesia on 13th May 2023.
8.  Delivered a guest lecture at the Faculty of Business and Economics, University of Malaya to talk on Strategic Marketing Planning, to an audience of faculty members, MBA and Master of Marketing students on 25th of March, 2023 (2-5pm).
9.  Guest speaker at the inaugural session International Conference on Emerging Technological Trends in Business (ICETTB 2022). Explained the need for technology in business from a marketing perspective. Organised by KL Business School, KL Deemed to University, Vaddeswaram, Guntur, Andhra Pradesh, India.  16 Dec 2022.
10. Conference Key-Note speaker: Inaugural Session of "International Conference on Emerging Technological Trends in Business" (ICETTB 2022)" on December 16th, 2022.
12. Sessions on Digital Transformation as part of the Business School Executive Education Programme. With Middle managers of Public Service Department of Malaysia or Jabatan Perkhidmatan Awam Malaysia (JPA) on 8th September 2022 and for Higher level managers on 22 September 2022.
13. Sessions on Digital Transformation & Innovation' and 'Sustainable Development Goals' as part of the Nottingham University Business Management Programme. With executives of UEM Sunrise Berhad, 24 and 25 Aug. 2022.
14. Session on International Marketing of Malaysian Higher Education. Talk delivered online to various Ministry of Higher Education staff stationed overseas. Organised by Education Malaysia Division, Ministry of Higher Education, Putrajaya, Malaysia. 27 July 2022.
15. Sessions on Digital Transformation & 'Sustainable Development Goals' as part of the Business School Executive Education Programme. With Middle Managers of Sime Darby Motors on 23rd March 2022 and for Higher level managers on 22 April 2022.
16. Session on Malaysia's International higher education strategy at the Expertise Development Workshop: Digital Marketing International Education Malaysia. Organised by Education Malaysia Division, Ministry of Higher Education, Putrajaya, Malaysia. 7 April 2022.
17. Graduate School workshop series: Introduction to IBM SPSS statistical software. 16 March 2022.
18. NUBS Research Methodology Workshop: Developing Quantitative Research Design (with Questionnaire). 17 Feb. 2022 
19.  NUBS Workshop: Introduction to PLS-SEM: Using SmartPLS. 23 November 2021. 1:30 - 4:30pm.
20.  NUBS Malaysia Masterclass Series 2021: "Social Media Marketing and the pandemic". 11 November 2021.
21. NUBS Research Workshop: Questionnaire Design for Quantitative Research, 2 Nov.2021.
22. Moderator for the Communicate@MCMC Research Sharing Session. Title: “Benchmarking Global Nations in Gauging the Movement Control Order (MCO) Regarding COVID 19 Disease Phenomena: A Survival Data Analysis Perspective”. 14 October 2021.
23. Short presentation during the first NUBS Malaysia (ICCSR) and IIM Vizag joint research roundtable. 15 Sept 2021.
24. Panellist for a workshop titled "Values & Impact: Being Human: Malaysian and Coventrian, Our Values" organised by Coventry City of Culture Trust International Changemakers Bursary in Partnership with British Council.  8 August 2021.
25. Guest Lecture: "Digital marketing and careers". Part of the Global Learning lecture series. 30 June 2021. 2:30 – 4:00pm. Universiti Teknologi MARA (UiTM) Johor, Malaysia.
26. International Webinar: "Social Media for Academia and Researcher". 15 Dec 2020. 1pm (Western Indonesia Time). Organised by Big Edu Project Indonesia.
27. Conference Key-Note speaker:  "The Role of Social Media Influencers in the Future of Social Media Marketing". 12 Sep. 2020. 09:00AM Annual International Marketing Conclave 2020 with the theme: "OTT: The Future of Marketing", Organised by N. L. Dalmia Institute of Management Studies and Research, Mumbai, India.
28. NUBS Malaysia Masterclass Series 2020: "Lessons in branding and advertising during the COVID-19 pandemic".10 September 2020. 7-8pm.
29. NUBS UG Workshop: Social Media Marketing & Big Data Analysis.  14 July 2020.
30. University of Nottingham Malaysia Workshop: Social media for research & personal branding. University of Nottingham Malaysia. 24 June 2019.
31. Guest Lecture: "Marketing strategy and planning". 4 March 2018. Faculty of Business and Accountancy, University of Malaya.
32. Panellist in the forum titled “How to Address Reviewers’ Comments on the Use of Structural Equation Modeling”, 10-14 October 2017. International Symposium on Applied Structural Equation Modeling (SASEM2017) at Hilton Kuching, Kuching, Sarawak.
33. Presentation: "Getting published in high ranked journals". At workshop: ‘Sowing the Seed of Excellence – Let’s Publish and Become a Prolific Scholar V.1.0’, 15 May, 2018. Faculty of Business and Management, UiTM, Puncak Alam.
34. Windows on Teaching session: Teaching with Blogs. With Peter Kirwan on 15th June 2011. Teaching Centre, University of Warwick.
35. Presented two interactive lectures introducing the field of marketing to year 10 cohort students from the Westwood School. Aim higher University of Warwick Summer School. 1st April 2011, Westwood Teaching Centre, Westwood Campus, University of Warwick.
36.  "PhD Teaching - Process Improvement Workshop." Student representative, Warwick Business School. 18th March 2011.
37. Presentation of findings from the Teaching and Learning Group's research project investigating best practice and the student experience of blended learning and teaching. The 3rd WBS Blended Learning Workshop. With Abby Kendrick, Dilip Mutum and Jane Spinola. 22nd March 2010 at the Teaching Grid, Library 2nd Floor, University of Warwick.
38. Consumer Generated Media, Social Networks & Marketing. 5th November 2009 at Radcliffe House, University of Warwick. Presentation to Diploma in Applied Management students.