Presentations & Workshops

Keynote address. Titled: “The evolution of TV and the rise of consumer-generated content”. The 3rd International Conference on Digital Economy and Computer Application (DECA 2023). September 22, 2023. Shanghai. Keynote delivered via Zoom. 

Panel discussion: ISUC Plaza Series 7 (National Day Edition). Organised by APU. Joining media industry heavyweights Nizwani Shahar and Chanchal Chakrabarty. The theme was "Making SDGs Actionable: What’s the Role of TV Branding in The Streaming Age?" On 30 Aug 2023.

International FDP on "The Art of Writing and Publishing Research Papers". Organised by the International cell at Symbiosis Centre for Management Studies, (SCMS), Noida, India. 18 Jul 2023.

Questionnaire development for online quantitative surveys. Digital Transformation Research Cluster Seminar Series.  On 13 June 2023 (Tuesday, 11.00am-1.00pm).

A presentation titled "TikTokers & Instafamous: The evolution of digital marketing". GT Education Fair at Cambridge Hotel Medan, Indonesia on 13th May 2023. 

Delivered a guest lecture at the Faculty of Business and Economics, University of Malaya to talk on Strategic Marketing Planning, to an audience of faculty members, MBA and Master of Marketing students on 25th of March, 2023 (2-5pm).

Guest speaker at the inaugural session International Conference on Emerging Technological Trends in Business (ICETTB 2022). Explained the need for technology in business from a marketing perspective. Organised by KL Business School, KL Deemed to University, Vaddeswaram, Guntur, Andhra Pradesh, India.  16 Dec 2022.

Guest Lecture: "Digital marketing and careers". Part of the Global Learning lecture series. 30 June, 2021. 2:30 – 4:00pm. UiTM Johor, Malaysia. 

International Webinar: "Social Media for Academia and Researcher". 15 Dec 2020. 1pm (Western Indonesia Time). Organised by Big Edu Project Indonesia. 

Key Note speaker:  "The Role of Social Media Influencers in the Future of Social Media Marketing". 12 Sep. 2020. 09:00AM Annual International Marketing Conclave 2020 with the theme: "OTT: The Future of Marketing". Organised by N. L. Dalmia Institute of Management Studies and Research, Mumbai, India. 

NUBS Malaysia Masterclass Series 2020: "Lessons in branding and advertising during the COVID-19 pandemic".10 September 2020. 7-8pm.

Guest Lecture: "Marketing strategy and planning". 4 March, 2018. Faculty of Business and Accountancy, University of Malaya. 

Panellist in the forum “How to Address Reviewers’ Comments on the Use of Structural Equation Modeling”, 10-14 October 2017. International Symposium on Applied Structural Equation Modeling (SASEM2017) at Hilton Kuching, Kuching, Sarawak. 

Presentation: "Getting published in high-ranked journals". At the workshop: ‘Sowing the Seed of Excellence – Let’s Publish and Become a Prolific Scholar V.1.0’, 15 May, 2018. Faculty of Business and Management, UiTM, Puncak Alam. 

Presented two interactive lectures introducing the field of marketing to year 10 cohort students from the Westwood School. Aim higher University of Warwick Summer School. 1st April 2011, Westwood Teaching Centre, Westwood Campus, University of Warwick.

Presentation of findings from the Teaching and Learning Group's research project investigating best practice and the student experience of blended learning and teaching. The 3rd WBS Blended Learning Workshop. With Abby Kendrick, Dilip Mutum and Jane Spinola. 22nd March, 2010 at the Teaching Grid, Library 2nd Floor, University of Warwick.

Presentation to Diploma in Applied Management students. Topic: Consumer Generated Media, Social Networks & Marketing. 5th November, 2009 at Radcliffe House, University of Warwick. 

WORKSHOPS

NUBS UG Workshop: "Social Media Marketing & Big Data Analysis".  14 July 2020.

University of Nottingham Malaysia Workshop: ‘Social media for research & personal branding’. University of Nottingham Malaysia. 24 June 2019.

Session on Marketing for executives of UEM Sunrise Berhad, Puteri Harbour, Johor, 11 January 2019.

Speaker and facilitator at a series of workshops for the Malaysian Retirement Fund Incorporated (Kumpulan Wang Persaraan - KWAP), and the Public Service Department of Malaysia (Jabatan Perkhidmatan Awam Malaysia - JPA). On 11 September, 6 October and 17 December, 2015.

Windows on Teaching session: Teaching with Blogs. With Peter Kirwan on 15th June 2011. Teaching Centre, University of Warwick. 

"PhD Teaching - Process Improvement Workshop", student representative, Warwick Business School. 18th March 2011.

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