Check out the late advertising campaign from Mercedes-Benz promoting their new A-Class model. It is the first to use Twitter, the micro-blogging tool, in this way.
They are asking Twitter users to determine the outcome of a TV ad which will be aired for the first time during this weeks X Factor.
According to the storyline, a young musician and his female friend is trying to get to a gig driving the new Mercedes and chased by the police. There are several possible endings and Twitter users decide the outcome using the tag #YOUDRIVE in their tweets.
6 Oct 2012
The new Mercede-Benz interactive ad campaign
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