The new Mercede-Benz interactive ad campaign

Check out the late advertising campaign from Mercedes-Benz promoting their new A-Class model. It is the first to use Twitter, the micro-blogging tool, in this way.

They are asking Twitter users to determine the outcome of a TV ad which will be aired for the first time during this weeks X Factor.

According to the storyline, a young musician and his female friend is trying to get to a gig driving the new Mercedes and chased by the police. There are several possible endings and Twitter users decide the outcome using the tag #YOUDRIVE in their tweets.