3 Sept 2012

Teaching in the New Academic Year

I will be teaching the following courses at Coventry Business School this academic year 2012 - 2013:

Under Graduate
203MKT - Marketing Management (used to be 262MKT)

Post Graduate
M05MKT - Marketing Planning
M21MKT  - E-Marketing

Previously I had taught:

M11MKT - Research Methods (Marketing)

363MKT - International Marketing Strategy and

267MKT - Principles of Marketing.


I start teaching a group of MBA Marketing students tomorrow.

What is green purchase behavior?

According to Mostafa (2007), green purchasing behavior is the purchase of products that are recyclable or not harmful to the environment. W...