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Showing posts from 2014

Top 10 countries in the World

Was going through some lists and there were some interesting findings. highlighted in Pink are countries which occur on all four lists.


A. Top 10 highest on the 2014 Global Gender Gap Index

IcelandFinlandNorwaySwedenDenmarkNicaraguaRwandaIrelandPhilippinesBelgium
B. Top 10 Happiest Countries according to the 2013 World Happiness Report 

DenmarkNorwaySwitzerlandThe NetherlandsSwedenCanadaFinlandAustriaIcelandAustralia
C. Top 10 Best countries for doing business Forbes 2013
IrelandNew ZealandHong KongDenmarkSwedenFinlandSingaporeCanadaNorwayThe NetherlandsA number of countries occur in at least 2 of the lists. However, the 4 Scandinavian countries: namely, Finland, Norway, Sweden and Denmark, occur in all three lists. This means that these 4 countries are the richest, happiest and most equal societies in the World. It is also no wonder that Iceland with its strong Scandinavian heritage, is also included in two of the lists. So if we are looking for a good societal model to follow, maybe we …

New University New Job

After working for nearly four years as a lecturer with the Department of Marketing and Advertising, Coventry Business School, Coventry University, I have moved several thousand miles away to warm and sunny Malaysia to join the Nottingham University Business School, The University of Nottingham Malaysia Campus. 
I had offers from a few other private educational institutions here but finally decided on Nottingham based on their competitive compensation package and of course their reputation as one of the leading Universities in the World. 
I started in my new role as Senior University Teaching Fellow at the business school in the first week of September and will start teaching from next semester (in February 2015).
Check out my University Profile here.

Article on online loyalty published

One of my papers has finally been published in the Journal of Retailing and Consumer Services (ABS 1* / ABDC A). With co-authors Ezlika Mohd Ghazalib, Bang Nguyen and David Arnott, the paper titled 'Online loyalty and its interaction with switching barriers', expands on Oliver׳s 4 stage loyalty model to include online switching.

The abstract is given below:

The results of empirical research on online retail switching tendencies is quite mixed and only a few have specifically examined the presence, frequency or impact of switching barriers and switching inducements in the context of online services. Empirical evidence shows that there is “stickiness to certain sites” experienced by online customers and that they do less comparative shopping than might be expected. This paper conceptualises online switching behaviour as the interaction of barriers and inducements (both real and perceived) using Oliver׳s four-stage loyalty model. It also highlights the need to re-examine the conce…

Inviting Contributors to a Services Marketing Case Study Book

Following the success of our book on 'Marketing Cases from Emerging Markets', edited by Mutum, D.; Roy, S. K. & Kipnis, E., Springer has commissioned Dr. Sanjit Roy, Dr. Bang Nguyen, and I to edit a book entitled 'Services Marketing Cases in Emerging Markets'.

The book is a comprehensive collection of case studies by seminal authors that provides key reviews and analyses on the leading thinking in services marketing across Asia. We believe you would be an excellent contributor and would like to kindly invite you to contribute a chapter on a topic of your choice (please see list in the attachment). If you are able to accept, the deadline for final submission is 15 May 2015.

Please do not hesitate to contact me> should you require further information.

Our timelines are as follows:
Expression of Interest with description of case (1 page or less): 15 October 2014
Full Case Submission: 15 May 2015

Introduction to SEM using AMOS 20.0 - Workshop at University of Malaya

Just helping to create some buzz for a workshop on structural equation modelling(SEM) using AMOS 20.0. The workshop is run by Dr. Mohd Awang Idris, a Senior Lecturer in Work Psychology, Department of Anthropology and Sociology, University of Malaya and is organised by CCISUM (Communication and Cultural Innovation and Support, University of Malaya). This is part of their series of Super Sessions.

More information about the workshop:

Date: 21-22, August 2014
Time: 9:00 - 5:00pm
Venue: Computer Lab, Faculty of Science, University Malaya

Click the link below for more information:

AMOS workshop


Paper presented at Academy of Marketing Conference 2014

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Attended the Academy of marketing conference 2014 which was hosted by the University of Bournemouth. The venue was the Bournemouth Highcliffe Marriott - with lovely views of the coast.



I had a minor hiccup during registration- I will not go into the details but really happy that the organisers were extremely helpful.

I had two papers this time - one titled 'Consumer Perceptions of Corporate Social Responsibility: Study of An Oil and Gas Company in Nigeria', which I co-authored with Ikechukwu Obialor (my ex student) and Ezlika Ghazali. I presented this paper on the 9th and had some great feedback and comments. Thinking of taking this paper further and proceed to submit to a journal and maybe expanding the research with a funding application.

Here is the abstract:
"This paper presents the results of an exploratory study into the the perceptions and feelings of consumers towards the corporate social responsibility (CSR) efforts of an American oil and gas MNC in the Niger De…

Quantitative Mehods: Which statistical test to use?

I wrote this post in another blog a couple of years ago and thought I should share this here as well:If you are going to statistically analyse your data, knowing the right statistical test is absolutely essential. However, even if you have taken a couple of statistical courses, it is often difficult to decide which ones are the most relevant or correct tests.If you are in that position you might find these links useful:
http://www.ats.ucla.edu/stat/mult_pkg/whatstat/default.htmhttp://www.graphpad.com/www/Book/Choose.htm Don't be surprised if your data can be analysed in many different ways depending on your objectives and hypotheses.

UK University league table results: The rise of Coventry University

You may not like it, you may not agree with it and you may even hate it but the fact is that, as Academics, we cannot ignore the UK University league tables.

Choice of University is often made on the basis of these league tables and quite often than not, we are also judged by where we work.

I recall not long ago, when I first joined Coventry University, there were a lot "Why?" and "You can do better" just because I had a PhD from Warwick University. The fact is that at that time, I was a foreign PhD student with a wife and 2 kids to support, without a permanent job, running between various part time jobs. So, I was delighted to get a job as a Lecturer after literally hundreds of applications and a few unsuccessful interviews. That was in 2011 when Coventry University was ranked 75 on The Guardian University league tables.

That's why I am delighted that in their latest update - University league table 2015, Coventry University has broken into the top 30 coming …

Australian Business Deans Council - ABDC Marketing Journals List 2014

Note: This is the old 2014 list. View the updated ABDC 2019 Marketing journals list here

The list of marketing journals is compiled from the Australian Business Deans Council (ABDC) Journal Quality List 2013.

Journals are ranked into four categories of quality, namely, A*, A, B, C, with journals listed under A* considered the best in terms of quality.

Comparing the ABDC list with the ABS ranking of Marketing Journals, it looks like the guys from the Land Down Under mostly agree with the Brits. However, there are some clear differences of opinion with regards to certain journals. For example, the European Journal of Marketing, which is a  3* ABS journal is listed as A*.

Much more surprising was the fact that five journals which are ranked 1* in the ABS list, are listed as a A journals in the ABDC list. This includes Electronic Markets, International Journal of Consumer Studies, Journal of Brand Management, Journal of Retailing and Consumer Services, and Marketing Intelligence and Planni…

Personal Blog Marketing: Chapter in book on Marketing in the Cyber Era

A new book titled "Marketing in the Cyber Era: Strategies and Emerging Trends" has just come out. The book is published by IGI GlobalQuite excited as it has a chapter which I co-authored with Dr. Ezlika Ghazali, titled 'Personal blog marketing".

I have extracted this chapter from my PhD thesis and expanded on some of the key issues.

Here is the abstract:

This chapter looks at the commercialization of personal blogs and also defines some of the key terms that have emerged as a result of this phenomenon, including “sponsored posts.” Despite their importance, the authors feel that not enough attention has been paid by academics to the development of marketing in the blogosphere. The chapter also examines the concerns that marketing communications on blogs may be contributing to the shadow economy around the world. The uniqueness of this new form of advertising medium is emphasized, and it is hoped that this chapter will also add to the understanding of why the study …

Where and why do you shop? Choice of retailer.

Last evening I was shopping at the Lidl store in Foleshill, Coventry and realised that I had been shopping there quite frequently in the past few months. This made me wonder about the stores I normally shop at and whether I am actually loyal to a store. The answer seems to be a big "No!".

It was quite different a couple of years back - I shopped almost exclusively at Tesco. This was probably due to the fact that there was a Tesco Metro very near to my house and maybe partly due to the fact that I was getting Tesco loyalty card points every time I shopped.

I did shop at Sainsburys and Morrisons sometimes but hardly ever shopped at Asda. This changed when an Asda opened very near to the Tesco Metro near my house. I started shopping there quite often and maybe even more so than at the Tesco. At first this was due to convenience as finding parking near the Tesco store can be quite hard while the Asda store has their own dedicated parking space.

Distance from our house to various…

Why you should do a PhD?

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I obtained my PhD in Marketing from the Warwick Business School in 2011 and was reflecting back. Though there were times when I nearly gave up and even tears were shed, those 4 years were definitely worth it.

Sharing an interesting infographic "Doctorate Degrees: Are They Worth It?"


Source: Online-PhD-Programs.org

Pillars of morality: Frans de Wall on Moral behaviour in Primates

Really interesting video I recently came across which I simply had to share. Animals do show empathy, cooperation, fairness and reciprocity - pillars of the concept of morality.