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Showing posts from 2015

Virtual worlds, social media gaming, celebrity branding and personal branding

I recently attended the ANZMAC (The Australian and New Zealand Marketing Academy) 2015 conference which was hosted by the University of New South Wales in Sydney, Australia. It ran from the 30th of November to the 2nd of December.

I presented a paper titled "Lady Gaga goes virtual: Social network gaming communities’ response towards virtual branding efforts" which I co-wrote with Dr. Ezlika Ghazali, The University of Malaya and Dr. Bang Nguyen, East China University of Science and Technology.

Here is the abstract of the paper:
"This study examines community members' response towards a one-off online personal branding campaign of Lady Gaga. Using a qualitative content analysis approach, the study critically examines forum messages from the official Zynga forums of the social game, Farmville. The findings reveal that in the context of social network games, the marketers' role is, to some extent, reduced, while the roles of consumers, especially opinion leaders, b…

Academics and the dark side

Many of us grew up watching Star Wars and the various films has had an impact on a number of us. Anyway, one of my papers is titled  "Customer relationship management: advances, dark sides, exploitation and unfairness." My friend Bang Nguyen (my co-author) came up with the name. He is a big sci-fi fan and though I have not confirmed it with him, you can probably guess where the phrase "dark sides" come from. In fact, he has written a few other papers with the phrase "dark side" in the title.

Today while going through some academic papers, I came across one with "dark side" in the title. This made me wonder and a quick search on Google Scholar reveals that there are around  3,920,000 paper with the phrase "dark side" in the title. When I restrict the search results to publications which came out this year (2015),   there were an astounding 50,100 results including books, chapters and journal papers.

I further narrowed down the search t…

Malaysia is top market for luxury car brands in South East Asia

updated: 15/10/2015; 13/10/2015

The biggest car market in ASEAN is Indonesia (sales of 830096 units in 2014) followed by Thailand (with 579273 units sold) and Malaysia (444551 units sold) (ASEAN automative federation, 2014).

However, when it comes to luxury car brands, my research shows that Malaysia is the leading country in ASEAN.

For example, take the BMW group. 2014 was a fantastic year for them with record breaking sales through out the World (including the 3 countries listed above) with 2,117,965 BMW, MINI and Rolls-Royce vehicles sold. Let us compare the sales in these 3 countries:

1. Indonesia: 9,046 vehicles, comprising 7,808 BMWs, 655 MINIs and 583 BMW Motorrads
2. Thailand; 8,386 vehicles of both BMW and MINI brands
3. Malaysia: 9,419 vehicles with monthly sales upwards of 900 units.

Mercedes-Benz, which is the leading premium car brand in all the three countries also shows a similar trend.

Mercedes-Benz Thailand sold more vehicles with 11,524 units sold as compared to Mala…

Call for contributions for book on Islamic finance, marketing and management from an Asian Perspective

We invite all colleagues to submit chapters for a book titled 'Advances in Islamic Finance, Marketing and Management: An Asian Perspective' co-edited by Dilip Mutum, Muhammad Mohsin Butt and Mamunur Rashid. The book will be published by Emerald.

Important Dates:

Expression of interest – a 500-word proposal – September 30, 2015
Decision on the proposal – October 10, 2015
First draft of the paper – February 10, 2016
Submission after preliminary editing/correction/proofreading – March 10, 2016
Review by Emerald – May 10, 2016
Final submission after secondary editing/correction/proofreading – June 10, 2016

Please email your proposal to mamunur.rashid@nottingham.edu.my on or before September 30, 2015.

Call for marketing case studies

There is a call for case studies for an edited book entitled STRATEGIC MARKETING CASES IN EMERGING ECONOMIES co-edited by Atanu Adhikari (Indian Institute of Kozhikode) & Sanjit Roy (The University of Western Australia), which will be published by Springer.

Important dates:
Submission of expression of interest through case interest form: 15th August 2015.Decision on the case interest form to be announced: 30th August 2015.Submission of complete case and teaching note: 15th December 2015.Communication of reviewers’ comments to the authors: 30th January 2016.Submission of final version of the case and the teaching note: 27th February 2016.Communication of decision on acceptance of the case: 30th March 2016.
For submission of case related documents and for any clarification, please contact either:
Dr. Atanu Adhikari
Associate Professor - Marketing
Indian Institute of Management Kozhikode
Email: atanu.adhikari@iimk.ac.in
or
Dr. Sanjit Roy
Assistant Professor, Marketing
University of W…

The vinyl strikes back

Recently, I was in a second hand shop at a nearby mall here in Malaysia and it looked like they were doing great business in used records. They were playing some really great songs and I do not know whether it was due to their music system or the acoustics in the shop, but some of the songs sounded really good even with the hisses and other extra noises. In fact, I would have to agree with the description "warm" used by many record aficionados.

In case you were not aware, vinyl records are back in fashion. As someone who grew up with cassettes and then CDs, I was never really exposed to this music format. Even when I read about rise in sales a couple of years back, I dismissed it as a short fad that would go away soon. I have to admit that I was wrong, and it is the Generation Y or Millennials, who are behind this phenomenon. According to a recent Guardian article, "Vinyl sales accounted for £20m in 2014".

Along with the growing demand, sales and prices of old r…

UK Universities with Malaysian campuses

There are now a total of five UK Universities with campuses in Malaysia. Three are located in Iskandar, Malaysia EduCity, Johor Bahru - the new Malaysian education hub. This indicates the importance of the Malaysian higher education market. These universities not only cater to Malaysian students but students from China, the Indian sub-continent, middle east and African countries.

The five Universities are:

1. The University of Nottingham Malaysia Campus
They have a 101-acre site in Semenyih, 30 KM south of KL and The Kuala Lumpur Teaching Centre (KLTC) located within the Chulan Tower in KL. One of the oldest in Malaysia with first students in September 2000.

2. Heriot-Watt University Malaysia
Recently opened their £35m 4.8 acres campus in Putrajaya in September 2014.

3. University of Reading Malaysia
15-acre campus at Iskandar Malaysia EduCity and the City Campus in Johor Bahru,

4. The University of Southampton Malaysia Campus
Located in Iskandar, Malaysia EduCity, Johor Bahru.

5. Ne…

ABS ranking of Marketing journals 2015

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Updated: 02/04/2018

The ABS Marketing Journals List 2018 is now out.

The latest Association of Business Schools (ABS) list of journals 2015 is finally out (called as the Academic Journal Guide 2015). There was a bit of drama as the server hosting the guide was attacked and the guide went down for a while.

After all the initial hiccups, the guide is finally up. However, unlike the previous  version, you now have to register in order to access the guide and you cannot download it either.
There are a few changes in the rankings. Also the format seems to have changed. They now have 5 categories as opposed to 4 in the past. There is now a 4* category on the top followed by 4, 3, 2 and 1 ranked journals. The star is missing from the rest.

Overall, I would say that this list is a big improvement from the last. It now covers areas of marketing previously ignored including health, sports, social and HE marketing. I was hoping that European Advances in Consumer Research would be included in the l…

Chapter in book Ethical and Social Marketing in Asia

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I am delighted to learn that the book 'Ethical and Social Marketing in Asia' Edited by Bang Nguyen and Chris Rowley has been published.



My co-authors are Dr. Ezlika Ghazali (University of Malaya) and Dr. Anvita Kumar (Coventry University). Our chapter is  'Chapter 8: Social marketing: India, Pakistan and Bangladesh'. The book is published by Elsevier.

Given below are the learning objectives of the chapter:

1. understand the importance of social marketing and comprehend the challenges and barriers to social marketing campaigns in India, Pakistan and Bangladesh;
2. demonstrate how to organise and manage social marketing in different parts of this region; and
3. appreciate the application of the concepts of social marketing and marketing mix in a case study.