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Vlog about the book The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers

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Here is a video I made some time back. A review of the must read book -  The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.



Call for paper - Special issue of Journal of Service Theory and Practice

Helping to spread the word for my old friend Dr. Sanjit Roy who is guest editing a special issue of Journal of Service Theory and Practice, Emerald Group Publishing (ABDC A). He is co-editing the journal with Dr Harjit Sekhon (Coventry University) and Dr Bang Nguyen (Associate Professor of Marketing).

The theme of the special issue is “Service Research in Emerging Markets: Business as Usual?”

Click the link below for more information:

http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=7760







Of Abandoned Staff Quarters in Public Universities

Passed by new construction work inside the campus of a local University, which will remain un-named for specific reasons.

And after a while, also passed by some old residential houses meant for staff that lay abandoned. Apparently so many of them are uninhabitable and some have been overtaken by mother nature and are now homes for rare flora and fauna. While the number of staff queuing up for houses is in hundreds and growing.

I guess the problem is not building enough but rather the lack of maintenance. Or maybe it is cheaper to tear down these decade old houses and build new ones on the same place rather than repairing them.

I simply have no idea.

Updated ABS Marketing Journals List 2018

The much awaited Chartered Association of Business Schools’ Academic Journal Guide 2018 is finally out.

I have to say that I am really disappointed. The list is practically the same. The major change seems to be the Journal of the Academy of Marketing Science, which has moved up from 4 to 4* and four journals which have entered the list under the 1 journals, namely, Journal of Communication Management, Journal of Research in Interactive Marketing, Journal of Social Marketing and Young Consumers.

Here is the updated list of Marketing journals:

4*
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Marketing Science

4
International Journal of Research in Marketing
Journal of Retailing

3
European Journal of Marketing
Industrial Marketing Management
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Interactive Marketing (formerly JDM)
Journ…

Joined the International Journal of Islamic and Middle Eastern Finance and Management editorial team

Just wanted to share with all my readers.

I have been appointed as Associate Editor for the International Journal of Islamic and Middle Eastern Finance and Management.

Published by Emerald, the journal is listed in the Australian Business Dean's Council list (C) as well as the Chartered Association of Business Schools Academic Journal Guide 2015 (1) under Finance.

It is also listed in Scorpus and in the Emerging Sources Citation Index.

To submit to this journal, please visit the Author Guidelines page.

Marketing Research Areas

Quite sometime back, a colleague once asked (jokingly, I should add), why does marketing have so many modules? All you need is one Marketing module.

I didn't know whether to laugh or to be annoyed. However, I later found out that despite it's importance, marketing is often looked down by academics in other fields. The problem is that they associate marketing with only one thing - selling/ promotion/ advertising.

In fact, we are probably the only discipline which links directly to the most important factor in business - the customer.

That's why I always joke (though it is the reality): you can have a great engineering team, a great HR team, the best accountants and finance people, the best managers. However, if you don't have a good marketing team, you are done for because no customers means no jobs, no accounting, and of course no managers.

Anyway, if you have always wondered what Marketing is all about, take a look at the various tracks at the UK's Academy of Mark…

Marketing our research papers

I am an active member on Quora.com and I saw a very interesting question: "Do you think academic researchers should market their papers to create wider reach for the work?"

I wanted to share it with the audience on my blog as well. I have edited the answer a bit.

According to the American Marketing Association (AMA, 2012) marketing refers to:  "the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large." According to a study in 2007, half of academic papers are read only by their authors, referees and journal editors. I guess we academics have ourselves to blame as we tend to focus largely on the theoretical contributions and also limit the discussions mostly within the academic community. However, changes in the way our Key Performance Indices (KPIs) are measured and funders disperse their money, have slowly resulted in changes in the way we…