I have had so many students asking me this question that I decided to write a blog post about this.
Filling a research gap means that :
You are not duplicating existing research.
That you have something new to contribute - in terms of theory, methodology or sometimes context.
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The new CABS AJG 2024 Marketing Journals list
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This is a long-overdue post. Here is the 2022 list of marketing journals in the ABDC Journal Quality List. No major changes. Some new addit...
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