WORK EXPERIENCE
3/10/2022 till date
3/10/2022 till date
Professor of Marketing
School of Business, Monash University Malaysia
Jalan Lagoon Selatan, 47500 Bandar Sunway, Selangor, Malaysia
10/03/2016 - 30/09/2022
Associate Professor of Marketing
Nottingham University Business School, Faculty of Arts and Social Sciences
The University of Nottingham Malaysia Campus, Semenyih, Selangor, Malaysia.
03/09/2014 – 09/03/2016
Senior University Teaching Fellow
Nottingham University Business School, Faculty of Arts and Social Sciences
The University of Nottingham Malaysia Campus, Semenyih, Selangor, Malaysia.
Lecturer
03/10/2011 till 01/08/2014
Marketing and Advertising
Faculty of Business, Environment and Society
Coventry University Business School, Coventry, UK
Web Writer and Social Media Consultant
07/03/2011 till 30/09/2011
Library, University of Warwick, Coventry, UK
Part of the team helping redevelop the website of The Wolfson Research Exchange of the University of Warwick Library. Also involved in increasing the traffic to the PhD life blog by improving links with social media.
Tutor
1/11/2010 till 30/09/2011
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Global Environment of Business, Global Integrative Project, Buyer Behaviour, and Fundamentals of Corporate Performance (MSc in Management).
Teaching assistant
01/10/2008 till 31/10/2010
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Critical Issues in Law & Management, Markets, Marketing and Strategy, Global Integrative Project, Marketing Communications (Undergraduate) & Fundamentals of Corporate Performance (MSc in Management).
Tutor
1/10/2007 – 30/9/2008
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Marketing Analysis (Undergraduate students), Quantitative Analysis for Management, (Undergraduate students).
Web Developer
10/09/2008 till 12/04/2009
Learning and Development Centre, University of Warwick Coventry, UK
To maintain and edit the existing website.
Publicity Administrator/Website Editor
14/09/2007 till 04/11/2007 Learning and Development Centre, University of Warwick, Coventry, UK
Involved in website design, developing form pages, designing posters, editing and error checking.
Lecturer
01/09/2002 - 22/09/2006
Department of International Business
Faculty of International Studies
Universiti Utara Malaysia , Sintok, Kedah, Malaysia
Duties involved lecturing, tutoring, evaluating, mentoring students and research.
Subjects taught: (Undergraduate) International Business, International Logistics, International Business Management Seminar, Multinational Corporations (Postgraduate Level, MBA) International Business
Communication Officer
01/01/2002 - 31/08/2002
Consumers International Asia Pacific Office, Kuala Lumpur, Malaysia
Edited the quarterly newsletter, communicating with member organisations and general administrative duties.
Contributor (Freelance)
01/09/2001 - 28/02/2003
Jaring Internet Magazine
Malaysian Institute of Microelectronic Systems (MIMOS) Berhad, Kuala Lumpur, Malaysia
Had regular articles in the monthly magazine.
Sub-Editor
01/05/2000 - 28/05/2001
South Review Magazine
SNN Sdn Bhd
Tadmansori Group, Kuala Lumpur, Malaysia
Editing and writing articles, contact with writers and maintaining web site.
EDUCATION AND QUALIFICATIONS
PhD
Warwick Business School, University of Warwick Coventry, UK
01/10/2007- 31/10/2011
Thesis: Perceived interactivity, attitudes and avoidance of sponsored posts - A theoretical and empirical investigation of blog readers.
My PhD research investigates the social, technological and individual factors that influence consumers to accept blogs. Furthermore, the research analyses consumer avoidance of sponsored posts (advertorials) within blogs.
Postgraduate Award in Introduction to Academic and Professional Practice
University of Warwick Coventry, UK
13/11/2009 – 10/03/2011
This is a Part time taught postgraduate level programme (30 cats) and It replaces part of the PG Certificate in Academic and Professional Practice (PCAPP) (for lecturers at Warwick)
MBA
Graduate Business School, University of Malaya Kuala Lumpur, Malaysia
01/05/1998 - 12/08/2000
Final Year Dissertation: Entry of Proton and Perodua into the Indian Passenger Car Market. A study from the Marketing Perspective
MSc Forestry (Forest Products)
Dr. Y S Parmar University of Horticulture and Forestry Solan, Himachal Pradesh, India
01/08/1995 - 09/02/1998
Final Year Dissertation: Studies on the Anatomical Evaluation of Resin Blazes Tapped by the Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent)
BSc Forestry
Dr. Y S Parmar University of Horticulture and Forestry Solan, Himachal Pradesh, India
01/08/1991 - 23/08/1995
TEACHER TRAINING AND CERTIFICATIONS
HRDF Train the Trainer Certificate
July, 2016
Postgraduate Certificate in Higher Education Professional Practice
Coventry University
Coventry, UK
21/05/2013
Postgraduate Award Introduction to Academic and Professional Practice (PGA IAPP)
University of Warwick
Part-time taught postgraduate level programme, Coventry, UK
09/11/2008 –10/03/2011
Basic Workshop Facilitation Skills
Led and taught by Royal Shakespeare Company
Organised by the University of Warwick, Coventry, UK
03/11/2008
Certified e-Commerce Professional (Certificate)
Informatics College, Petaling Jaya, Malaysia
15/10/2001
STUDENT SUPERVISION
Associate Professor of Marketing
Nottingham University Business School, Faculty of Arts and Social Sciences
The University of Nottingham Malaysia Campus, Semenyih, Selangor, Malaysia.
03/09/2014 – 09/03/2016
Senior University Teaching Fellow
Nottingham University Business School, Faculty of Arts and Social Sciences
The University of Nottingham Malaysia Campus, Semenyih, Selangor, Malaysia.
Lecturer
03/10/2011 till 01/08/2014
Marketing and Advertising
Faculty of Business, Environment and Society
Coventry University Business School, Coventry, UK
Web Writer and Social Media Consultant
07/03/2011 till 30/09/2011
Library, University of Warwick, Coventry, UK
Part of the team helping redevelop the website of The Wolfson Research Exchange of the University of Warwick Library. Also involved in increasing the traffic to the PhD life blog by improving links with social media.
Tutor
1/11/2010 till 30/09/2011
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Global Environment of Business, Global Integrative Project, Buyer Behaviour, and Fundamentals of Corporate Performance (MSc in Management).
Teaching assistant
01/10/2008 till 31/10/2010
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Critical Issues in Law & Management, Markets, Marketing and Strategy, Global Integrative Project, Marketing Communications (Undergraduate) & Fundamentals of Corporate Performance (MSc in Management).
Tutor
1/10/2007 – 30/9/2008
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Marketing Analysis (Undergraduate students), Quantitative Analysis for Management, (Undergraduate students).
Web Developer
10/09/2008 till 12/04/2009
Learning and Development Centre, University of Warwick Coventry, UK
To maintain and edit the existing website.
Publicity Administrator/Website Editor
14/09/2007 till 04/11/2007 Learning and Development Centre, University of Warwick, Coventry, UK
Involved in website design, developing form pages, designing posters, editing and error checking.
Lecturer
01/09/2002 - 22/09/2006
Department of International Business
Faculty of International Studies
Universiti Utara Malaysia , Sintok, Kedah, Malaysia
Duties involved lecturing, tutoring, evaluating, mentoring students and research.
Subjects taught: (Undergraduate) International Business, International Logistics, International Business Management Seminar, Multinational Corporations (Postgraduate Level, MBA) International Business
Communication Officer
01/01/2002 - 31/08/2002
Consumers International Asia Pacific Office, Kuala Lumpur, Malaysia
Edited the quarterly newsletter, communicating with member organisations and general administrative duties.
Contributor (Freelance)
01/09/2001 - 28/02/2003
Jaring Internet Magazine
Malaysian Institute of Microelectronic Systems (MIMOS) Berhad, Kuala Lumpur, Malaysia
Had regular articles in the monthly magazine.
Sub-Editor
01/05/2000 - 28/05/2001
South Review Magazine
SNN Sdn Bhd
Tadmansori Group, Kuala Lumpur, Malaysia
Editing and writing articles, contact with writers and maintaining web site.
EDUCATION AND QUALIFICATIONS
PhD
Warwick Business School, University of Warwick Coventry, UK
01/10/2007- 31/10/2011
Thesis: Perceived interactivity, attitudes and avoidance of sponsored posts - A theoretical and empirical investigation of blog readers.
My PhD research investigates the social, technological and individual factors that influence consumers to accept blogs. Furthermore, the research analyses consumer avoidance of sponsored posts (advertorials) within blogs.
Postgraduate Award in Introduction to Academic and Professional Practice
University of Warwick Coventry, UK
13/11/2009 – 10/03/2011
This is a Part time taught postgraduate level programme (30 cats) and It replaces part of the PG Certificate in Academic and Professional Practice (PCAPP) (for lecturers at Warwick)
MBA
Graduate Business School, University of Malaya Kuala Lumpur, Malaysia
01/05/1998 - 12/08/2000
Final Year Dissertation: Entry of Proton and Perodua into the Indian Passenger Car Market. A study from the Marketing Perspective
MSc Forestry (Forest Products)
Dr. Y S Parmar University of Horticulture and Forestry Solan, Himachal Pradesh, India
01/08/1995 - 09/02/1998
Final Year Dissertation: Studies on the Anatomical Evaluation of Resin Blazes Tapped by the Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent)
BSc Forestry
Dr. Y S Parmar University of Horticulture and Forestry Solan, Himachal Pradesh, India
01/08/1991 - 23/08/1995
TEACHER TRAINING AND CERTIFICATIONS
HRDF Train the Trainer Certificate
July, 2016
Postgraduate Certificate in Higher Education Professional Practice
Coventry University
Coventry, UK
21/05/2013
University of Warwick
Part-time taught postgraduate level programme, Coventry, UK
09/11/2008 –10/03/2011
Basic Workshop Facilitation Skills
Led and taught by Royal Shakespeare Company
Organised by the University of Warwick, Coventry, UK
03/11/2008
Certified e-Commerce Professional (Certificate)
Informatics College, Petaling Jaya, Malaysia
15/10/2001
STUDENT SUPERVISION
Successfully supervised the dissertations of 2 MSc students. and 2 MBA students Nottingham University Business School. 2018.
Successfully supervised the dissertations of 2 MSc students. and 2 MBA students Nottingham University Business School. 2016.
Successfully supervised the dissertations of 2 MSc students. Nottingham University Business School. 2015.
Successfully supervised the dissertations of 10 undergraduate (Marketing and advertising) students and 6 MSs and MBA (Marketing) students. Coventry University. 2010-2014
Co-supervised Postgraduate thesis of four (4) students with Dr Jonathan Vickery.
Masters in International Design and Communication.
Centre for Cultural Policy Studies, University of Warwick. 2010.
In charge of undergraduate students undergoing industrial training and evaluating their dissertations.
University of Utara Malaysia, 2002-2006.
PROFESSIONAL MEMBERSHIPS
- Associate Member of Institute of Marketing Malaysia. Since 28 February 2020.
- Human Resource Development Fund (HRDF) Malaysia Certified Trainer. Since 2016.
- Fellow of the Higher Education Academy. Since 1 July 2013.
- Academic Member of the Network on Marketing, Innovation and the Chinese and Emerging Economies (MICEE). Since June 2011.
- Associate Member of The Academy for Global Business Advancement (AGBA): Since 5/1/2005.
JOURNAL EDITORIAL BOARD MEMBERSHIPS
- Editorial Board member Asian Journal of BusinessResearch.
- Associate Editor, International Journal of Islamic and Middle Eastern Finance and Management. Since March 2018.
- Editorial Advisory Board member of The Bottom Line. Since Sept. 2016.
- Editorial Board Member of International Journal of Services, Economics and Management. Since Sept. 2015.
- Associate Editor of International Journal of E-Services and Mobile Applications (IJESMA).
- Asian Journal of Business and Accounting
- Asian Journal of Business Research
- Asia-Pacific Journal of Business Administration
- Business Process Management Journal
- Economics and Management,
- International Food Research Journal
- International Journal of Bank Marketing
- International Journal of Consumer Studies
- International Journal of E-Services and Mobile Applications (IJESMA)
- International Journal of Information Management
- International Journal of Manpower
- International Journal of Nonprofit and Voluntary Sector Marketing
- International Journal of Services
- International Small Business Journal
- Information Technology & People
- International Social Science Journal
- Journal of Applied Social Science
- Journal of Islamic Accounting
- Journal of Consumer Behaviour
- Journal of Islamic Marketing
- Journal of Marketing Management
- Journal of Research in Interactive Marketing
- Journal of Retailing and Consumer Services
- Journal of Service Theory and Practice
- Journal of Strategic Marketing
- Qualitative Market Research: An International Journal
- Review of Marketing Science
- SAGE Open
- Technological Forecasting & Social Change
- The Bottom Line
and others
- FASS Research Excellence Award 2019. Faculty of Arts and Social Sciences, University of Nottingham Malaysia
- Best Paper Award, SASEM 2019. In the Information Systems track, International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019. For our paper: Smartwatch Adoption: A Multi-Group Analysis of Status-Quo Satisfaction. Co authors: Ezlika Ghazali, Dilip S. Mutum, Michele Hui-Jing Pua, T. Ramayah & Zalfa Laili Hamzah
- Highly Commended Award, 2019 Literati Awards for Excellence, Emerald Publishing. For our paper “Religious symbolism in Islamic financial service advertisements” published in Journal of Islamic Marketing. Butt, M., de-Run, E., U-Din, A. and Mutum, D., (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing 9(2), 384-401.
- Outstanding contribution in Reviewing, May 2018. Awarded by the journal Technological forcasting and social change.
- Best Paper Award SASEM 2017. For the paper, Investigating the intention to continue playing and make virtual purchase on Pokemon Go, Authors: Ghazali, E., Woon, M.Y. and Mutum, D.S. International Symposium on Applied Structural Equation Modeling (SASEM2017), Kuching, Sarawak, 12-13 October, 2017.
- Recipient of Warwick Business School’s “Outstanding Teacher Award” for MSc in Management for the year 2008/2009.
- Recipient of Warwick Business School’s Doctoral Studentship award 2009-2010.
- Recipient of 1-year Warwick Business School’s Scholarship award 2007-2008.
- The Academy for Global Business Advancement (AGBA) Distinguished Young Asian Scholar Award 2006.
- The University of Utara Malaysia “Excellence in Service Award” for the year 2003.
EXTRACURRICULAR
- Exco member Warwick Strategy and Consulting Society. Helped with website updates and setting up of Twitter page.
- Helped set up the Facebook and the Twitter pages of the Department of Sociology, University of Warwick.
- Helped set up and maintain the official blog and the Twitter page of the Festival of Social Sciences.
- Academic member and webmaster of the Marketing, Innovation and the Chinese and Emerging Economies (MICEE) (previously, the Cross-border Research Network on Marketing, Innovation and Chinese Economy).
- Was member of the initial judging panels of the inaugural Warwick Prize for Writing (2009).
- Avid blogger and twitterer.
MEDIA CREDENTIALS
Dilip was on the BBC Coventry & Warwickshire's Annie Othen Show (23 May 2012) talking about the Jubilee and Olympics celebrations in the UK.
He was also interviewed by Lim Su Lin for an article titled 'Art of response on social media', on Focus Malaysia (April 2-8, 2016). p.10.