Showing posts from January, 2012

Reading List for Marketing Planning Module 1

Would love to hear your comments on the reading list. Please feel free to suggest any book or paper if you feel that I have missed out any.

Mission Statements:

Peyrefitte, J. and David, F.R. (2006) A Content Analysis of the Mission Statements of United States Firms in Four Industries. International Journal of Management, 23(2), 296-301.

Bartkus, B., and Glassman, M. (2008). Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management. Journal of Business Ethics, 83(2), 207-216.

Marketing Audit:

Rothe, J.T., Harvey, M.G., and Jackson, C.E. (1997). The Marketing Audit: Five Decades Later. Journal of Marketing Theory and Practice, 5(3),1-16.

Porter’s Five Forces:

Grundy, T. (2006). Rethinking and Reinventing Michael Porter’s Five Forces Model. Strategic Change, 15 (5), 213-229.

SWOT Analysis:

Villinger, N. D. (2009). Analyzing non-profit organizations: managerial frameworks and evaluation. Journal of Global Business Issues, 3(1)61-65.

McDonald, M…

What is a blog?

I was quite surprised when I found out that a number of people including academics, are not aware what a blog is. Here is an article I wrote on my old website at the University of Warwick. It was first published on Sat 16 Feb 2008.

In 2007, Technorati was tracking approximately 70 million weblogs, with about 120,000 new ones being created worldwide everyday - around 1.4 new blogs created every second (Sifry, 2007). By 2011, the number has gone up to 182,397,015 (Matthew Hurst, 2012).

The word “Blog” is derived from “Weblog”. It was Jorn Barger, who first coined the term, on 17 December 1997. In April or May of 1999, Peter Merholz, came up with the word “blog” after breaking the word weblog into the phrase “we blog” in the sidebar of his blog

Though some authors argue that the word is not a portmanteau of the words 'web' and 'log,' the terms ‘blog’, ‘weblog’ and ‘web log’ are often used interchangeably.

There are several definitions of the word blog and most…

How 2 bills in the US affects the Whole World

When I first heard of the 2 bills before the United States House of Representatives and the United States Senate respectively, I really did not care much. It was the 24 hours Wikipedia Wikipedia blackout which forced me to read about SOPA and PIPA and the possible impact they would have on all of us around the World if the legislations are passed.

Is this the beginning of the end of the free and open Internet? I sincerely hope not.

I also hope that other Government officials around the World do not get the same idea.

It would have made more of an impact had Facebook and Twitter joined in but for selfish reasons I was glad they had not - it was my graduation at Warwick University today.

Anyway, here are some interesting links on the issue:

Taking Action with Google

Live Blog on The Next Web

Clay Shirky on why SOPA is a bad idea

Courses taught this term (January - April 2012)

This term, I am module leader for 3 courses including 2 Masters courses, namely:
PG Courses M11MKT - Research Methods (Marketing) - New cohort. teaching for the second time. M05MKT - Marketing Planning -Teaching for the first time.
UG Courses 262MKT - Applied Marketing Management - Teaching for the first time.
I am also taking two seminar classes for the UG course 267MKT - Principles of Marketing.
In the meantime, I am also supervising 10 undergraduate students with their dissertations as well as 5 MBA students.
When am I going to get the time to carry out research and write papers?