Showing posts from July, 2014

Paper presented at Academy of Marketing Conference 2014

Attended the Academy of marketing conference 2014 which was hosted by the University of Bournemouth. The venue was the Bournemouth Highcliffe Marriott - with lovely views of the coast.

I had a minor hiccup during registration- I will not go into the details but really happy that the organisers were extremely helpful.

I had two papers this time - one titled 'Consumer Perceptions of Corporate Social Responsibility: Study of An Oil and Gas Company in Nigeria', which I co-authored with Ikechukwu Obialor (my ex student) and Ezlika Ghazali. I presented this paper on the 9th and had some great feedback and comments. Thinking of taking this paper further and proceed to submit to a journal and maybe expanding the research with a funding application.

Here is the abstract:
"This paper presents the results of an exploratory study into the the perceptions and feelings of consumers towards the corporate social responsibility (CSR) efforts of an American oil and gas MNC in the Niger De…

Quantitative Mehods: Which statistical test to use?

I wrote this post in another blog a couple of years ago and thought I should share this here as well:If you are going to statistically analyse your data, knowing the right statistical test is absolutely essential. However, even if you have taken a couple of statistical courses, it is often difficult to decide which ones are the most relevant or correct tests.If you are in that position you might find these links useful: Don't be surprised if your data can be analysed in many different ways depending on your objectives and hypotheses.