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Showing posts from March, 2012

Blogging statistics

A number of people have asked me about the blogging statistics and I realised that the data I used in my PhD thesis is already outdated. Given below is some information which I presented in my Thesis:

According to the report by Universal-McCann (2009) on the impact of social media, 71 percent of active internet users read blogs. Blog participation has also increased with more people leaving comments on blogs (an increase to over 50 percent in 2009). The report also shows that over 29 percent of internet users have blogged about a product or brand.

According to Technorati’s State of the Blogosphere 2008 report, approximately 133 million blogs (Winn, 2009) were indexed by Technorati, as compared to approximately 70 million blogs in 2007 (Sifry, 2007). Interestingly, the 2008 Technorati report also mentions that a majority of bloggers (54 percent) had advertising on their blogs (White, 2009).

Another report by the Pew Internet and American Life Project in 2008 (Smith, 2008), reveals tha…

ABS ranking of Marketing Journals 2012

UPDATE: 02/04/2018

The ABS Marketing Journals List 2018 is now out.

The 2015 ABS journal guide (now called the EAJG Journal Guide) rankings of marketing journals here

Here is the complete list of marketing journals as ranked by the Association of Business Schools (ABS) - Academic Journal Quality Guide, Version 4 . Updated 2010 list

It should be noted that Advances in Consumer Research (2*) is not actually a journal but proceedings of the Association for Consumer Research conferences. However, AMA Educators' Conference Proceedings which is ranked 29nd by Hult et al (1997)2 is not included in the list.

4* Journals

Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Marketing Science
Journal of Retailing

3* Journals

International Journal of Research in Marketing (official Journal of the European Marketing Academy)
Journal of the Academy of Marketing Science
European Journal of Marketing
Journal of International Marketing
Industrial Marketing Management
Psychology and …

Readings: Core and competing marketing strategies

Pleshko, L. P., and Heiens, R.A. (2008). The contemporary product-market strategy grid and the link to market orientation and profitability. Journal of Targeting, Measurement & Analysis for Marketing,16, 2(March), 108-114.

Akan, O., Allan, R.S., Helms, M.M., and Sprals III, S.A. (2006) Critical tasks for implementing Porter’s generic strategies. Journal of Business Strategy, 27, 2, 43-53.

Gur─âu, C. (2007). Porter's generic strategies: a re-interpretation from a relationship marketing perspective. Marketing Review, 7, 4(Winter), 369-383.

Nicovich, S.G., Dibrell, C.C. and Davis, P.S. (2007) Integration of Value Chain Position and Porter’s 1980 Competitive Strategies into the Market Orientation Conversation: An Examination of Upstream and Downstream Activities Journal of Business and Economic Studies, 13, 2( Fall), pp 91-106.

Bridges, E., and Freytag, P.V. (2009). When do firms invest in offensive and/or defensive marketing? Journal of Business Research, 62,7( July), 745-749.

Or…