Top 50 Marketing Profs who Tweet - UPDATED 2019 List

Marketing Profs refer to academics who teach marketing and related subjects in Universities. These are the opinion leaders in the field of Marketing. However, it is quite surprising that several Marketing "Gurus" in academia are not really active on Twitter and are not represented in this list.

There have been some minor changes to this list. It is now restricted to the top 50 and I have removed a few academics who are not strictly in the field of Marketing. Here is the old 2016 list.

I discovered that some have changed their Twitter handles and some have moved Universities.

Mark Schaefer is still on top with 176.2K followers. It is interesting but most seem to have lost followers. Not sure why. Also, there is a huge gap between the 3rd and 4th on the list.

The ranking is based on the number of followers as of 24 April2019.

I am proudly representing Malaysia in the list at #15.

Note: Please let me know if you want to be added to/ removed from the list. 

1. Mark Schaefer (@markwschaefer) - Rutgers University - 176.2K
2. Nancy Richmond (@NancyRichmond) - Florida International University - 140.2K 
3. Anthony Miyazaki (@AnthonyMiyazaki) - Florida International University - 111.4K
4. Gary R. Schirr (@ProfessorGary) - Radford University - 69.9K
5. Mark Ritson (@markritson) - Melbourne Business School, University of Melbourne - 37K
6. Patrick Strother (@PatrickStrother) - University of Minnesota - 30.3K
7. Jennifer Aaker (@aaker) - Stanford University - 25.6K
8. Kimberly Whitler (@KimWhitler) - University of Virginia - 19.5K
9. Bang Nguyen (@ProfBangNguyen) - University of Southern Denmark - 15K
10. Simon Chadwick (@Prof_Chadwick) - University of Salford  - 15K
11. Byron Sharp (@ProfByron) - University of South Australia - 14.2K
12. David Aaker (@DavidAaker) - University of California, Berkeley - 14K
13. Carol Phillips (@carol_phillips) - University of Notre Dame - 12.4K
14. Philip Kotler (@kotl) - Northwestern University - 12.2K
15. Dilip Mutum (@admutum) - University of Nottingham Malaysia  - 9810
16. Jim Joseph (@JimJosephExp) - New York University - 9433
17. Lauri Harrison (@lharrison) - Columbia University - 8217
18. Denny McCorkle (@DennyMcCorkle) - University of Northern Colorado - 8094
19. Christophe Benavent (@Benavent) - Université Paris Nanterre - 8039
20. Barbara Kahn (@barbarakahn) - University of Pennsylvania - 7721
21. John Deighton (@HBSmktg) - Harvard University - 6358
22. Steven H. Seggie (@Seggitorial) - ESSEC Business School - 5834
23. D. Steven White (@dstevenwhite) - University of Massachusetts Dartmouth - 5826
24. T. Bettina Cornwell (@BettinaCornwell) - University of Oregon - 5291
25. Richard Ladwein (@rladwein) - Université de Lille - 4463
26. Jaideep Prabhu (@JaideepPrabhu) - Judge Business School, University of Cambridge - 4466
27. Robert Kozinets (@Kozinets) - Marshall School of Business, University of Southern California - 3907
28. Miguel Guinalíu (@GUINALIU) - University of Zaragoza - 3648
29. Eric Vernette (@VernetteE) -  Toulouse University - 3075
30. Aric Rindfleisch (@aricrindfleisch) - Gies College of Business, The Univ. of Illinois - 2934
31. Janet Ward (@DrJanet_A_Ward) - University of Sunderland - 2874
32. Tracy L. Tuten (@brandacity) - Texas A&M University-Corpus Christi - 2794
33. Zeynep Arsel (@zeyneparsel) the - Concordia University - 2589
34. Markus Giesler (@DrGiesler) - Schulich School of Business, York University - 2551
35. Dirk vom Lehn (@dirkvl) -King’s Business School, King’s College London - 2530
36. Tom van Laer (@tvanlaer) - University of Sydney - 2446
37. Sue Bridgewater (@SueBridgewater) - UoL ManagementSchool, University of Liverpool - 2048
38. Marie Taillard (@marietaillard) - ESCP Europe - 1880
39. Shari Worthington (@sharilee) - Foisie Business School, Worcester Polytechnic Institute - 1866
40. Finola Kerrigan (@FinolaK) - University of Birmingham - 1860
41. Alexa Fox (@AlexaKaye3) - Ohio University - 1790
42. Steve Vargo (@SteveVargo) - The University of Hawai’i at Manoa - 1663
43. Michelle Weinberger (@consumerlife) - Northwestern University - 1642
44. Gemma Calvert (@DrGemmaCalvert) - Nanyang Business School, Nanyang Technological University - 1620
45. Anthony Patterson (@TonyPatterson) - The University of Liverpool - 1580
46. Spencer M Ross (@srossmktg) - McGill University - 1538
47. Vincent Balusseau (@vbalusseau) - Audencia Business School - 1401
48. Tracy Harwood (@tgharwood) -  De Montfort Univ. - 1379
49. Laurence Dessart (@laurencedessart) - HEC Liège - Management school, University of Liege - 1324
50. Ekant Veer (@VeerOffTrack) - University of Canterbury - 1254

The vinyl strikes back

Recently, I was in a second hand shop at a nearby mall here in Malaysia and it looked like they were doing great business in used records. They were playing some really great songs and I do not know whether it was due to their music system or the acoustics in the shop, but some of the songs sounded really good even with the hisses and other extra noises. In fact, I would have to agree with the description "warm" used by many record aficionados.

In case you were not aware, vinyl records are back in fashion. As someone who grew up with cassettes and then CDs, I was never really exposed to this music format. Even when I read about rise in sales a couple of years back, I dismissed it as a short fad that would go away soon. I have to admit that I was wrong, and it is the Generation Y or Millennials, who are behind this phenomenon. According to a recent Guardian article, "Vinyl sales accounted for £20m in 2014".

Along with the growing demand, sales and prices of old record players are also growing on auction sites including eBay and I was regretting not grabbing one of those record players on sale at various car boot sales while I was in the UK - many of them going at ridiculous prices.

It is not surprising that manufacturers of record players are ramping up their production and also coming out with new models to cater to this new demand. This includes companies like the 130 years old Thorens who recently came out with a budget turntable. In fact, Czech turntable company SEV Litovel was reported to have sold an amazing 96000 units in 2014.

It is really interesting to see the growth of analogue tech in this digital era and wonder where this is going. This phenomenon is definitely not a fad.Looking at it from an ethical consumption perspective, as it involves recycling of records which would have ended up on landfills, it can be seen as something positive.

What do you think? Would love to hear your views.