11 Jul 2023

ABDC Marketing Journal Quality List 2022

This is a long-overdue post. 

Here is the 2022 list of marketing journals in the ABDC Journal Quality List.

No major changes. Some new additions. Previously there were only 60 B journals. The number has now increased to 63. The Spanish Journal of Marketing is a new entrant to the list as a B journal. E-Service Journal and Journal of Business Market Management were previously in another category and are now listed under the Marketing field.

 A* Journals
  1. European Journal of Marketing
  2. Industrial Marketing Management
  3. International Journal of Research in Marketing
  4. Journal of Consumer Psychology
  5. Journal of Consumer Research
  6. Journal of Marketing
  7. Journal of Marketing Research
  8. Journal of Retailing
  9. Journal of Service Research
  10. Journal of the Academy of Marketing Science
  11. Marketing Science
  1. Appetite
  2. Australasian Marketing Journal
  3. Food Quality and Preference
  4. Health Promotion International
  5. International Journal of Advertising
  6. International Journal of Bank Marketing
  7. International Journal of Consumer Studies
  8. International Journal of Market Research
  9. International Journal of Public Opinion Research
  10. International Journal of Retail & Distribution Management
  11. International Marketing Review
  12. Journal of Advertising
  13. Journal of Advertising Research
  14. Journal of Brand Management
  15. Journal of Business & Industrial Marketing
  16. Journal of Business Research
  17. Journal of Consumer Affairs
  18. Journal of Consumer Behaviour
  19. Journal of Consumer Marketing
  20. Journal of Hospitality Marketing and Management
  21. Journal of Interactive Marketing
  22. Journal of International Marketing
  23. Journal of Macromarketing
  24. Journal of Marketing Management
  25. Journal of Personal Selling & Sales Management
  26. Journal of Product & Brand Management
  27. Journal of Public Policy and Marketing
  28. Journal of Retailing and Consumer Services
  29. Journal of Service Theory and Practice
  30. Journal of Services Marketing
  31. Journal of Strategic Marketing
  32. Marketing Intelligence & Planning
  33. Marketing Letters
  34. Marketing Theory
  35. Psychology & Marketing
  36. Public Relations Review
  37. Quantitative Marketing and Economics
  38. Asia Pacific Journal of Marketing and Logistics
  1. Academy of Marketing Studies Journal
  2. Advances in Consumer Research
  3. AMS Review
  4. Asia Pacific Public Relations Journal
  5. Consumption, Markets and Culture
  6. Corporate Communications
  7. Customer Needs and Solutions
  8. Health Marketing Quarterly
  9. International Journal of Emerging Markets
  10. International Journal of Enterprise Network Management
  11. International Journal of Nonprofit and Voluntary Sector Marketing
  12. International Journal of Quality and Service Sciences
  13. International Journal of Sports Management and Marketing
  14. International Journal of Sports Marketing and Sponsorship
  15. International Journal of Strategic Communication
  16. International Review of Retail, Distribution and Consumer Research
  17. International Review on Public and Nonprofit Marketing
  18. Journal of Business-to-Business Marketing
  19. Journal of Communication Management
  20. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  21. Journal of Current Issues and Research in Advertising
  22. Journal of Fashion Marketing and Management
  23. Journal of Financial Services Marketing
  24. Journal of Food Products Marketing
  25. Journal of Global Fashion Marketing
  26. Journal of Global Marketing
  27. Journal of Global Scholars of Marketing Science
  28. Journal of Historical Research in Marketing
  29. Journal of Interactive Advertising
  30. Journal of International Consumer Marketing
  31. Journal of International Food and Agribusiness Marketing
  32. Journal of Inter-Organizational Relationships
  33. Journal of Islamic Marketing
  34. Journal of Marketing Behaviour
  35. Journal of Marketing Communications
  36. Journal of Marketing Education
  37. Journal of Marketing for Higher Education
  38. Journal of Marketing Theory and Practice
  39. Journal of Nonprofit & Public Sector Marketing
  40. Journal of Political Marketing
  41. Journal of Promotion Management
  42. Journal of Public Affairs
  43. Journal of Public Relations Research
  44. Journal of Relationship Marketing
  45. Journal of Research in Interactive Marketing
  46. Journal of Research in Marketing and Entrepreneurship
  47. Journal of Revenue & Pricing Management
  48. Journal of Social Marketing
  49. Journal of the Association for Consumer Research
  50. PRism
  51. Public Relations Inquiry
  52. Qualitative Market Research: an international journal
  53. Service Business
  54. Service Industries Journal
  55. Services Marketing Quarterly
  56. Social Marketing Quarterly
  57. Spanish Journal of Marketing – ESIC
  58. Sport Marketing Quarterly
  59. Young Consumers
  60. British Food Journal
  61. E-Service Journal
  62. Journal of Business Market Management
  63. Tobacco Control
  1. Advances in International Marketing
  2. Advertising & Society Review
  3. Arts and the Market (formerly Arts Marketing)
  4. Asian Journal of Business Research
  5. Asian Journal of Marketing (SING)
  6. Canadian Journal of Marketing Research
  7. Indian Journal of Marketing
  8. International Journal of Electronic Customer Relationship Management
  9. International Journal of Electronic Marketing and Retailing
  10. International Journal of Healthcare Management
  11. International Journal of Internet Marketing and Advertising
  12. International Journal of Pharmaceutical and Healthcare Marketing
  13. International Journal of Sustainable Design
  14. International Journal of Technology Management and Sustainable Development
  15. International Journal of Technology Marketing
  16. International Journal of Trade and Global Markets
  17. Irish Marketing Review
  18. Journal for Advancement of Marketing Education (JAME)
  19. Journal of Advertising Education
  20. Journal of Customer Behavior
  21. Journal of Database Marketing & Customer Strategy Management
  22. Journal of Digital & Social Media Marketing
  23. Journal of Empirical Generalisations in Marketing Science
  24. Journal of Euromarketing
  25. Journal of Food Distribution Research
  26. Journal of Hospitality Application and Research
  27. Journal of International Marketing and Exporting
  28. Journal of International Marketing and Marketing Research
  29. Journal of Marketing & Social Research
  30. Journal of Marketing Analytics
  31. Journal of Medical Marketing
  32. Journal of Public Relations Education
  33. Journal of Research for Consumers
  34. Journal of Selling
  35. Journal of Services Research
  36. Journal of Sponsorship
  37. Journal of Targeting, Measurement and Analysis for Marketing
  38. Marketing Bulletin
  39. Marketing Education Review
  40. Marketing Health Services
  41. Research in Consumer Behavior: a research annual
  42. Review of Marketing Science
  43. Revista Portuguesa de Marketing
  44. The Marketing Review
  45. Communication Research and Practice

5 Jul 2023

What are Halal Products?

Someone recently asked me what 'Halal Products' actually means.

I feel that I am quite qualified to answer this question even though I am not an Islamic scholar. 

The term 'halal' means acceptable based on Islamic values. Halal principles emphasise following Islamic guidelines in hygiene, purity, safety, production, manufacturing, processing, and the serving of food and other products (Ghazali et al., 2022; Mutum and Ghazali, 2014).

Halal products are a form of religion-compliant products. In other words, they are Sharia or Islamic law compliant (Al-hajla et al., 2019). 

Products which are not Halal are Haram and includes food items that are prohibited by religious dietary laws (e.g., alcohol and pork) (Ghazali et al., 2022). However, Halal products are not restricted to food, and it now covers banking and finance, fashion, travel, media, pharmaceuticals, cosmetics and even technology. 

There are various organisations in different countries which are responsible for the official certification of a product as Halal. This includes the Department of Islamic Development Malaysia (Jabatan Kemajuan Islam Malaysia or JAKIM). Halal Certification Organisation (HCO) and Halal Food Authority (HFA) are independent halal certification bodies in the UK. 

In the past, I have expressed my concerns with the marketing practices of numerous Islamic and halal labelled products and companies which have entered the market. Consumers have begun to realise that Islamic-branded products and companies do not necessarily translate into good quality products or business success. The negative stories and other fraud cases related to Islamic and halal labelled products can eventually be detrimental to general trust in these labels (Ghazali & Mutum, 2016). 


Ghazali, E., Mutum, D., Waqas, M., Taha, A.Z. and Mohtar, M. (2022). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing, https://doi.org/10.1108/JIMA-05-2022-0129 [ABDC B/ SCOPUS].

Ghazali, E.M. Mutum, D.S., Waqas, M., Nguyen, B. and Ahmad-Tarmizi, N.A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model, International Journal of Hospitality Management, 101, 103109 https://doi.org/10.1016/j.ijhm.2021.103109 [ABDC A*/ SCOPUS/ WOS/ AJG 3].

Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D.  and Ghazali, E. (2019). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. Journal of Global Marketing, 32(4), 288-302. [CABS 1/ ABDC B/ SCOPUS]

Butt, M., de-Run, E., U-Din, A. and Mutum, D., (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing, 9(2), 384-401. [ABDC B/ SCOPUS] Selected by the editorial team as Highly Commended in the 2019 Emerald Literati Awards. 

Ghazali, E. & Mutum, D.S. (2016). Islamic Marketing: Compatibility with Contemporary Themes in Marketing, In: Mutum, D.S., Butt, M.M. and Rashid, M., eds., Advances in Islamic Finance, Marketing, and Management: An Asian Perspective, 217-226, Emerald Group Publishing Limited.

Mutum, D. S. & Ghazali, E. (2014). Case Study 4: Ikea Malaysia and the Halal Food Crisis, In Dilip Mutum et al. (Eds), Marketing Cases from Emerging Markets, 31-33, Springer.

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