13 Mar 2012

Readings: Core and competing marketing strategies

Pleshko, L. P., and Heiens, R.A. (2008). The contemporary product-market strategy grid and the link to market orientation and profitability. Journal of Targeting, Measurement & Analysis for Marketing,16, 2(March), 108-114.

Akan, O., Allan, R.S., Helms, M.M., and Sprals III, S.A. (2006) Critical tasks for implementing Porter’s generic strategies. Journal of Business Strategy, 27, 2, 43-53.

Gurău, C. (2007). Porter's generic strategies: a re-interpretation from a relationship marketing perspective. Marketing Review, 7, 4(Winter), 369-383.

Nicovich, S.G., Dibrell, C.C. and Davis, P.S. (2007) Integration of Value Chain Position and Porter’s 1980 Competitive Strategies into the Market Orientation Conversation: An Examination of Upstream and Downstream Activities Journal of Business and Economic Studies, 13, 2( Fall), pp 91-106.

Bridges, E., and Freytag, P.V. (2009). When do firms invest in offensive and/or defensive marketing? Journal of Business Research, 62,7( July), 745-749.

Ormanidhi, O., and Stringa, O. (2008) Porter's Model of Generic Competitive Strategies. Business Economics, 43, 3(July), 55-64.

McDonald, M. (2006) Strategic Marketing Planning: Theory and Practice, Marketing Review, 6, 4(Winter), 375-418.

Keegan, W.J. (2004) Strategic Marketing Planning: A Twenty-First Century Perspective , International Marketing Review, 21, 1, 13-16.

Wilson, H. N., and McDonald, M.H.B. (2001). An evaluation of styles of IT support for marketing planning. European Journal of Marketing, 35, 7/8, 815-842.

“Strategic Marketing Planning” by Colin Gilligan and Richard S. Wilson (2003) Oxford: Butterworth-Heinemann – Chapter 12: The Formulation of Strategy 3: Strategies for Leaders, Followers, Challengers, and Nichers, 517-592.

“Competitive Strategy” by Michael E. Porter (1980) New York: Free Press –
Chapter 1: Competitive Strategy: The Core Concepts, 1-32.

“Marketing Strategy and Competitive Positioning” (4th edition) (2004) by Graham Hooley, John Saunders, and Nigel F. Piercy London: FT-Prentice Hall Chapter 11: Creating Sustainable Competitive Advantage, 301-334.

“Principles and Practices of Marketing” by David Jobber (2007) (5th edition) Berkshire: McGraw-Hill – Chapter 20: Competitive Marketing Strategy, 809-846.

“Marketing Plans for Service Businesses” (2005) (2nd edition) by Malcolm
McDonald and Adrian Payne. Oxford: Butterworth-Heinemann – Chapter 3: Marketing Planning for Services: The Process, 37-48.

No comments:

Post a Comment

The new CABS AJG 2024 Marketing Journals list

The new Academic Journal Guide 2024 has come out. This is the latest version published by the Chartered Association of Business Schools (CAB...