Market Planning Presentations: Mission Statement and Competitive environment
Attention all M05MKT students:
- Hirota, S., Kubo, K, Miyajima, H., Hong, P. & Park, Y. W. (2010) Corporate mission, corporate policies and business outcomes: evidence from Japan, Management Decision, 48(7) 1134-1153. (Group 1)
- King, D.L., Case, C.J. & Premo, K.M. (2010). Current Mission Statement Emphasis: Be Ethical And Go Global, Academy of Strategic Management Journal, 9(2), 71-87. (Group 2)
- Peyrefitte, J. and David, F.R. (2006) A Content Analysis of the Mission Statements of United States Firms in Four, Industries International Journal of Management, 23(2), 296-301.
- Heiser, R.S., McQuitty, S. and Stratemeyer, A.W.(2005), Broadening the competitive environment: The customer’s Perspective, Academy of Marketing Science Review, (12), 1-11. (Group 3)
- Hooley, G.J., Moller, K. and Broderick, A.J. (1998). Competitive Positioning and the Resource Based View of the Firm, Journal of Strategic Marketing, 6(2), 97-115. (Group 4)