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Showing posts from February, 2015

ABS ranking of Marketing journals 2015

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Updated: 02/04/2018

The ABS Marketing Journals List 2018 is now out.

The latest Association of Business Schools (ABS) list of journals 2015 is finally out (called as the Academic Journal Guide 2015). There was a bit of drama as the server hosting the guide was attacked and the guide went down for a while.

After all the initial hiccups, the guide is finally up. However, unlike the previous  version, you now have to register in order to access the guide and you cannot download it either.
There are a few changes in the rankings. Also the format seems to have changed. They now have 5 categories as opposed to 4 in the past. There is now a 4* category on the top followed by 4, 3, 2 and 1 ranked journals. The star is missing from the rest.

Overall, I would say that this list is a big improvement from the last. It now covers areas of marketing previously ignored including health, sports, social and HE marketing. I was hoping that European Advances in Consumer Research would be included in the l…

Chapter in book Ethical and Social Marketing in Asia

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I am delighted to learn that the book 'Ethical and Social Marketing in Asia' Edited by Bang Nguyen and Chris Rowley has been published.



My co-authors are Dr. Ezlika Ghazali (University of Malaya) and Dr. Anvita Kumar (Coventry University). Our chapter is  'Chapter 8: Social marketing: India, Pakistan and Bangladesh'. The book is published by Elsevier.

Given below are the learning objectives of the chapter:

1. understand the importance of social marketing and comprehend the challenges and barriers to social marketing campaigns in India, Pakistan and Bangladesh;
2. demonstrate how to organise and manage social marketing in different parts of this region; and
3. appreciate the application of the concepts of social marketing and marketing mix in a case study.