20 Sept 2016

New Services Marketing Cases Book

I am delighted to announce that our latest book 'Services Marketing Cases in Emerging Markets: An Asian Perspective' has now been published by Springer. I would like to thank all the contributors and my co-editors Sanjit Kumar Roy (The University of Western Australia) & Bang Nguyen (East China University of Science and Technology).

You can buy the book on the Springer site for 57.19 € (Hardcover) and as an eBook for 44.02 €.

It is also available on Amazon.com.

About the book:
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Here are some reviews of the book:

“Services are the foundation of human civilizations. Every market has different needs that must be met with different service solutions. This case book provides an invaluable collection of service cases on emerging markets in Asia. These cases cover the very established topics of service experience, co-creation, branding and servicescapes, and add the very forward-thinking topic of transformative services. Services faculty and service students will be well served by this book.” (Professor Raymond P. Fisk, Department of Marketing, McCoy College of Business Administration, Texas State University, San Marcos, Texas, USA)

“Asia has experienced tremendous growth of the service sector. This case book is timely to help educate tomorrow’s leaders in Asia on service marketing and management. If offers valuable insights and case examples on the management of three contemporary themes - service experience and co-creation, branding and servicescapes, and transformative services. Students, academics, and practitioners alike will find this book highly insightful.” (Professor Jochen Wirtz, Department of Marketing, NUS Business School, National University of Singapore, Singapore)

“This is a timely book. We need real world cases that make new concepts and theory come alive. Ideas and conceptual models are often difficult to grasp as they go against the mainstream. Service-Dominant (S-D) Logic and IBM's Service Science service are leading the way but I see them constantly being misinterpreted. More cases can cure this.” (Dr. Evert Gummesson, Emeritus Professor, Stockholm Business School, Stockholm University, Sweden)

“This book is a direct response to the emerging need for a quality case book on services marketing in Asia which has been witnessing tremendous growth in services arena in recent times. The cases have addressed the contemporary issues of services marketing, are relevant and well written. I am sure students and academics interested in services marketing will find the book to be useful.” (Professor Ali Quazi, School of Management, University of Canberra, ACT, Australia)

“Good, relevant and timely case studies are always in demand from business and management educators. And it is increasingly important that students are exposed to a diversity of business experiences when undertaking case work. Despite the rapid growth in in the service sector across much of Asia, good case studies have been in short supply. Until now! The authors are to be congratulated for bringing together an excellent collection of cases that are diverse in terms of sectors and countries but which together provide invaluable insights into contemporary service marketing practice.” (Professor Christine Ennew, Provost, Faculty of Social Siences, University of Nottingham Malaysia Campus, Nottingham University Business School, Selangor Darul Ehsan, Malaysia)

“This book on services marketing is timely as businesses are grappling with the “what” and “how” of an effective strategy to win the competition in service industries. Lessons from case studies would provide the much needed learning for a richer class room experience for final year undergraduates and MBA students, giving them an early start on dealing with the complexities of managing service businesses.” (Professor Fon Sim Ong, Faculty of Arts and Social Sciences, The University of Nottingham Malaysia Campus, Nottingham University Business School, Selangor Darul Ehsan, Malaysia)

9 Sept 2016

Updated Australian Business Deans Council (ABDC) Marketing Journals List 2016

Note: This is the old 2016 list. View the updated 2022 list here

This is the ABDC authorised 2016 list of Marketing journals. There are lots of new journals in this list. I personally feel that this a much more relevant and inclusive list as compared to the ABS list which is quite restricted.

Journals marked with * are new additions

A* Journals
European Journal of Marketing
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of Retailing
Journal of Service Research
Journal of the Academy of Marketing Science
Marketing Science

A Journals
Food Quality and Preference*
Health Promotion International*
International Journal of Consumer Studies
International Journal of Public Opinion Research*
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Brand Management
Journal of Business and Industrial Marketing
Journal of Business Research
Journal of Consumer Affairs
Journal of Consumer Psychology
Journal of Hospitality Marketing and Management
Journal of Interactive Marketing
Journal of International Marketing
Journal of Macromarketing
Journal of Marketing Management
Journal of Public Policy and Marketing*
Journal of Retailing and Consumer Services
Journal of Service Theory and Practice (formerly Managing Service Quality)*
Journal of Services Marketing
Journal of Strategic Marketing
Marketing Intelligence and Planning
Marketing Letters
Marketing Theory
Psychology and Marketing
Public Relations Review*
Quantitative Marketing and Economics

Journals which were previously in the A list, now missing from the list:
Electronic Markets - Not listed under marketing journals but under "806" ICT journals.
Journal of Travel and Tourism Marketing
Journal of Vacation Marketing
Both listed under category "1506"

B Journals
Academy of Marketing Science Review
Advances in Consumer Research
Asia Pacific Journal of Marketing and Logistics
Asia Pacific Public Relations Journal
Australasian Marketing Journal
Consumption, Markets and Culture
Corporate Communications: an international journal
Customer Needs and Solutions
Health Marketing Quarterly
International Journal of Advertising
International Journal of Bank Marketing
International Journal of Enterprise Network Management
International Journal of Market Research
International Journal of Nonprofit and Voluntary Sector Marketing
International Journal of Retail and Distribution Management
International Journal of Sports Management and Marketing
International Journal of Sports Marketing and Sponsorship
International Review of Retail, Distribution and Consumer Research
Journal of Business-to-Business Marketing
Journal of Communication Management
Journal of Consumer Behaviour
Journal of Consumer Marketing
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Journal of Fashion Marketing and Management
Journal of Financial Services Marketing
Journal of Interactive Advertising
Journal of Marketing Behaviour
Journal of Marketing Communications
Journal of Marketing Education
Journal of Marketing Theory and Practice
Journal of Nonprofit and Public Sector Marketing
Journal of Personal Selling and Sales Management
Journal of Product and Brand Management
Journal of Promotion Management: innovations in planning and applied research
Journal of Public Affairs
Journal of Public Relations Research
Journal of Revenue & Pricing Management
Journal of Social Marketing
Qualitative Market Research: an international journal
Service Industries Journal
Services Marketing Quarterly
Sport Marketing Quarterly
Young Consumers

C Journals
Academy of Marketing Studies Journal
Advances in International Marketing
Advertising and Society Review
Arts and the Market (formerly Arts Marketing)
Asian Journal of Business Research
Asian Journal of Marketing (SING)
Canadian Journal of Marketing Research
International Journal of Electronic Customer Relationship Management
International Journal of Electronic Marketing and Retailing
International Journal of Emerging Markets
International Journal of Internet Marketing and Advertising
International Journal of Quality and Services Science
International Journal of Sustainable Design
International Journal of Technology Management and Sustainable Development
International Journal of Technology Marketing
International Journal of Trade and Global Markets
International Review on Public and Nonprofit Marketing
Irish Marketing Review
Journal for Advancement of Marketing Education (JAME)
Journal of Advertising Education
Journal of Current Issues and Research in Advertising
Journal of Customer Behavior
Journal of Database Marketing & Customer Strategy Management
Journal of Digital and Social Media Marketing
Journal of Empirical Generalisations in Marketing Science
Journal of Euromarketing
Journal of Food Distribution Research
Journal of Food Products Marketing
Journal of Global Fashion Marketing
Journal of Global Marketing
Journal of Global Scholars of Marketing Science
Journal of Historical Research in Marketing
Journal of Hospitality Application and Research
Journal of International Consumer Marketing
Journal of International Food and Agribusiness Marketing
Journal of International Marketing and Exporting
Journal of International Marketing and Marketing Research
Journal of Islamic Marketing
Journal of Management and Marketing in Healthcare
Journal of Marketing & Social Research (formerly Market and Social Research (AMSRS Journal))
Journal of Marketing Channels
Journal of Marketing for Higher Education
Journal of Medical Marketing
Journal of Political Marketing
Journal of Relationship Marketing
Journal of Research for Consumers
Journal of Research in Interactive Marketing
Journal of Research in Marketing and Entrepreneurship
Journal of Selling and Major Account Management
Journal of Services Research
Journal of Sponsorship
Journal of Targeting, Measurement and Analysis for Marketing
Marketing Bulletin
Marketing Education Review
Marketing Health Services
Public Relations Inquiry
Research in Consumer Behavior: a research annual
Review of Marketing Science
Revista Portuguesa de Marketing
Social Marketing Quarterly
The Marketing Review

The ABDC Master Journal List

Marketing and FT 50 Journals list

Another prestigious list of business journals is the FT 50 Journals list . This is a list 50 journals compiled by the Financial Times and in...