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Showing posts from September, 2016

New Services Marketing Cases Book

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I am delighted to announce that our latest book 'Services Marketing Cases in Emerging Markets: An Asian Perspective' has now been published by Springer. I would like to thank all the contributors and my co-editors Sanjit Kumar Roy (The University of Western Australia) & Bang Nguyen (East China University of Science and Technology).



You can buy the book on the Springer site for 57.19 € (Hardcover) and as an eBook for 44.02 €.

It is also available on Amazon.com.

About the book:
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable re…

Updated Australian Business Deans Council (ABDC) Marketing Journals List 2016

Note: This is the old 2016 list. View the updated 2019 list here
This is the ABDC authorised 2016 list of Marketing journals. There are lots of new journals in this list. I personally feel that this a much more relevant and inclusive list as compared to the ABS list which is quite restricted.

Journals marked with * are new additions

A* Journals
European Journal of Marketing
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of Retailing
Journal of Service Research
Journal of the Academy of Marketing Science
Marketing Science

A Journals
APPETITE*
Food Quality and Preference*
Health Promotion International*
International Journal of Consumer Studies
International Journal of Public Opinion Research*
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Brand Management
Journal of Business and Industrial Marketing
Journal of Business R…