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Showing posts from 2016

Top 60 Marketing Profs who Tweet 2016

The 2019 List of Top 50 Marketing Profs on Twitter is now out.

This is the updated list of Marketing professors who tweet 2016. Some changes from the previous list in 2015. Most have gained new followers though a few have lost followers. Mark Schaefer from Rutgers University is on top with 147K followers.

One new entry at 24 is D. Steven White.

Not sure why, but there is a big gap between the 6th and 7th positions.

Again, Marketing Profs refer to academics in the area of marketing and related subjects in academic institutions of higher learning. These include some in Psychology and Public Relations. They are the "Gurus" and opinion leaders in the field of Marketing.

The ranking is based on the number of followers as of 7 December 2016.

I proudly represent Malaysia and India on the list at 17th

Note: Please let me know if you want to be added to/ removed from the list. 
Mark Schaefer (@markwschaefer) - Rutgers University - 147KDan Ariely (@danariely) - Duke University - 123KNan…

New Services Marketing Cases Book

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I am delighted to announce that our latest book 'Services Marketing Cases in Emerging Markets: An Asian Perspective' has now been published by Springer. I would like to thank all the contributors and my co-editors Sanjit Kumar Roy (The University of Western Australia) & Bang Nguyen (East China University of Science and Technology).



You can buy the book on the Springer site for 57.19 € (Hardcover) and as an eBook for 44.02 €.

It is also available on Amazon.com.

About the book:
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable re…

Updated Australian Business Deans Council (ABDC) Marketing Journals List 2016

Note: This is the old 2016 list. View the updated 2019 list here
This is the ABDC authorised 2016 list of Marketing journals. There are lots of new journals in this list. I personally feel that this a much more relevant and inclusive list as compared to the ABS list which is quite restricted.

Journals marked with * are new additions

A* Journals
European Journal of Marketing
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of Retailing
Journal of Service Research
Journal of the Academy of Marketing Science
Marketing Science

A Journals
APPETITE*
Food Quality and Preference*
Health Promotion International*
International Journal of Consumer Studies
International Journal of Public Opinion Research*
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Brand Management
Journal of Business and Industrial Marketing
Journal of Business R…

Are you a nowist

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I recently received a complementary book titled simply "#Now" from prolific author and fellow WBS PhD alumni, Dr. Max McKeowen. This book was very different from his previous books, namely, Why they don't buy and The Strategy Book. To be honest I initially found it quite tough to review the book. I am generally skeptical of all the self help books out there but after reading the book realised that key concepts are indeed grounded in psychological theories.



There main and very interesting concept presented in the book is about what Max calls "Nowist" behaviour and hence the title of the book. By being a Nowist and being action oriented, Max contends that we can all be effective and happy.

While reading this book, I was reflecting about myself and people in my life. Even though I believe that we are all different and our personalities cannot be grouped into very distinct categories, I realised that I am more of a #thenist person, while my wife is clearly #nowist…

Workshop on Islamic Financial Management and Marketing Principles for SMEs

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Helping create some buzz about a workshop:




Application of Islamic Financial Management and Marketing Principles: Preparing SMEs for International Business
Two-day programme for start-up owners, venture capitalists, prospective entrepreneurs from both services and manufacturing sectors.

The primary focus of this training is to provide you with a comprehensive synopsis of the tools needed to manage financial functions efficiently, and to develop halal marketing strategies that are necessary for an internationally diversified small and medium enterprise (SME). The course will be delivered using presentations, discussions, case studies and role plays that will help the participants in fulfilling the financial and marketing objectives of their SMEs in a shari’ah compliant way. 
Financial management and marketing strategy to prepare SMEs for International Business 
Small businesses are essential ingredients of the high-growth Asian markets. Growth of SMEs, particularly that operate based on sha…

Latest paper on online switching barriers and loyalty

Really delighted that our paper titled 'Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers' (Yes, it is a really long title), has been published in 'Electronic Markets: - The International Journal on Networked Business'.

I co-wrote this paper with Ghazali, E., Nguyen, B. and Mohd Any, A. A.

It has been published online and should be is now out in print as well. Here is the abstract of the paper.
Abstract
Developing switching barriers to retain customers has become a critical marketing strategy for online retailers. However, research on the role of switching barriers in e-retailing is still limited. Recent trends show that when competitors are just one click away, it is questionable if customer loyalty can be achieved at all in online environments. This leads to the research question on whether switching barriers have any impact on e-loyalty in pure-play retaile…

Power of advertising

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What comes to your mind when anybody mentions Santa Claus- Father Christmas?

This image?


A jolly, portly old man with big white beard and wearing a red suit.

But Look closely at the image. What is he drinking?



"In 1931, Coca‑Cola commissioned Swedish-American artist Haddon Sundblom to paint Santa Claus for the company's Christmas adverts. Prior to this, Santa had been portrayed in a variety of ways throughout history: tall and gaunt; short and elfin; distinguished and intellectual; even downright frightening." - Source.



I always use this example to highlight the power of marketing (and advertising).

Santa was not created by Coca Cola, but the cultural icon we have come to associate with him was indeed created by Coca Cola. 

Also read: 5 Things You Never Knew About Santa Claus and Coca-Cola.

Top Sci fi movie

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I am a big sci-fi fan and among all the sci-fi movies, I think Minority Report (2002) is the best. Not Star Wars, Star Trek or even Blade Runner but Minority Report. The movie was directed by Steven Spielberg and had Tom Cruise playing the lead character. It was based on the story by famous sci-fi writer, Philip K. Dick.

Spolier alert

This is a movie which I use as an example in a number of marketing modules which I teach. It is amazing because so many of the things predicted in the story/ movie have actually come true.

1. Predicting crime before it happens

The Los Angeles and Santa Cruz police departments working along with academics (of course) and a company called PredPol used big data to predict crime. They adapted an algorithm which has been used to predict earthquakes and fed it past crime data. According to the reports, the software was able to predict where crimes are likely to occur down to 500 square feet. yes, that's right - 500 feet. The use of this software resulted i…