Do to others what you want them to do to you



Social Media for Business and Community Engagement:
Enhancing business engagement at Coventry University

Joint researcher- looks at developing innovative methods of engaging the University with key business and community stakeholders and to evaluate the success of these new methods.
Funded by JISC
Joined 19th July, 2012 - May 2013

Blended learning project:
This project involves a benchmarking activity to establish current blended learning practices within WBS, the wider University, and other universities than Warwick; and also establish student perspectives of WBS’s use, delivery and effectiveness of current blended learning tools, plus the student's own technology practices in their studies.
Funded by Warwick Business School, University of Warwick
Started 26 May 2010 - left project September 2011.

PhD Thesis: Perceived interactivity, attitudes and avoidance of sponsored posts: A theoretical and empirical investigation of blog readers.
My multidisciplinary research investigates the social, technological and individual factors that influence consumers to accept blogs. Furthermore, the research analyses consumer avoidance of sponsored posts (advertorials) within blogs.

A Study of Internet Users' Adoption of E-Commerce:
Funded by Faculty Short Term Research Grant, University Utara Malaysia
Completed in 2005.

MBA Dissertation:
Entry of Proton and Perodua into the Indian Passenger Car Market. A study from the Marketing Perspective. A detailed study looking at the possibility of Malaysian car companies entering the competitive Indian passenger car market, focussing on the issues involved from a strategic marketing perspective.

MSc Forestry (Forest Products) Dissertation:
Studies on the Anatomical Evaluation of Resin Blazes Tapped by the Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent)