Research

COMPLETED


Skim Geran Penulisan Kes (CWGS). 2016 - 2017

Title of Case Study Project: Customer retention in the age of social media: A case study of Maxis.

Consultancy research for Salam Web technologies DMCC, Dubai, UAE. Completed 12/2018
Title: Browsers and integrated services

Consultancy research for Salam Web technologies DMCC, Dubai, UAE. Completed 1/2/2018

Title of Project: Defining the target groups of Muslim-friendly online (internet and apps) resources in Malaysia

Fundamental Research Grant Scheme (FRGS).   01/08/2016 - 30/01/2019
Reference Code FRGS/1/2016/SS01/UM/02/5
Selected Grant FRGS 2016-1

Title of Research Project: Green consumer behaviour and antecedents: Developing a profile of green consumers in Malaysia and implications

Consultancy research project for Malaysian Nuclear Agency. In association with Dahan Tech. Malaysia. Completed October 2015.
Title of Research Project: Replacing PVC with Thermoplastic elastomers (TPE) in medical applications.

Consultancy research project for Consultant, Communication and Cultural Innovation and Support, University of Malaya (CCISUM). August 2014 to Sept. 20014
To analyse, develop and strategize marketing procedures and projects within the CCISUM unit

Social Media for Business and Community Engagement. Joined 19th July, 2012 - May 2013
Enhancing business engagement at Coventry University
Joint researcher- looks at developing innovative methods of engaging the University with key business and community stakeholders and to evaluate the success of these new methods.
Funded by JISC

Blended learning project. Started 26 May 2010 - left project September 2011.
This project involves a benchmarking activity to establish current blended learning practices within WBS, the wider University, and other universities than Warwick; and also establish student perspectives of WBS’s use, delivery and effectiveness of current blended learning tools, plus the student's own technology practices in their studies.
Funded by Warwick Business School, University of Warwick

PhD Thesis: Perceived interactivity, attitudes and avoidance of sponsored posts: A theoretical and empirical investigation of blog readers, 2011.
My multidisciplinary research investigates the social, technological and individual factors that influence consumers to accept blogs. Furthermore, the research analyses consumer avoidance of sponsored posts (advertorials) within blogs.

A Study of Internet Users' Adoption of E-Commerce. Completed in 2005.
Funded by Faculty Short Term Research Grant, University Utara Malaysia

MBA Dissertation, 2000
Entry of Proton and Perodua into the Indian Passenger Car Market. A study from the Marketing Perspective. A detailed study looking at the possibility of Malaysian car companies entering the competitive Indian passenger car market, focussing on the issues involved from a strategic marketing perspective.

MSc Forestry (Forest Products) Dissertation, 1998.
Studies on the Anatomical Evaluation of Resin Blazes Tapped by the Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent)