Helping create some buzz about a workshop:
Application of Islamic Financial Management and Marketing Principles: Preparing SMEs for International Business
Two-day programme for start-up owners, venture capitalists, prospective entrepreneurs from both services and manufacturing sectors.
The primary focus of this training is to provide you with a comprehensive synopsis of the tools needed to manage financial functions efficiently, and to develop halal marketing strategies that are necessary for an internationally diversified small and medium enterprise (SME). The course will be delivered using presentations, discussions, case studies and role plays that will help the participants in fulfilling the financial and marketing objectives of their SMEs in a shari’ah compliant way.
Financial management and marketing strategy to prepare SMEs for International Business
Small businesses are essential ingredients of the high-growth Asian markets. Growth of SMEs, particularly that operate based on shari’ah, in Southeast Asia, the Middle East, and in South Asia has been astonishing. As the local market is becoming too competitive, local SMEs are in need to expand their operation across border. Financial management deals with two major aspects: collecting funds and investing funds. A good financial manager should know the alternative methods of low cost shari’ah compliant fund collection in foreign lands. Similarly, one must know the criteria that make their investment shari’ah compliant. A good Islamic market strategy will help local SMEs in targeting their foreign customers and marketing their products in foreign lands in a halal way.
Key financial and marketing management questions from an Islamic perspective:
After completing the training, you will be able:
Methods of training and assessment
Module one – Financial management of Islamic business
Module two – Alternative financing, operational management, and sustainability