Latest edited book published - Marketing Case Studies in Emerging Markets

I am really happy to announce the publication of our latest edited book titled "Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices". The book is published by Springer and co-edited with Soo Yeong Ewe, Ezlika M. Ghazali and Racheal Louis Vincent.

The book has 18 cases from different countries and industries. 

Here are the main highlights of the book:

• Discusses real-world examples of companies that have faced unique issues in emerging markets.
• Helps in analyzing the strategies and tactics used by companies in these markets.
• Offers a multi-industry perspective on best-practices helpful for strategy formation.

You can access the book via this link: https://doi.org/10.1007/978-3-031-51689-4

Ran a session as part of the UNGCMYB x Monash CSMP for Sawarak Energy

I was recently in Kuching, Sarawak as part of the Certified Sustainability Manager Programme (CSMP) for executives of Sarawak Energy, which the School of Business, Monash University Malaysia ran with UN Global Compact Network Malaysia and Brunei (UNGCNMB). 

It was held on Mon 26 Feb 2024 8:30am – 5pm at the Riverside Majestic Hotel Astana Wing Kuching (Jalan Tunku Abdul Rahman, 93756 Kuching, Sarawak, Malaysia)

My session was on 'Sustainability performance target setting'. The session was really interactive and I learnt a lot as well. Thanks to  Pam Lee Wen Ai, who covered some parts of the workshop. 

Also a big thanks to Professor  Dr. Avvari V. Mohan Deputy Head (Engagement & Impact) at the School of Business, Monash University Malaysia for including me in this programme. 

It was nice to visit Kuching, Sarawak again - my 3rd visit. 

Events in January 2024

The first event of this year was an online seminar for staff and PG students at Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-Jammu) on the topic: 'Surfing the social wave: Social media marketing strategies for entrepreneurs'. On 18th January 2024.

Thanks to Prof. Jyoti Kachroo, Dr. Anil Bhat and my old friend Prof. Lalit Gupta for inviting me.

The next event was an online workshop on Questionnaire development for online quantitative surveys during the International Conference INCONSYM, 2024. On 30th January 2024.

Received some very interesting questions. Thanks to Symbiosis for inviting me.