I am delighted to announce the publication of our latest book, 'Consumers, Society and Marketing: A Sustainability Perspective'.
The book is co-authored with Assoc. Prof. Dr. Ezlika Ghazali and published by Springer. It is part of their CSR, Sustainability, Ethics & Governance (CSEG) series.
The book offers valuable insights into the evolving world of sustainable marketing. Provides insights into the various factors that shape consumer behaviour and the impact of marketing on society. It discusses the evolution of marketing and offers critical insights from a contemporary perspective.
Here is the link to the book: https://link.springer.com/book/10.1007/978-3-031-39359-4