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Australian Business Deans Council (ABDC) 2019 Marketing Journals List

This is a long overdue post. The latest ABDC list was released on 6 December 2019. Marketing journals are listed under Field of research code: 1505.
There are some interesting and exciting developments and a lot of upward movement. I would say that the ABDC list has proven to more inclusive and more advanced as compared to the CABS (UK) list of marketing journals
Journal of Consumer Psychology has been promoted to A* and now there are 11 A* journals as compared to 10 in the previous list. 
There are now 38 A journals in the list, an increase from 29 in the previous list.
In the B list, there are now 60 journals as compared to 44 previously.
However, the number of C journals has become smaller, from 61 previously to just 45 in the new list. 
There are a few completely new entries to the list: Tobacco Control entered directly as a B journal.  There are also 6 new entries into the list as C journals: Indian Journal of Marketing International Journal of Healthcare ManagementInternational Journal…

Free business case studies online

This is an update on an answer I wrote on Quora in 2016. As a lecturer in a business school, I often use business case studies in my classes. They are really useful to help students to apply the theories and concepts which they have learnt in class to actual business case studies. 
I always emphasise that there is no wrong or right answer but rather a bad or good answer and often this is based on their justification and analysis of the information provided in the case studies. So far, I have edited three case study books, namely:   Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value (2019). Ghazali, E., Mutum, D.S., Rashid, M., Ahmed, J.U. (Eds), Springer. Services Marketing Cases in Emerging Markets: An Asian Perspective (2017, Ebook came out in 2016), Roy, S.; Mutum, D. and Nguyen, B. (Eds), Springer.  Marketing Cases from Emerging Markets (2014). Mutum, D., Roy, S. and Kipnis, E. (Eds), Springer. 
There are also several free sources on the net b…

FASS Research Excellence Award 2019

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Was delighted to be recognised by the Faculty of Arts and Social Sciences, University of Nottingham Malaysia for my research contributions for the year 2018. You might be wondering "Why 2018"? Well, it is like the impact factor for journals, we were judged based on our performance in 2018.

I didn't really expect to win but while going through the work I had done last year, I was actually quite surprised I had actually achieved a lot.

This included the completion of a Government-funded project; successful completion of 2 consultancy projects; delivery of 2 guest lectures in 2 public Universities in Malaysia; successful supervision of 8 Masters students; publication of 7 journal papers, an external examiner for 2 PhD theses, reviewed 9 journals and conference proceedings and received an Outstanding contribution in Reviewing award from the journal, Technological forcasting and social change.

My recent publications 2019

Here is the list of my recent publications this year. Let me know if you want soft copies of the paper. I am very happy and thankful that I have already exceeded my KPI requirements for the next 5 years. Whatever publications I have after this is just the icing on the cake.

Ghazali, E.; Mutum, D. and Woon, M. Y. (2019). Multiple Sequential Mediation in an Extended Uses and Gratifications Model of Augmented Reality Game Pokémon Go, Internet Research. 29(3), 504-528.
Abstract:
Purpose
The purpose of this paper is to investigate the mechanism by which uses and gratification (U&G) constructs predict continuance intention to play (ContInt) the augmented reality game Pokémon Go (PG), through multiple serial mediation technique, with enjoyment and flow as mediators. The model also integrates other motivational factors specific to PG, namely, network externality and nostalgia and investigates the process by which they influence ContInt through players’ inherent need-to-collect animated mo…

Sales Vs Marketing

Note: This post is motivated by a recent chat I had with a marketing consultant in LinkedIn.
Chatting with marketing professionals, I realise that sales and marketing are often considered separate and distinct areas in the industry with marketing being understood as advertising.
From a theoretical perspective, Sales is considered as part and parcel of Marketing as is Public Relations. 
Here is a post (slightly updated) which I wrote in my old University of Warwick blog in 2009 titled "Selling is not Marketing".
What is the first thing that comes to mind when you hear the word "MARKETING"?
A number of people apparently associate it with either a) selling and b) advertising. What I find surprising is that these include several individuals involved in business and in the corporate sector, including marketing managers.
Selling and advertising is part of marketing but it is NOT marketing.
The concept of marketing has undergone drastic changes over the past three decade…

Top 50 Marketing Profs who Tweet - UPDATED 2019 List

Marketing Profs refer to academics who teach marketing and related subjects in Universities. These are the opinion leaders in the field of Marketing. However, it is quite surprising that several Marketing "Gurus" in academia are not really active on Twitter and are not represented in this list.

There have been some minor changes to this list. It is now restricted to the top 50 and I have removed a few academics who are not strictly in the field of Marketing. Here is the old 2016 list.

I discovered that some have changed their Twitter handles and some have moved Universities.

Mark Schaefer is still on top with 176.2K followers. It is interesting but most seem to have lost followers. Not sure why. Also, there is a huge gap between the 3rd and 4th on the list.

The ranking is based on the number of followers as of 24 April2019.

I am proudly representing Malaysia in the list at #15.

Note: Please let me know if you want to be added to/ removed from the list. 
Mark Schaefer (@markws…

New case study book on Management of Shari’ah Compliant Businesses out

The edited case study book titled Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value, has been published. This is my fourth edited book and the third from Springer.

I co-edited this book along with Ezlika M. Ghazali, Mamunur Rashid and Jashim U. Ahmed.

The book has 15 case studies with eight cases under Islamic financial management and seven under Islamic marketing and management.

"Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compl…