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Showing posts from January, 2014

Personal Blog Marketing: Chapter in book on Marketing in the Cyber Era

A new book titled "Marketing in the Cyber Era: Strategies and Emerging Trends" has just come out. The book is published by IGI GlobalQuite excited as it has a chapter which I co-authored with Dr. Ezlika Ghazali, titled 'Personal blog marketing".

I have extracted this chapter from my PhD thesis and expanded on some of the key issues.

Here is the abstract:

This chapter looks at the commercialization of personal blogs and also defines some of the key terms that have emerged as a result of this phenomenon, including “sponsored posts.” Despite their importance, the authors feel that not enough attention has been paid by academics to the development of marketing in the blogosphere. The chapter also examines the concerns that marketing communications on blogs may be contributing to the shadow economy around the world. The uniqueness of this new form of advertising medium is emphasized, and it is hoped that this chapter will also add to the understanding of why the study …

Where and why do you shop? Choice of retailer.

Last evening I was shopping at the Lidl store in Foleshill, Coventry and realised that I had been shopping there quite frequently in the past few months. This made me wonder about the stores I normally shop at and whether I am actually loyal to a store. The answer seems to be a big "No!".

It was quite different a couple of years back - I shopped almost exclusively at Tesco. This was probably due to the fact that there was a Tesco Metro very near to my house and maybe partly due to the fact that I was getting Tesco loyalty card points every time I shopped.

I did shop at Sainsburys and Morrisons sometimes but hardly ever shopped at Asda. This changed when an Asda opened very near to the Tesco Metro near my house. I started shopping there quite often and maybe even more so than at the Tesco. At first this was due to convenience as finding parking near the Tesco store can be quite hard while the Asda store has their own dedicated parking space.

Distance from our house to various…

Why you should do a PhD?

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I obtained my PhD in Marketing from the Warwick Business School in 2011 and was reflecting back. Though there were times when I nearly gave up and even tears were shed, those 4 years were definitely worth it.

Sharing an interesting infographic "Doctorate Degrees: Are They Worth It?"


Source: Online-PhD-Programs.org

Pillars of morality: Frans de Wall on Moral behaviour in Primates

Really interesting video I recently came across which I simply had to share. Animals do show empathy, cooperation, fairness and reciprocity - pillars of the concept of morality.