2 publications in 2 months

I am really excited because two papers which I co-wrote with Bang Nguyen, Senior Lecturer at Oxford Brookes, has finally been published.

They are:

Nguyen, B. and Mutum, D. (2012), A Review of Customer Relationship Management: Success, Advances, Pitfalls and Futures, Business Process Management Journal, 18 (3).

The Business Process Management Journal is a ABS 1* journal.

Nguyen, B. & Mutum, D. S. (2012). Customer relationship management: advances, dark sides, exploitation and unfairness, International Journal of Electronic Customer Relationship Management, 6(1), 1-19.

Though not a ABS listed journal, the IJECRM is listed in:

- The Index of Information Systems Journals
- Ulrich's Periodicals Directory
- ACPHIS Rank 'B' (the Australian Council of Professors and Heads of Information Systems)
- Intute: Social Sciences
- Ingenta &
- Cabell’s Directory of Publishing Opportunities

Blogging statistics

A number of people have asked me about the blogging statistics and I realised that the data I used in my PhD thesis is already outdated. Given below is some information which I presented in my Thesis:

According to the report by Universal-McCann (2009) on the impact of social media, 71 percent of active internet users read blogs. Blog participation has also increased with more people leaving comments on blogs (an increase to over 50 percent in 2009). The report also shows that over 29 percent of internet users have blogged about a product or brand.

According to Technorati’s State of the Blogosphere 2008 report, approximately 133 million blogs (Winn, 2009) were indexed by Technorati, as compared to approximately 70 million blogs in 2007 (Sifry, 2007). Interestingly, the 2008 Technorati report also mentions that a majority of bloggers (54 percent) had advertising on their blogs (White, 2009).

Another report by the Pew Internet and American Life Project in 2008 (Smith, 2008), reveals that 12 percent of internet users have created or work on their own online journal or blog, while about 33 percent of all American internet users read blogs.

In Europe, around three percent or four million internet users actively write blogs (Forrester, 2006).

Blogging has also gained wide acceptance in Asia. Take a look at Malaysia for example. A survey by Microsoft Malaysia revealed that nearly half (41 percent) of Malaysians online are actively blogging (Microsoft, 2006 ).

While in China, the number of bloggers is expected to cross the 100 million mark (SinoCast, 2006).

The word ‘Blog’ was chosen as the top word of 2004 by Merriam-Webster (BBC, 2004).

BTW, Blogs are “interactive websites with posts that are updated frequently and may contain links, images, video or music clips, of interest to its author or authors that are archived and arranged in reverse chronological order” (Mutum and Wang, 2010, p. 249).

Anyway, here are links to some updated statistics:

Look Who’s Blogging [STATS] by Brenna Ehrlich

Explains some of the findings of report from research company Sysomos. I found it quite interesting because the results indicate that there are slightly more Women bloggers as compared to men - similar to my own findings which were unexpected.

The State of the Blogosphere 2011 by Brian Solis. The results show that most bloggers were between the ages of 25 - 34 followed by the 35-44 age group. So most bloggers are not teenagers.

However, I could not find any good estimate of the total number of blogs around the World - it may be due to the fact that this is simply not possible.

References:

BBC. 2004. 'Blog' picked as word of the year [Online]. Available: http://news.bbc.co.uk/1/hi/technology/4059291.stm [Accessed 18 September 2007].

FORRESTER. 2006. Profiling Europe’s Bloggers: What Marketers Need To Know Before Entering The Blogosphere [Online]. Forrester Research. Available: http://www.forrester.com/ER/Press/Release/0,1769,1112,00.html [Accessed 15 July 2008].

MICROSOFT. 2006 Women Rule in Malaysian Blogosphere. Available: http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx [Accessed 25 June 2008].

MUTUM, D. & WANG, Q. 2010. Consumer generated advertising in Blogs. In: EASTIN, M. S., DAUGHERTY, T. & BURNS, N. M. (eds.) Handbook of research on digital media and advertising.: IGI Global.

SIFRY, D. 2007. The state of the live Web [Online]. Available: http://technorati.com/weblog/2007/04/328.html [Accessed 11 September 2008].

SINOCAST. 2006. China's Blog User Base Expected to Approach 100mn Next Year [Online]. AsiaInfo Services Available: http://findarticles.com/p/articles/mi_hb5562/is_200607/ai_n22733639?tag=artBody;col1 [Accessed 18 July 2008].

SMITH, A. 2008. New Numbers for Blogging and Blog Readership. Retrieved March 16, 2009, from http://www.pewinternet.org/Commentary/2008/July/New-numbers-for-blogging-and-blog-readership.aspx/.

UNIVERSAL-MCCANN. 2009. Wave 4. Accessed at http://universalmccann.bitecp.com/wave4/Wave4.pdf [Online]. [Accessed 12 December 2009].

WHITE, D. 2008. Day 4: Blogging For Profit [Online]. Available: http://technorati.com/blogging/article/day-4-blogging-for-profit/ [Accessed 12 January 2010].

WINN, P. 2009. State of the Blogosphere 2008 [Online]. Available: http://technorati.com/blogging/article/state-of-the-blogosphere-introduction/ [Accessed 12 July 2010].

ABS ranking of Marketing Journals 2012

UPDATE: 02/04/2018

The ABS Marketing Journals List 2018 is now out.

The 2015 ABS journal guide (now called the EAJG Journal Guide) rankings of marketing journals here. 

Here is the complete list of marketing journals as ranked by the Association of Business Schools (ABS) - Academic Journal Quality Guide, Version 4 . Updated 2010 list

It should be noted that Advances in Consumer Research (2*) is not actually a journal but proceedings of the Association for Consumer Research conferences. However, AMA Educators' Conference Proceedings which is ranked 29nd by Hult et al (1997)2 is not included in the list.

4* Journals

Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Marketing Science
Journal of Retailing

3* Journals

International Journal of Research in Marketing (official Journal of the European Marketing Academy)
Journal of the Academy of Marketing Science
European Journal of Marketing
Journal of International Marketing
Industrial Marketing Management
Psychology and Marketing
International Marketing Review
Journal of Advertising(official journal of the American Academy of Advertising)
Journal of Business Research
Marketing Letters

Journal of Advertising Research

Journal of Marketing Management

2* Journals

Journal of Business-to-Business Marketing
Quantitative Marketing and Economics
Journal of Interactive Marketing (formerly JDM)
International Journal of Advertising
Journal of Business and Industrial Marketing
International Journal of Market Research
Journal of Strategic Marketing
Journal of Services Marketing
Consumption, Markets and Culture
Advances in Consumer Research
Journal of Consumer Behavior
Journal of Marketing Communications
Marketing Theory
Journal of Macromarketing
Journal of Personal Selling and Sales Management
Academy of Marketing Science Review

1* Journals

Qualitative Market Research: An International Journal (Indexed by Thomson Reuters (ISI) and  Scorpus databases)
International Journal of Retail and Distribution Management
International Review of Retail, Distribution and Consumer Research
Marketing Intelligence and Planning
International Journal of Consumer Studies
International Journal of Bank Marketing
Journal of Retailing and Consumer Services
Journal of Product and Brand Management
International Journal of Nonprofit and Voluntary Sector Marketing
Marketing Review
Journal of Brand Management
Journal of Financial Services Marketing
Journal of Euromarketing
Electronic Markets
Journal of Non-Profit and Public Sector Marketing
Australasian Marketing Journal
Journal of Customer Behavior
Journal of Consumer Marketing
Journal of Targeting, Measurement and Analysis for Marketing
Corporate Communications: An International Journal
Irish Marketing Review

References:
1. ABS (2010), Academic Journal Quality Guide, Version 4
2. Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.

Readings: Core and competing marketing strategies

Pleshko, L. P., and Heiens, R.A. (2008). The contemporary product-market strategy grid and the link to market orientation and profitability. Journal of Targeting, Measurement & Analysis for Marketing,16, 2(March), 108-114.

Akan, O., Allan, R.S., Helms, M.M., and Sprals III, S.A. (2006) Critical tasks for implementing Porter’s generic strategies. Journal of Business Strategy, 27, 2, 43-53.

Gurău, C. (2007). Porter's generic strategies: a re-interpretation from a relationship marketing perspective. Marketing Review, 7, 4(Winter), 369-383.

Nicovich, S.G., Dibrell, C.C. and Davis, P.S. (2007) Integration of Value Chain Position and Porter’s 1980 Competitive Strategies into the Market Orientation Conversation: An Examination of Upstream and Downstream Activities Journal of Business and Economic Studies, 13, 2( Fall), pp 91-106.

Bridges, E., and Freytag, P.V. (2009). When do firms invest in offensive and/or defensive marketing? Journal of Business Research, 62,7( July), 745-749.

Ormanidhi, O., and Stringa, O. (2008) Porter's Model of Generic Competitive Strategies. Business Economics, 43, 3(July), 55-64.

McDonald, M. (2006) Strategic Marketing Planning: Theory and Practice, Marketing Review, 6, 4(Winter), 375-418.

Keegan, W.J. (2004) Strategic Marketing Planning: A Twenty-First Century Perspective , International Marketing Review, 21, 1, 13-16.

Wilson, H. N., and McDonald, M.H.B. (2001). An evaluation of styles of IT support for marketing planning. European Journal of Marketing, 35, 7/8, 815-842.

“Strategic Marketing Planning” by Colin Gilligan and Richard S. Wilson (2003) Oxford: Butterworth-Heinemann – Chapter 12: The Formulation of Strategy 3: Strategies for Leaders, Followers, Challengers, and Nichers, 517-592.

“Competitive Strategy” by Michael E. Porter (1980) New York: Free Press –
Chapter 1: Competitive Strategy: The Core Concepts, 1-32.

“Marketing Strategy and Competitive Positioning” (4th edition) (2004) by Graham Hooley, John Saunders, and Nigel F. Piercy London: FT-Prentice Hall Chapter 11: Creating Sustainable Competitive Advantage, 301-334.

“Principles and Practices of Marketing” by David Jobber (2007) (5th edition) Berkshire: McGraw-Hill – Chapter 20: Competitive Marketing Strategy, 809-846.

“Marketing Plans for Service Businesses” (2005) (2nd edition) by Malcolm
McDonald and Adrian Payne. Oxford: Butterworth-Heinemann – Chapter 3: Marketing Planning for Services: The Process, 37-48.

Infographic: Psychology behind exaggerated and false research

AN interesting infographic that the clinicalpsychology.net team built that highlights the psychology behind exaggerated and false research.


Created by: ClinicalPsychology.net

Thanks to Tony Shin for sharing.

What is a smart phone?

I am in charge of two modules of which a major component is the marketing simulation game SIMBrand. The game is designed to reflect the real life business world and the students are supposed to play the role of a top management team responsible for taking marketing decisions for a smart phone company.

Today one of my students asked me some very interesting questions.

"I wanted to ask what 'smartphone' refers to in the game?
Is it the style of phone or features?
How do we make a phone smart or normal?"

I was surprised but apparently there is no standard definition of the term "smartphone" across the industry and there is no clear differentiation between a "normal" and a "smart phone".

So here is my attempt to distinguish between the two types of mobile phones. The term smartphone refers to the new breed of mobile phones. Besides allowing you to make and receive calls, SMS, MMS, they have multiple features including the ability to take/ view photographs and video, record/ listen to music files, send and receive e-mail, surf the net, and even GPS navigation. Most of the modern smart phones now have super bright high resolution touch screens, high speed internet access, constant access to social media sites, and the ability to download and run numerous apps. and games.

They are differentiated from the "normal" mobile phones which allows you to only make and take calls, SMS, maybe play some really simple games like the hugely popular Snake and irritate people with annoying ring tones.

According to Wikipedia, the first smartphone was the IBM Simon which was first revealed in 1992.

See the Wikipedia Smart Phone page for more information

Target Markets/Market Segmentation

Some recommended articles:

• Smith, M. (2002). Derrick's Ice-Cream Company: applying the BCG matrix in customer profitability analysis. Accounting Education, 11(4), 365-375. (Group 6)
• Dibb, S. (1995). Developing a decision tool for identifying operational and attractive segments. Journal of Strategic Marketing, 3(3), 189-204. (Group 7)
• Dibb, S. and Wensley, R. (2002).Segmentation Analysis for Industrial Markets: Problems of integrating customer requirements into operations strategy, European Journal of Marketing, 36(1/2), 231-251.
• Buzzell, R.D. (2004). The PIMS Program of strategy research: A retrospective appraisal, Journal of Business Research, 57, 478-483.

Market Planning Presentations: Mission Statement and Competitive environment

Attention all M05MKT students:

1. Hirota, S., Kubo, K, Miyajima, H., Hong, P. & Park, Y. W. (2010) Corporate mission, corporate policies and business outcomes: evidence from Japan, Management Decision, 48(7) 1134-1153. (Group 1)
2. King, D.L., Case, C.J. & Premo, K.M. (2010). Current Mission Statement Emphasis: Be Ethical And Go Global, Academy of Strategic Management Journal, 9(2), 71-87. (Group 2)
3. Peyrefitte, J. and David, F.R. (2006) A Content Analysis of the Mission Statements of United States Firms in Four, Industries International Journal of Management, 23(2), 296-301. 
4. Heiser, R.S., McQuitty, S. and Stratemeyer, A.W.(2005), Broadening the competitive environment: The customer’s Perspective, Academy of Marketing Science Review, (12), 1-11. (Group 3)
5. Hooley, G.J., Moller, K. and Broderick, A.J. (1998). Competitive Positioning and the Resource Based View of the Firm, Journal of Strategic Marketing, 6(2), 97-115. (Group 4)

Research initiative- articles for discussion

Here are some articles that may be of interest to students taking Marketing research.

1. Chattalas, M., Kramer, T. and Takada, H.(2008). The impact of national stereotypes on the country of origin effect. International Marketing Review, 25 (1) 54-74.
2. Hogg, M. K., Cox, A. J. and Keeling, K.(2000). The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing 34(5/6), 641-667.
3. Oberecker, E. M., Riefler, P. and Diamantopoulos, A. (2008). The Consumer Affinity Construct: Conceptualization, Qualitative Investigation and Research Agenda. Journal of International Marketing, 16(3), 23-56.
4. Goulding, C., Shankar, A., Elliott, R. and Canniford, R. (2009). The Marketplace Management of Illicit Pleasure. Journal of Consumer Research, 35(5), 759-771.

Reading List for Marketing Planning Module 1

Would love to hear your comments on the reading list. Please feel free to suggest any book or paper if you feel that I have missed out any.

Mission Statements:

Peyrefitte, J. and David, F.R. (2006) A Content Analysis of the Mission Statements of United States Firms in Four Industries. International Journal of Management, 23(2), 296-301.

Bartkus, B., and Glassman, M. (2008). Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management. Journal of Business Ethics, 83(2), 207-216.

Marketing Audit:

Rothe, J.T., Harvey, M.G., and Jackson, C.E. (1997). The Marketing Audit: Five Decades Later. Journal of Marketing Theory and Practice, 5(3),1-16.

Porter’s Five Forces:

Grundy, T. (2006). Rethinking and Reinventing Michael Porter’s Five Forces Model. Strategic Change, 15 (5), 213-229.

SWOT Analysis:

Villinger, N. D. (2009). Analyzing non-profit organizations: managerial frameworks and evaluation. Journal of Global Business Issues, 3(1)61-65.

McDonald, M. (1996)“Strategic Marketing Planning”  (2nd edition) London: Kogan Page – Chapter 5: Strategic Marketing Planning: What It Is and How To Do It, pp 143-170.

Hatton, A. (2000). “The Definitive Guide to Marketing Planning”, London: FT-Prentice Hall– Chapter 2: Unravelling the Planning Puzzle pp 29-54.

Brassington, F. and Pettitt, S. (2006).“Principles of Marketing” (2006) (4th edition) Harlow:FT Prentice Hall – Chapter 21: Marketing Planning, Management, and Control pp 993-1050.

McDonald, M. and Woodburn, D. (2007). “Key Account Management: The Definitive Guide” (2nd edition). Oxford: Butterworth-Heinemann – Chapter 8: Planning for Key Accounts pp 201-236

McDonald, M. and Dunbar, I. (2004). “Market Segmentation: How to do it. How to profit from it. Oxford: Butterworth-Heinemann – Chapter 2: The Central Role of Market Segmentation in Profitable Growth pp 11-30.

McDonald, M., Ward, K. and Smith, B. (2005). “Marketing Due Diligence: Reconnecting Strategy to Share Price”, Oxford: Butterworth-Heinemann – Chapter 4: Assessing Market Risk pp 69-96.

Ryals, L. and McDonald, M. (2008). “Key Account Plans: The Practitioners guide to Profitable Planning”, Oxford: Butterworth-Heinemann – Chapter 4: How to Understand the Marketing Processes of Your Key Accounts: Strategic Marketing Planning pp 79-110.

de Chernatony, L. and McDonald, M. (2003). “Creating Powerful Brands” (3rd edition) Oxford: Butterworth-Heinemann – Chapter 11: Brand Planning pp 402-435.

Marketing Strategies:

Richardson, M. and Evans, C. (2007). Strategy in Action Applying Ansoff’s Matrix Manager: British Journal of Administrative Management Issue 59 pp1-3.

Pleshko, L. P., and Heiens, R.A. (2008). The contemporary product-market strategy grid and the linkto market orientation and profitability. Journal of Targeting, Measurement & Analysis for Marketing, 16(2), March, 108-114.

Portfolio Analysis and Market Segmentation:

Smith, M. (2002). Derrick's Ice-Cream Company: applying the BCG matrix in customer profitability analysis. Accounting Education, 11(4), 365-375.

Dibb, S. (1995). Developing a decision tool for identifying operational and attractive segments. Journal of Strategic Marketing, Vol. 3 Issue 3, September, p189-204.

Marketing Planning:

McDonald, M. (2006) Strategic Marketing Planning: Theory and Practice. Marketing Review, Vol 6 Issue 4 Winter pp. 375-418.

Keegan, W.J. (2004) Strategic Marketing Planning: A Twenty-First Century Perspective. International Marketing Review Vol 21 Issue 1 pp 13-16.

Wilson, H. N., and McDonald, M.H.B. (2001). An evaluation of styles of IT support for marketing planning. European Journal of Marketing, Vol. 35 Issue 7/8, p815-842.

“Strategic Marketing Planning” by Colin Gilligan and Richard S. Wilson (2003) Oxford: Butterworth-Heinemann – Chapter 12: The Formulation of Strategy 3: Strategies for Leaders, Followers, Challengers, and Nichers pp 517-592

M. E. Porter (1980). “Competitive Strategy”,  New York: Free Press – Chapter 1: Competitive Strategy: The Core Concepts pp 1-32

Hooley, G., Saunders, J. and Piercy, N. F. (2004). “Marketing Strategy and Competitive Positioning” (4th edition). London: FT-Prentice Hall Chapter 11: Creating Sustainable Competitive Advantage pp 301-334

Jobber, D. (2007)“Principles and Practices of Marketing” by  (5th edition) Berkshire: McGraw-Hill – Chapter 20: Competitive Marketing Strategy pp 809-846

McDonald, M and Payne, A (2005) .“Marketing Plans for Service Businesses”(2nd edition) by  Oxford: Butterworth-Heinemann – Chapter 3: Marketing Planning for Services: The Process pp 37-48.

Implementation and Control:

Dibb, S., Simkin, L., and Wilson, D. (2008) Diagnosing and treating operational and implementation barriers in synoptic marketing planning. Industrial Marketing Management, Vol 37 Issue 5 July pp 539– 553.

Dibb, S. (2005). Market Segmentation Implementation Barriers and How to Overcome Them. Marketing Review, Vol. 5 Issue1, Spring, p13-30.

Simkin, L. (2002). Barriers impeding effective implementation of marketing plans—a training agenda. Journal of Business & Industrial Marketing, Vol. 17 Issue 1, p8-24.

Wood, M. B. (2002). “The Marketing Plan: A Handbook” by  Upper Saddle River, New Jersey: Prentice Hall – Chapter 11: Planning to Measure Performance pp 191-209.