DPR AC - Reviewee workshop
DPR is the acronym for Development and Performance Review and it's something that all employees have to face in most organisations.
This workshop was Run by the Learning and Development Team of Coventry University.
On the 27th of July 2012 from 09:30 am - 12:30 pm at the TechoCentre, room: CC2.1
The session was run by Anna Chapman, HR Learning and Development Adviser.
As this is going to be my first DPR at Coventry University, I thought it might be useful to understand the key areas to consider in completing my DPR form. I have been evaluated before but I guess each organisation has it's own unique way to review the performance of their employees.
I was not disappointed and learnt that my objective would need to be SMART:
•S: Specific
•M: Measurable
•A: Achievable (and Agreed)
•R: Relevant (or Resourced, or Realistic!)
•T: Time-linked
There were some examples of not so "SMART" objectives. However, I would have liked some good examples of good objectives.
I also found out that if we get an "Outstanding" in the DPR, we get to jump 2 levels on the payscale - a really good motivation.
8 Aug 2012
9 Jul 2012
Reading list for Branding Module
A couple of minutes ago, a colleague asked me whether I could recommend some seminal journal papers on branding. Somehow, I could not think of a single one. All I could think of was the book Strategic Brand Management by Kevin Lane Keller. This may be due to the fact that branding is not really my area of specialisation. Contrary to what some people seem to think, marketing is such a wide field.
Anyway, had a look on the net and here is a list of some widely cited papers on branding:
Aaker, Jennifer Lynn (1997). Dimensions of Brand Personality, Journal of Marketing Research, 34(Aug), 347-356.
Fan, Y. (2002) The National Image of Global Brands, Journal of Brand Management, 9(3), 180-192.
de Chernatony, L. (1999) Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation, Journal of Marketing Management, 15(1-3), 157-179.
Geuens, Maggie, Bert Weijters and Kristoff De Wulf (2009). A New Measure of Brand Personality, International Journal of Research in Marketing, 26, 97-107.
Gounaris, S. and Stathakopoulos, V. (2004)Antecedents and consequences of brand loyalty: An empirical study, Journal of Brand Management 11, 283–306.
Holt, D. B. (2002), Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding, Journal of Consumer Research 29(1), 70-90.
Low, G. S. and Fullerton. R. A. (1994), Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation, Journal of Marketing Research, 31(2), Special Issue on Brand Management, 173-190.
Shocker, A. D., Srivastava, R. K. and Ruekert, R. W. (May, 1994) Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue, Journal of Marketing Research, 31(2), Special Issue on Brand Management , 149-158.
Please feel free to send me your recommendations and/ or comments on the list
Anyway, had a look on the net and here is a list of some widely cited papers on branding:
Aaker, Jennifer Lynn (1997). Dimensions of Brand Personality, Journal of Marketing Research, 34(Aug), 347-356.
Fan, Y. (2002) The National Image of Global Brands, Journal of Brand Management, 9(3), 180-192.
de Chernatony, L. (1999) Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation, Journal of Marketing Management, 15(1-3), 157-179.
Geuens, Maggie, Bert Weijters and Kristoff De Wulf (2009). A New Measure of Brand Personality, International Journal of Research in Marketing, 26, 97-107.
Gounaris, S. and Stathakopoulos, V. (2004)Antecedents and consequences of brand loyalty: An empirical study, Journal of Brand Management 11, 283–306.
Holt, D. B. (2002), Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding, Journal of Consumer Research 29(1), 70-90.
Low, G. S. and Fullerton. R. A. (1994), Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation, Journal of Marketing Research, 31(2), Special Issue on Brand Management, 173-190.
Shocker, A. D., Srivastava, R. K. and Ruekert, R. W. (May, 1994) Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue, Journal of Marketing Research, 31(2), Special Issue on Brand Management , 149-158.
Please feel free to send me your recommendations and/ or comments on the list
6 Jun 2012
One internet minute
Just received this interesting diagram of what happens in one internet minute. It's astounding.
Thanks Alejandra.
26 May 2012
Redefining Marketing
Ana Isabel Canhoto, Senior Lecturer at Oxford Brookes, has written an interesting post on her blog, discussing ‘This thing called marketing'.
A few years ago, I had posted something related on my old Warwick blog on "Selling is not marketing". Anyway, Ana mentions that the definition she usually refers to is the one given by the Chartered Institute of Marketing which describes marketing as:
As I commented on Ana's post, the growing importance of Social marketing has presented some unique issues, where positive social change is the main objective and not fiscal targets. This may mean that the term "profitably" in the CIM definition may not be applicable all the time.
Furthermore, I would add 'and maintaining' just after 'satisfying'. From personal experience and what I have heard from other people, it seems that a lot of companies here in the UK are totally ignorant or choose to ignore the concept "LOYALTY".
A few years ago, I had posted something related on my old Warwick blog on "Selling is not marketing". Anyway, Ana mentions that the definition she usually refers to is the one given by the Chartered Institute of Marketing which describes marketing as:
‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’This definition is my favourite as well. However, I feel that there is a need to update this definition.
As I commented on Ana's post, the growing importance of Social marketing has presented some unique issues, where positive social change is the main objective and not fiscal targets. This may mean that the term "profitably" in the CIM definition may not be applicable all the time.
Furthermore, I would add 'and maintaining' just after 'satisfying'. From personal experience and what I have heard from other people, it seems that a lot of companies here in the UK are totally ignorant or choose to ignore the concept "LOYALTY".
23 May 2012
Jubilympic celebrations
I was on air today morning on the Annie Othen Show on BBC Coventry and Warwickshire. I was asked to give my opinion on whether I thought businesses taking advantage of the Jubilee and Olympics (Jubilympics!) celebrations.
You can listen to the recording here: http://www.bbc.co.uk/radio/player/p00rxydt
In case you are not aware, the 2012 Olympics and the Queen’s Diamond Jubilee celebrations are coming up soon. Everyone is getting into the mood. However, some feel that stores are taking advantage. One listener had complained that a shop had wrapped up her favourite sponge cakes in new packaging (the Union jack), increased the prices and reduced the number of cakes.
Of course this is nothing new. Businesses do it all the time - "making hay while the Sun shines" and in this case, profiteering from patriotism. However, they have to remember that consumers are not stupid and they risk alienating their costumers, as it happened in this case with the lady and the cakes.
I also touched on the union Jack themed products. I believe that the party products including paper plates, cups, napkins buntings and balloons will do really well considering that over 10,000 applications for street parties have been put forward all over the UK. However, you now see the British flags on all kinds of products ranging from M&Ms, cups to napkins and as someone reported on the programme, even on toilet paper and nappies. Well, I feel that's taking it a little bit too far. In other countries, people could go to jail for disrespecting the flag, if they did something like that. It would be interesting to study the national differences towards using the flag on products.
Do you think that putting the national flag on a paper napkin is right? I mean you will wipe your mouth on it and throw it in a bin afterwards on they could end on the floor with people walking on them.
Regarding the celebrations and decorations, as someone who comes from India and has spent several years in Malaysia, I definitely feel that the celebrations have been rather low key considering that having the Olympics and the Queen's Diamond Jubilee are once in a lifetime events. I have to agree with my colleagues - it is definitely a great excuse for people to come together and celebrate. I definitely do not feel exploited - there are a lot of choices around and we need an excuse to have fun, especially during these hard economic times. It's good for the British economy as well - just look at all the publicity and goodwill which the Royal Wedding generated last year. It all ends up strengthening the national brand.
You can listen to the recording here: http://www.bbc.co.uk/radio/player/p00rxydt
In case you are not aware, the 2012 Olympics and the Queen’s Diamond Jubilee celebrations are coming up soon. Everyone is getting into the mood. However, some feel that stores are taking advantage. One listener had complained that a shop had wrapped up her favourite sponge cakes in new packaging (the Union jack), increased the prices and reduced the number of cakes.
Of course this is nothing new. Businesses do it all the time - "making hay while the Sun shines" and in this case, profiteering from patriotism. However, they have to remember that consumers are not stupid and they risk alienating their costumers, as it happened in this case with the lady and the cakes.
I also touched on the union Jack themed products. I believe that the party products including paper plates, cups, napkins buntings and balloons will do really well considering that over 10,000 applications for street parties have been put forward all over the UK. However, you now see the British flags on all kinds of products ranging from M&Ms, cups to napkins and as someone reported on the programme, even on toilet paper and nappies. Well, I feel that's taking it a little bit too far. In other countries, people could go to jail for disrespecting the flag, if they did something like that. It would be interesting to study the national differences towards using the flag on products.
Do you think that putting the national flag on a paper napkin is right? I mean you will wipe your mouth on it and throw it in a bin afterwards on they could end on the floor with people walking on them.
Regarding the celebrations and decorations, as someone who comes from India and has spent several years in Malaysia, I definitely feel that the celebrations have been rather low key considering that having the Olympics and the Queen's Diamond Jubilee are once in a lifetime events. I have to agree with my colleagues - it is definitely a great excuse for people to come together and celebrate. I definitely do not feel exploited - there are a lot of choices around and we need an excuse to have fun, especially during these hard economic times. It's good for the British economy as well - just look at all the publicity and goodwill which the Royal Wedding generated last year. It all ends up strengthening the national brand.
17 May 2012
VW engaging customers via social media
Volkswagen, the German car maker is actively targeting customers on Facebook by getting them involved in their advertising campaigns. No, I am not talking about customer generated advertising which is a popular buzz word today but rather about getting customers to say nice things about the brand or product (positive testimonials) and using these in their advertising campaigns.
This is not a new concept in advertising and businesses and organisations often use positive testimonials to promote their products. However, it is the way that VW is actively soliciting and appealing to the "ego" of customers or the novelty effect and making innovative use of the technology, which is quite interesting.
I took part in two of their campaigns - just for the experience.
The first one was the " Beetle Billboard Times Square Experience". All I had to do was "like" the new Beetle (targeted at Men) and my face appeared live on the Volkswagen Beetle Billboard in Times Square, New York for a few seconds. This was in October last year.
The second campaign was the Volkswagen "Big up the up!". All we had to do was say something nice about the new VW up! car ("bigged up the new up!") and they would then feature your FB profile on huge digital posters across the UK.
A great way to get customers engaged with the brand and product. Do you agree? Any possible issues?
This is not a new concept in advertising and businesses and organisations often use positive testimonials to promote their products. However, it is the way that VW is actively soliciting and appealing to the "ego" of customers or the novelty effect and making innovative use of the technology, which is quite interesting.
I took part in two of their campaigns - just for the experience.
The first one was the " Beetle Billboard Times Square Experience". All I had to do was "like" the new Beetle (targeted at Men) and my face appeared live on the Volkswagen Beetle Billboard in Times Square, New York for a few seconds. This was in October last year.
A great way to get customers engaged with the brand and product. Do you agree? Any possible issues?
5 Apr 2012
2 publications in 2 months
I am really excited because two papers which I co-wrote with Bang Nguyen, Senior Lecturer at Oxford Brookes, has finally been published.
They are:
Nguyen, B. and Mutum, D. (2012), A Review of Customer Relationship Management: Success, Advances, Pitfalls and Futures, Business Process Management Journal, 18 (3).
The Business Process Management Journal is a ABS 1* journal.
Nguyen, B. & Mutum, D. S. (2012). Customer relationship management: advances, dark sides, exploitation and unfairness, International Journal of Electronic Customer Relationship Management, 6(1), 1-19.
Though not a ABS listed journal, the IJECRM is listed in:
- The Index of Information Systems Journals
- Ulrich's Periodicals Directory
- ACPHIS Rank 'B' (the Australian Council of Professors and Heads of Information Systems)
- Intute: Social Sciences
- Ingenta &
- Cabell’s Directory of Publishing Opportunities
They are:
Nguyen, B. and Mutum, D. (2012), A Review of Customer Relationship Management: Success, Advances, Pitfalls and Futures, Business Process Management Journal, 18 (3).
The Business Process Management Journal is a ABS 1* journal.
Nguyen, B. & Mutum, D. S. (2012). Customer relationship management: advances, dark sides, exploitation and unfairness, International Journal of Electronic Customer Relationship Management, 6(1), 1-19.
Though not a ABS listed journal, the IJECRM is listed in:
- The Index of Information Systems Journals
- Ulrich's Periodicals Directory
- ACPHIS Rank 'B' (the Australian Council of Professors and Heads of Information Systems)
- Intute: Social Sciences
- Ingenta &
- Cabell’s Directory of Publishing Opportunities
18 Mar 2012
Blogging statistics
A number of people have asked me about the blogging statistics and I realised that the data I used in my PhD thesis is already outdated. Given below is some information which I presented in my Thesis:
According to the report by Universal-McCann (2009) on the impact of social media, 71 percent of active internet users read blogs. Blog participation has also increased with more people leaving comments on blogs (an increase to over 50 percent in 2009). The report also shows that over 29 percent of internet users have blogged about a product or brand.
According to Technorati’s State of the Blogosphere 2008 report, approximately 133 million blogs (Winn, 2009) were indexed by Technorati, as compared to approximately 70 million blogs in 2007 (Sifry, 2007). Interestingly, the 2008 Technorati report also mentions that a majority of bloggers (54 percent) had advertising on their blogs (White, 2009).
Another report by the Pew Internet and American Life Project in 2008 (Smith, 2008), reveals that 12 percent of internet users have created or work on their own online journal or blog, while about 33 percent of all American internet users read blogs.
In Europe, around three percent or four million internet users actively write blogs (Forrester, 2006).
Blogging has also gained wide acceptance in Asia. Take a look at Malaysia for example. A survey by Microsoft Malaysia revealed that nearly half (41 percent) of Malaysians online are actively blogging (Microsoft, 2006 ).
While in China, the number of bloggers is expected to cross the 100 million mark (SinoCast, 2006).
The word ‘Blog’ was chosen as the top word of 2004 by Merriam-Webster (BBC, 2004).
BTW, Blogs are “interactive websites with posts that are updated frequently and may contain links, images, video or music clips, of interest to its author or authors that are archived and arranged in reverse chronological order” (Mutum and Wang, 2010, p. 249).
Anyway, here are links to some updated statistics:
Look Who’s Blogging [STATS] by Brenna Ehrlich
Explains some of the findings of report from research company Sysomos. I found it quite interesting because the results indicate that there are slightly more Women bloggers as compared to men - similar to my own findings which were unexpected.
The State of the Blogosphere 2011 by Brian Solis. The results show that most bloggers were between the ages of 25 - 34 followed by the 35-44 age group. So most bloggers are not teenagers.
However, I could not find any good estimate of the total number of blogs around the World - it may be due to the fact that this is simply not possible.
References:
BBC. 2004. 'Blog' picked as word of the year [Online]. Available: http://news.bbc.co.uk/1/hi/technology/4059291.stm [Accessed 18 September 2007].
FORRESTER. 2006. Profiling Europe’s Bloggers: What Marketers Need To Know Before Entering The Blogosphere [Online]. Forrester Research. Available: http://www.forrester.com/ER/Press/Release/0,1769,1112,00.html [Accessed 15 July 2008].
MICROSOFT. 2006 Women Rule in Malaysian Blogosphere. Available: http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx [Accessed 25 June 2008].
MUTUM, D. & WANG, Q. 2010. Consumer generated advertising in Blogs. In: EASTIN, M. S., DAUGHERTY, T. & BURNS, N. M. (eds.) Handbook of research on digital media and advertising.: IGI Global.
SIFRY, D. 2007. The state of the live Web [Online]. Available: http://technorati.com/weblog/2007/04/328.html [Accessed 11 September 2008].
SINOCAST. 2006. China's Blog User Base Expected to Approach 100mn Next Year [Online]. AsiaInfo Services Available: http://findarticles.com/p/articles/mi_hb5562/is_200607/ai_n22733639?tag=artBody;col1 [Accessed 18 July 2008].
SMITH, A. 2008. New Numbers for Blogging and Blog Readership. Retrieved March 16, 2009, from http://www.pewinternet.org/Commentary/2008/July/New-numbers-for-blogging-and-blog-readership.aspx/.
UNIVERSAL-MCCANN. 2009. Wave 4. Accessed at http://universalmccann.bitecp.com/wave4/Wave4.pdf [Online]. [Accessed 12 December 2009].
WHITE, D. 2008. Day 4: Blogging For Profit [Online]. Available: http://technorati.com/blogging/article/day-4-blogging-for-profit/ [Accessed 12 January 2010].
WINN, P. 2009. State of the Blogosphere 2008 [Online]. Available: http://technorati.com/blogging/article/state-of-the-blogosphere-introduction/ [Accessed 12 July 2010].
According to the report by Universal-McCann (2009) on the impact of social media, 71 percent of active internet users read blogs. Blog participation has also increased with more people leaving comments on blogs (an increase to over 50 percent in 2009). The report also shows that over 29 percent of internet users have blogged about a product or brand.
According to Technorati’s State of the Blogosphere 2008 report, approximately 133 million blogs (Winn, 2009) were indexed by Technorati, as compared to approximately 70 million blogs in 2007 (Sifry, 2007). Interestingly, the 2008 Technorati report also mentions that a majority of bloggers (54 percent) had advertising on their blogs (White, 2009).
Another report by the Pew Internet and American Life Project in 2008 (Smith, 2008), reveals that 12 percent of internet users have created or work on their own online journal or blog, while about 33 percent of all American internet users read blogs.
In Europe, around three percent or four million internet users actively write blogs (Forrester, 2006).
Blogging has also gained wide acceptance in Asia. Take a look at Malaysia for example. A survey by Microsoft Malaysia revealed that nearly half (41 percent) of Malaysians online are actively blogging (Microsoft, 2006 ).
While in China, the number of bloggers is expected to cross the 100 million mark (SinoCast, 2006).
The word ‘Blog’ was chosen as the top word of 2004 by Merriam-Webster (BBC, 2004).
BTW, Blogs are “interactive websites with posts that are updated frequently and may contain links, images, video or music clips, of interest to its author or authors that are archived and arranged in reverse chronological order” (Mutum and Wang, 2010, p. 249).
Anyway, here are links to some updated statistics:
Look Who’s Blogging [STATS] by Brenna Ehrlich
Explains some of the findings of report from research company Sysomos. I found it quite interesting because the results indicate that there are slightly more Women bloggers as compared to men - similar to my own findings which were unexpected.
The State of the Blogosphere 2011 by Brian Solis. The results show that most bloggers were between the ages of 25 - 34 followed by the 35-44 age group. So most bloggers are not teenagers.
However, I could not find any good estimate of the total number of blogs around the World - it may be due to the fact that this is simply not possible.
References:
BBC. 2004. 'Blog' picked as word of the year [Online]. Available: http://news.bbc.co.uk/1/hi/technology/4059291.stm [Accessed 18 September 2007].
FORRESTER. 2006. Profiling Europe’s Bloggers: What Marketers Need To Know Before Entering The Blogosphere [Online]. Forrester Research. Available: http://www.forrester.com/ER/Press/Release/0,1769,1112,00.html [Accessed 15 July 2008].
MICROSOFT. 2006 Women Rule in Malaysian Blogosphere. Available: http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx [Accessed 25 June 2008].
MUTUM, D. & WANG, Q. 2010. Consumer generated advertising in Blogs. In: EASTIN, M. S., DAUGHERTY, T. & BURNS, N. M. (eds.) Handbook of research on digital media and advertising.: IGI Global.
SIFRY, D. 2007. The state of the live Web [Online]. Available: http://technorati.com/weblog/2007/04/328.html [Accessed 11 September 2008].
SINOCAST. 2006. China's Blog User Base Expected to Approach 100mn Next Year [Online]. AsiaInfo Services Available: http://findarticles.com/p/articles/mi_hb5562/is_200607/ai_n22733639?tag=artBody;col1 [Accessed 18 July 2008].
SMITH, A. 2008. New Numbers for Blogging and Blog Readership. Retrieved March 16, 2009, from http://www.pewinternet.org/Commentary/2008/July/New-numbers-for-blogging-and-blog-readership.aspx/.
UNIVERSAL-MCCANN. 2009. Wave 4. Accessed at http://universalmccann.bitecp.com/wave4/Wave4.pdf [Online]. [Accessed 12 December 2009].
WHITE, D. 2008. Day 4: Blogging For Profit [Online]. Available: http://technorati.com/blogging/article/day-4-blogging-for-profit/ [Accessed 12 January 2010].
WINN, P. 2009. State of the Blogosphere 2008 [Online]. Available: http://technorati.com/blogging/article/state-of-the-blogosphere-introduction/ [Accessed 12 July 2010].
16 Mar 2012
ABS ranking of Marketing Journals 2012
UPDATE: 02/04/2018
The ABS Marketing Journals List 2018 is now out.
The 2015 ABS journal guide (now called the EAJG Journal Guide) rankings of marketing journals here.
Here is the complete list of marketing journals as ranked by the Association of Business Schools (ABS) - Academic Journal Quality Guide, Version 4 . Updated 2010 list
It should be noted that Advances in Consumer Research (2*) is not actually a journal but proceedings of the Association for Consumer Research conferences. However, AMA Educators' Conference Proceedings which is ranked 29nd by Hult et al (1997)2 is not included in the list.
4* Journals
Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Marketing Science
Journal of Retailing
3* Journals
International Journal of Research in Marketing (official Journal of the European Marketing Academy)
Journal of the Academy of Marketing Science
European Journal of Marketing
Journal of International Marketing
Industrial Marketing Management
Psychology and Marketing
International Marketing Review
Journal of Advertising(official journal of the American Academy of Advertising)
Journal of Business Research
Marketing Letters
Journal of Marketing Management
2* Journals
Journal of Business-to-Business Marketing
Quantitative Marketing and Economics
Journal of Interactive Marketing (formerly JDM)
International Journal of Advertising
Journal of Business and Industrial Marketing
International Journal of Market Research
Journal of Strategic Marketing
Journal of Services Marketing
Consumption, Markets and Culture
Advances in Consumer Research
Journal of Consumer Behavior
Journal of Marketing Communications
Marketing Theory
Journal of Macromarketing
Journal of Personal Selling and Sales Management
Academy of Marketing Science Review
1* Journals
Qualitative Market Research: An International Journal (Indexed by Thomson Reuters (ISI) and Scorpus databases)
International Journal of Retail and Distribution Management
International Review of Retail, Distribution and Consumer Research
Marketing Intelligence and Planning
International Journal of Consumer Studies
International Journal of Bank Marketing
Journal of Retailing and Consumer Services
Journal of Product and Brand Management
International Journal of Nonprofit and Voluntary Sector Marketing
Marketing Review
Journal of Brand Management
Journal of Financial Services Marketing
Journal of Euromarketing
Electronic Markets
Journal of Non-Profit and Public Sector Marketing
Australasian Marketing Journal
Journal of Customer Behavior
Journal of Consumer Marketing
Journal of Targeting, Measurement and Analysis for Marketing
Corporate Communications: An International Journal
Irish Marketing Review
References:
1. ABS (2010), Academic Journal Quality Guide, Version 4
2. Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.
The ABS Marketing Journals List 2018 is now out.
The 2015 ABS journal guide (now called the EAJG Journal Guide) rankings of marketing journals here.
Here is the complete list of marketing journals as ranked by the Association of Business Schools (ABS) - Academic Journal Quality Guide, Version 4 . Updated 2010 list
It should be noted that Advances in Consumer Research (2*) is not actually a journal but proceedings of the Association for Consumer Research conferences. However, AMA Educators' Conference Proceedings which is ranked 29nd by Hult et al (1997)2 is not included in the list.
4* Journals
Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Marketing Science
Journal of Retailing
3* Journals
International Journal of Research in Marketing (official Journal of the European Marketing Academy)
Journal of the Academy of Marketing Science
European Journal of Marketing
Journal of International Marketing
Industrial Marketing Management
Psychology and Marketing
International Marketing Review
Journal of Advertising(official journal of the American Academy of Advertising)
Journal of Business Research
Marketing Letters
Journal of Marketing Management
2* Journals
Journal of Business-to-Business Marketing
Quantitative Marketing and Economics
Journal of Interactive Marketing (formerly JDM)
International Journal of Advertising
Journal of Business and Industrial Marketing
International Journal of Market Research
Journal of Strategic Marketing
Journal of Services Marketing
Consumption, Markets and Culture
Advances in Consumer Research
Journal of Consumer Behavior
Journal of Marketing Communications
Marketing Theory
Journal of Macromarketing
Journal of Personal Selling and Sales Management
Academy of Marketing Science Review
1* Journals
Qualitative Market Research: An International Journal (Indexed by Thomson Reuters (ISI) and Scorpus databases)
International Journal of Retail and Distribution Management
International Review of Retail, Distribution and Consumer Research
Marketing Intelligence and Planning
International Journal of Consumer Studies
International Journal of Bank Marketing
Journal of Retailing and Consumer Services
Journal of Product and Brand Management
International Journal of Nonprofit and Voluntary Sector Marketing
Marketing Review
Journal of Brand Management
Journal of Financial Services Marketing
Journal of Euromarketing
Electronic Markets
Journal of Non-Profit and Public Sector Marketing
Australasian Marketing Journal
Journal of Customer Behavior
Journal of Consumer Marketing
Journal of Targeting, Measurement and Analysis for Marketing
Corporate Communications: An International Journal
Irish Marketing Review
References:
1. ABS (2010), Academic Journal Quality Guide, Version 4
2. Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.
13 Mar 2012
Readings: Core and competing marketing strategies
Pleshko, L. P., and Heiens, R.A. (2008). The contemporary product-market strategy grid and the link to market orientation and profitability. Journal of Targeting, Measurement & Analysis for Marketing,16, 2(March), 108-114.
Akan, O., Allan, R.S., Helms, M.M., and Sprals III, S.A. (2006) Critical tasks for implementing Porter’s generic strategies. Journal of Business Strategy, 27, 2, 43-53.
Gurău, C. (2007). Porter's generic strategies: a re-interpretation from a relationship marketing perspective. Marketing Review, 7, 4(Winter), 369-383.
Nicovich, S.G., Dibrell, C.C. and Davis, P.S. (2007) Integration of Value Chain Position and Porter’s 1980 Competitive Strategies into the Market Orientation Conversation: An Examination of Upstream and Downstream Activities Journal of Business and Economic Studies, 13, 2( Fall), pp 91-106.
Bridges, E., and Freytag, P.V. (2009). When do firms invest in offensive and/or defensive marketing? Journal of Business Research, 62,7( July), 745-749.
Ormanidhi, O., and Stringa, O. (2008) Porter's Model of Generic Competitive Strategies. Business Economics, 43, 3(July), 55-64.
McDonald, M. (2006) Strategic Marketing Planning: Theory and Practice, Marketing Review, 6, 4(Winter), 375-418.
Keegan, W.J. (2004) Strategic Marketing Planning: A Twenty-First Century Perspective , International Marketing Review, 21, 1, 13-16.
Wilson, H. N., and McDonald, M.H.B. (2001). An evaluation of styles of IT support for marketing planning. European Journal of Marketing, 35, 7/8, 815-842.
“Strategic Marketing Planning” by Colin Gilligan and Richard S. Wilson (2003) Oxford: Butterworth-Heinemann – Chapter 12: The Formulation of Strategy 3: Strategies for Leaders, Followers, Challengers, and Nichers, 517-592.
“Competitive Strategy” by Michael E. Porter (1980) New York: Free Press –
Chapter 1: Competitive Strategy: The Core Concepts, 1-32.
“Marketing Strategy and Competitive Positioning” (4th edition) (2004) by Graham Hooley, John Saunders, and Nigel F. Piercy London: FT-Prentice Hall Chapter 11: Creating Sustainable Competitive Advantage, 301-334.
“Principles and Practices of Marketing” by David Jobber (2007) (5th edition) Berkshire: McGraw-Hill – Chapter 20: Competitive Marketing Strategy, 809-846.
“Marketing Plans for Service Businesses” (2005) (2nd edition) by Malcolm
McDonald and Adrian Payne. Oxford: Butterworth-Heinemann – Chapter 3: Marketing Planning for Services: The Process, 37-48.
Akan, O., Allan, R.S., Helms, M.M., and Sprals III, S.A. (2006) Critical tasks for implementing Porter’s generic strategies. Journal of Business Strategy, 27, 2, 43-53.
Gurău, C. (2007). Porter's generic strategies: a re-interpretation from a relationship marketing perspective. Marketing Review, 7, 4(Winter), 369-383.
Nicovich, S.G., Dibrell, C.C. and Davis, P.S. (2007) Integration of Value Chain Position and Porter’s 1980 Competitive Strategies into the Market Orientation Conversation: An Examination of Upstream and Downstream Activities Journal of Business and Economic Studies, 13, 2( Fall), pp 91-106.
Bridges, E., and Freytag, P.V. (2009). When do firms invest in offensive and/or defensive marketing? Journal of Business Research, 62,7( July), 745-749.
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