20 May 2013

Book on marketing case studies from emerging markets


For slightly more than a year, I have been really busy on a book which I co-edited with my colleagues Dr. Sanjit Roy and Eva Kipnis. A joint effort by academic members of our department, along with collborators from other Universities and the industry, the book has a number of unique case studies from emerging markets with up to date and relevant marketing issues. The book will be published by Springer and we have sent of the final document to them last week.

The book (hard cover) is expected to come out in September this year. It will also be available as an eBook as well.

Click the link below to buy the book: 




-
Labels: ,

2 comments:

  1. Stephan Dahl28 May 2013 at 06:24

    Excellent news! This sounds like a really great contribution. Looking forward to reading it in September!

    ReplyDelete
  2. Dilip Mutum28 May 2013 at 16:23

    Thanks Stephan. A lot of time and effort went into that project.

    ReplyDelete

Subscribe to: Post Comments (Atom)

How I Stumbled Upon the World of Islamic Marketing research?

I decided to write this following a conversation I had with a friend. We were talking about our areas of expertise and though I am mostly kn...

  • ABDC Marketing Journal Quality List 2022
    This is a long-overdue post.  Here is the 2022 list of marketing journals in the ABDC Journal Quality List. No major changes. Some new addit...
  • PhD Acknowledgements
    In the name of God, most Gracious, most Merciful. I wish to express my sincere appreciation to those who have contributed to this thesis a...
  • Updated ABS Marketing Journals List 2018
    UPDATE: View the list of Marketing journals in the most recent CABS Academic Journal Guide 2021 . The much-awaited Chartered Association of...