20 May 2013

Book on marketing case studies from emerging markets


For slightly more than a year, I have been really busy on a book which I co-edited with my colleagues Dr. Sanjit Roy and Eva Kipnis. A joint effort by academic members of our department, along with collborators from other Universities and the industry, the book has a number of unique case studies from emerging markets with up to date and relevant marketing issues. The book will be published by Springer and we have sent of the final document to them last week.

The book (hard cover) is expected to come out in September this year. It will also be available as an eBook as well.

Click the link below to buy the book: 




-
Labels: ,

2 comments:

  1. Stephan Dahl28 May 2013 at 06:24

    Excellent news! This sounds like a really great contribution. Looking forward to reading it in September!

    ReplyDelete
  2. Dilip Mutum28 May 2013 at 16:23

    Thanks Stephan. A lot of time and effort went into that project.

    ReplyDelete

Subscribe to: Post Comments (Atom)

Marketing and FT 50 Journals list

Another prestigious list of business journals is the FT 50 Journals list . This is a list 50 journals compiled by the Financial Times and in...

  • Updated ABS Marketing Journals List 2018
    UPDATE: View the list of Marketing journals in the most recent CABS Academic Journal Guide 2021 . The much-awaited Chartered Association of...
  • PhD Acknowledgements
    In the name of God, most Gracious, most Merciful. I wish to express my sincere appreciation to those who have contributed to this thesis a...
  • CABS Academic Journal Guide 2021
     The CABS Academic Journal Guide 2021 has just come out. So what is different? Are there any changes from the AJG 2018? The answer is "...