20 Feb 2015

Chapter in book Ethical and Social Marketing in Asia

I am delighted to learn that the book 'Ethical and Social Marketing in Asia' Edited by Bang Nguyen and Chris Rowley has been published.

My co-authors are Dr. Ezlika Ghazali (University of Malaya) and Dr. Anvita Kumar (Coventry University). Our chapter is  'Chapter 8: Social marketing: India, Pakistan and Bangladesh'. The book is published by Elsevier.

Given below are the learning objectives of the chapter:

1. understand the importance of social marketing and comprehend the challenges and barriers to social marketing campaigns in India, Pakistan and Bangladesh;
2. demonstrate how to organise and manage social marketing in different parts of this region; and
3. appreciate the application of the concepts of social marketing and marketing mix in a case study.

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