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16 Mar 2012

ABS ranking of Marketing Journals

UPDATE: The new ABS journal guide (now called the EAJG Journal Guide) has finally come out. View the new rankings of marketing journals here

Here is the complete list of marketing journals as ranked by the Association of Business Schools (ABS) - Academic Journal Quality Guide, Version 4 . Updated 2010 list

It should be noted that Advances in Consumer Research (2*) is not actually a journal but proceedings of the Association for Consumer Research conferences. However, AMA Educators' Conference Proceedings which is ranked 29nd by Hult et al (1997)2 is not included in the list.

4* Journals

Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Marketing Science
Journal of Retailing

3* Journals

International Journal of Research in Marketing (official Journal of the European Marketing Academy)
Journal of the Academy of Marketing Science
European Journal of Marketing
Journal of International Marketing
Industrial Marketing Management
Psychology and Marketing
International Marketing Review
Journal of Advertising(official journal of the American Academy of Advertising)
Journal of Business Research
Marketing Letters
Journal of Marketing Management

2* Journals

Journal of Business-to-Business Marketing
Quantitative Marketing and Economics
Journal of Interactive Marketing (formerly JDM)
International Journal of Advertising
Journal of Business and Industrial Marketing
International Journal of Market Research
Journal of Strategic Marketing
Journal of Services Marketing
Consumption, Markets and Culture
Advances in Consumer Research
Journal of Consumer Behavior
Journal of Marketing Communications
Marketing Theory
Journal of Macromarketing
Journal of Personal Selling and Sales Management
Academy of Marketing Science Review

1* Journals

Qualitative Market Research: An International Journal (Indexed by Thomson Reuters (ISI) and  Scorpus databases)
International Journal of Retail and Distribution Management
International Review of Retail, Distribution and Consumer Research
Marketing Intelligence and Planning
International Journal of Consumer Studies
International Journal of Bank Marketing
Journal of Retailing and Consumer Services
Journal of Product and Brand Management
International Journal of Nonprofit and Voluntary Sector Marketing
Marketing Review
Journal of Brand Management
Journal of Financial Services Marketing
Journal of Euromarketing
Electronic Markets
Journal of Non-Profit and Public Sector Marketing
Australasian Marketing Journal
Journal of Customer Behavior
Journal of Consumer Marketing
Journal of Targeting, Measurement and Analysis for Marketing
Corporate Communications: An International Journal
Irish Marketing Review

References:
1. ABS (2010), Academic Journal Quality Guide, Version 4
2. Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.

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