2 Feb 2024

Events in January 2024

The first event of this year was an online seminar for staff and PG students at Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-Jammu) on the topic: 'Surfing the social wave: Social media marketing strategies for entrepreneurs'. On 18th January 2024.




Thanks to Prof. Jyoti Kachroo, Dr. Anil Bhat and my old friend Prof. Lalit Gupta for inviting me.


The next event was an online workshop on Questionnaire development for online quantitative surveys during the International Conference INCONSYM, 2024. On 30th January 2024.

Received some very interesting questions. Thanks to Symbiosis for inviting me.

10 Sept 2023

Our latest book published - Consumers, Society and Marketing: A Sustainability Perspective

Book: Consumers, Society and Marketing A Sustainability Perspective

I am delighted to announce the publication of our latest book, 'Consumers, Society and Marketing: A Sustainability Perspective'. 

The book is co-authored with Assoc. Prof. Dr. Ezlika Ghazali and published by Springer. It is part of their CSR, Sustainability, Ethics & Governance (CSEG) series.

The book offers valuable insights into the evolving world of sustainable marketing. Provides insights into the various factors that shape consumer behaviour and the impact of marketing on society. It discusses the evolution of marketing and offers critical insights from a contemporary perspective.

Here is the link to the book: https://link.springer.com/book/10.1007/978-3-031-39359-4





28 Aug 2023

New paper looking at digital government service quality published

Our paper titled "The mediating role of occupational stress: a missing link between organisational intelligence traits and digital government service quality" has been published in the International Journal of Quality & Reliability Management. 

With my PhD student Dr. Subashini Ramakrishnan and my colleagues at Nottingham Malaysia - Dr. Kenny Wong Meng Seng and Dr. Myint Moe Chit.

This paper incorporates the organisational model of stress with public service-dominant logic. The research examines how digital service quality is influenced by today's high-performing public organisation stressors (organisational intelligence traits) and non-technical elements (occupational stress). More importantly, digital government service quality was examined from a less emphasised perspective, namely the supply side or service providers’ standpoint in sustaining the digital government service performance.

This is the summary of this paper:

The study innovatively explores the mediating role of occupational stress between organizational intelligence traits and digital government service quality in Malaysia, emphasizing the significance of specific employee-oriented traits.

Key points:

πŸ“Š Respondent Profile: 200 respondents comprised 50.8% males and 49.2% females across various work experience categories.

πŸ“ˆ Hypothesis Testing: The indirect effect of Organizational Intelligence (OI) Traits on Digital Government Service Quality was found significant at different levels via Occupational Stress.

🧠 Focus on Employees: Employee-oriented OI Traits like “Alignment and Congruence” and “Heart” showed significant indirect effects on service quality.

⚖️ Inconsistent Traits: Some OI traits, such as “Shared Fate” and “Performance Pressure,” had an insignificant effect on occupational stress.

πŸ“‘ Digital Service Quality: The study extends understanding of digital #servicequality beyond technological aspects, emphasizing occupational stress.

πŸ‡²πŸ‡Ύ Malaysian Context: The paper stresses the importance of employee-oriented OI traits in the Malaysian public sector, especially for digital service quality.

πŸ†• Originality and Value: Innovative approach by blending the organizational model of stress with public #servicedominantlogic, focusing on modern public organization stressors.

🧘 Intervention Strategies: Proposes comprehensive strategies at organisation and individual levels to sustain digital service quality without neglecting psychological wellbeing.

13 Aug 2023

Article on AI Voice Assistants just published

 Our paper titled "Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model" has just been published in the Journal of Consumer Behaviour (ABDC A/ SCOPUS/ WOS/ AJG 2). 

My co-authors are Ezlika Ghazali and Na Kai Lun (Universiti Malaya).

Abstract: 

AI-based voice assistants (AIVA) are capable of interpreting human speech and responding with useful information, aiding with tasks, and controlling other devices. The usage of these AIVAs has grown significantly worldwide. Despite this growth, studies on user behavior related to continued usage intention of AIVAs and effects on the long-term commercial sustainability of brands, remain low. What is less understood is the potential of AI instrumentality attributes and brand credibility components in provoking shifts in post-use behavior of AIVAs. This study proposes a model which expands on the Expectation-Confirmation Model for user continuance behavior of AIVAs, by integrating user's technology related traits, AI instrumentality attributes and brand credibility. To verify the research hypotheses, the study employed partial least square—structural equation modelling, based on 281 validated responses of a survey. This study highlights the significance of Optimism, Innovativeness, and Discomfort for post-adoption confirmation. Higher post-adoption confirmation is strongly associated with perceived intelligence, anthropomorphism, information quality, and system quality. Anthropomorphism and information quality are key factors for brand expertise, while anthropomorphism and system quality are significant for brand trustworthiness. The study confirms that brand expertise and trustworthiness lead to post-use satisfaction and use continuance intention. Understanding the antecedents of satisfaction and continuance intention extends the existing literature on AIVAs and provides valuable insights for academics and practitioners alike. Some implications for researchers and managers are discussed.


Here are the key findings:

🧠 Users' Tendencies and Expectations: Users with higher optimism, innovativeness, and lower discomfort have confirmed expectations after using AIVAs, enhancing perceptions of AI-based factors.

πŸ“Š Demographics and Perception: Younger, tech-savvy users tend to be less skeptical, not significantly correlating insecurity with confirmation (79.4% being 34 or younger).

πŸ‘₯ Anthropomorphism's Role: Perceived human-like qualities in AIVAs foster connection and familiarity, driving brand trustworthiness and expertise.

β„Ή️ Information Quality and Brand Expertise: Accurate and complete information shapes brand expertise but not trustworthiness.

πŸŽ›️ System Quality's Impact: A user-friendly system enhances trust in AIVAs, but may not contribute to brand expertise perceptions.

🧩 Intelligence Not a Major Driver: Intelligence is valuable but not a primary factor in brand credibility; focus on anthropomorphism, system quality, and information quality is more critical.

πŸŽ—️ Theoretical and Managerial Implications: Insights into factors that influence the adoption and usage of AIVAs, with strategies for product developers and marketers to enhance user confirmation, satisfaction, and continued use.

The paper is open source. 

11 Jul 2023

ABDC Marketing Journal Quality List 2022

This is a long-overdue post. 

Here is the 2022 list of marketing journals in the ABDC Journal Quality List.

No major changes. Some new additions. Previously there were only 60 B journals. The number has now increased to 63. The Spanish Journal of Marketing is a new entrant to the list as a B journal. E-Service Journal and Journal of Business Market Management were previously in another category and are now listed under the Marketing field.

 A* Journals
  1. European Journal of Marketing
  2. Industrial Marketing Management
  3. International Journal of Research in Marketing
  4. Journal of Consumer Psychology
  5. Journal of Consumer Research
  6. Journal of Marketing
  7. Journal of Marketing Research
  8. Journal of Retailing
  9. Journal of Service Research
  10. Journal of the Academy of Marketing Science
  11. Marketing Science
 A
  1. Appetite
  2. Australasian Marketing Journal
  3. Food Quality and Preference
  4. Health Promotion International
  5. International Journal of Advertising
  6. International Journal of Bank Marketing
  7. International Journal of Consumer Studies
  8. International Journal of Market Research
  9. International Journal of Public Opinion Research
  10. International Journal of Retail & Distribution Management
  11. International Marketing Review
  12. Journal of Advertising
  13. Journal of Advertising Research
  14. Journal of Brand Management
  15. Journal of Business & Industrial Marketing
  16. Journal of Business Research
  17. Journal of Consumer Affairs
  18. Journal of Consumer Behaviour
  19. Journal of Consumer Marketing
  20. Journal of Hospitality Marketing and Management
  21. Journal of Interactive Marketing
  22. Journal of International Marketing
  23. Journal of Macromarketing
  24. Journal of Marketing Management
  25. Journal of Personal Selling & Sales Management
  26. Journal of Product & Brand Management
  27. Journal of Public Policy and Marketing
  28. Journal of Retailing and Consumer Services
  29. Journal of Service Theory and Practice
  30. Journal of Services Marketing
  31. Journal of Strategic Marketing
  32. Marketing Intelligence & Planning
  33. Marketing Letters
  34. Marketing Theory
  35. Psychology & Marketing
  36. Public Relations Review
  37. Quantitative Marketing and Economics
  38. Asia Pacific Journal of Marketing and Logistics
B
  1. Academy of Marketing Studies Journal
  2. Advances in Consumer Research
  3. AMS Review
  4. Asia Pacific Public Relations Journal
  5. Consumption, Markets and Culture
  6. Corporate Communications
  7. Customer Needs and Solutions
  8. Health Marketing Quarterly
  9. International Journal of Emerging Markets
  10. International Journal of Enterprise Network Management
  11. International Journal of Nonprofit and Voluntary Sector Marketing
  12. International Journal of Quality and Service Sciences
  13. International Journal of Sports Management and Marketing
  14. International Journal of Sports Marketing and Sponsorship
  15. International Journal of Strategic Communication
  16. International Review of Retail, Distribution and Consumer Research
  17. International Review on Public and Nonprofit Marketing
  18. Journal of Business-to-Business Marketing
  19. Journal of Communication Management
  20. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  21. Journal of Current Issues and Research in Advertising
  22. Journal of Fashion Marketing and Management
  23. Journal of Financial Services Marketing
  24. Journal of Food Products Marketing
  25. Journal of Global Fashion Marketing
  26. Journal of Global Marketing
  27. Journal of Global Scholars of Marketing Science
  28. Journal of Historical Research in Marketing
  29. Journal of Interactive Advertising
  30. Journal of International Consumer Marketing
  31. Journal of International Food and Agribusiness Marketing
  32. Journal of Inter-Organizational Relationships
  33. Journal of Islamic Marketing
  34. Journal of Marketing Behaviour
  35. Journal of Marketing Communications
  36. Journal of Marketing Education
  37. Journal of Marketing for Higher Education
  38. Journal of Marketing Theory and Practice
  39. Journal of Nonprofit & Public Sector Marketing
  40. Journal of Political Marketing
  41. Journal of Promotion Management
  42. Journal of Public Affairs
  43. Journal of Public Relations Research
  44. Journal of Relationship Marketing
  45. Journal of Research in Interactive Marketing
  46. Journal of Research in Marketing and Entrepreneurship
  47. Journal of Revenue & Pricing Management
  48. Journal of Social Marketing
  49. Journal of the Association for Consumer Research
  50. PRism
  51. Public Relations Inquiry
  52. Qualitative Market Research: an international journal
  53. Service Business
  54. Service Industries Journal
  55. Services Marketing Quarterly
  56. Social Marketing Quarterly
  57. Spanish Journal of Marketing – ESIC
  58. Sport Marketing Quarterly
  59. Young Consumers
  60. British Food Journal
  61. E-Service Journal
  62. Journal of Business Market Management
  63. Tobacco Control
C
  1. Advances in International Marketing
  2. Advertising & Society Review
  3. Arts and the Market (formerly Arts Marketing)
  4. Asian Journal of Business Research
  5. Asian Journal of Marketing (SING)
  6. Canadian Journal of Marketing Research
  7. Indian Journal of Marketing
  8. International Journal of Electronic Customer Relationship Management
  9. International Journal of Electronic Marketing and Retailing
  10. International Journal of Healthcare Management
  11. International Journal of Internet Marketing and Advertising
  12. International Journal of Pharmaceutical and Healthcare Marketing
  13. International Journal of Sustainable Design
  14. International Journal of Technology Management and Sustainable Development
  15. International Journal of Technology Marketing
  16. International Journal of Trade and Global Markets
  17. Irish Marketing Review
  18. Journal for Advancement of Marketing Education (JAME)
  19. Journal of Advertising Education
  20. Journal of Customer Behavior
  21. Journal of Database Marketing & Customer Strategy Management
  22. Journal of Digital & Social Media Marketing
  23. Journal of Empirical Generalisations in Marketing Science
  24. Journal of Euromarketing
  25. Journal of Food Distribution Research
  26. Journal of Hospitality Application and Research
  27. Journal of International Marketing and Exporting
  28. Journal of International Marketing and Marketing Research
  29. Journal of Marketing & Social Research
  30. Journal of Marketing Analytics
  31. Journal of Medical Marketing
  32. Journal of Public Relations Education
  33. Journal of Research for Consumers
  34. Journal of Selling
  35. Journal of Services Research
  36. Journal of Sponsorship
  37. Journal of Targeting, Measurement and Analysis for Marketing
  38. Marketing Bulletin
  39. Marketing Education Review
  40. Marketing Health Services
  41. Research in Consumer Behavior: a research annual
  42. Review of Marketing Science
  43. Revista Portuguesa de Marketing
  44. The Marketing Review
  45. Communication Research and Practice

5 Jul 2023

What are Halal Products?

Someone recently asked me what 'Halal Products' actually means.

I feel that I am quite qualified to answer this question even though I am not an Islamic scholar. 

The term 'halal' means acceptable based on Islamic values. Halal principles emphasise following Islamic guidelines in hygiene, purity, safety, production, manufacturing, processing, and the serving of food and other products (Ghazali et al., 2022; Mutum and Ghazali, 2014).

Halal products are a form of religion-compliant products. In other words, they are Sharia or Islamic law compliant (Al-hajla et al., 2019). 

Products which are not Halal are Haram and includes food items that are prohibited by religious dietary laws (e.g., alcohol and pork) (Ghazali et al., 2022). However, Halal products are not restricted to food, and it now covers banking and finance, fashion, travel, media, pharmaceuticals, cosmetics and even technology. 

There are various organisations in different countries which are responsible for the official certification of a product as Halal. This includes the Department of Islamic Development Malaysia (Jabatan Kemajuan Islam Malaysia or JAKIM). Halal Certification Organisation (HCO) and Halal Food Authority (HFA) are independent halal certification bodies in the UK. 

In the past, I have expressed my concerns with the marketing practices of numerous Islamic and halal labelled products and companies which have entered the market. Consumers have begun to realise that Islamic-branded products and companies do not necessarily translate into good quality products or business success. The negative stories and other fraud cases related to Islamic and halal labelled products can eventually be detrimental to general trust in these labels (Ghazali & Mutum, 2016). 

REFERENCES:

Ghazali, E., Mutum, D., Waqas, M., Taha, A.Z. and Mohtar, M. (2022). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing, https://doi.org/10.1108/JIMA-05-2022-0129 [ABDC B/ SCOPUS].

Ghazali, E.M. Mutum, D.S., Waqas, M., Nguyen, B. and Ahmad-Tarmizi, N.A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model, International Journal of Hospitality Management, 101, 103109 https://doi.org/10.1016/j.ijhm.2021.103109 [ABDC A*/ SCOPUS/ WOS/ AJG 3].

Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D.  and Ghazali, E. (2019). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. Journal of Global Marketing, 32(4), 288-302. [CABS 1/ ABDC B/ SCOPUS]

Butt, M., de-Run, E., U-Din, A. and Mutum, D., (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing, 9(2), 384-401. [ABDC B/ SCOPUS] Selected by the editorial team as Highly Commended in the 2019 Emerald Literati Awards. 

Ghazali, E. & Mutum, D.S. (2016). Islamic Marketing: Compatibility with Contemporary Themes in Marketing, In: Mutum, D.S., Butt, M.M. and Rashid, M., eds., Advances in Islamic Finance, Marketing, and Management: An Asian Perspective, 217-226, Emerald Group Publishing Limited.

Mutum, D. S. & Ghazali, E. (2014). Case Study 4: Ikea Malaysia and the Halal Food Crisis, In Dilip Mutum et al. (Eds), Marketing Cases from Emerging Markets, 31-33, Springer.


14 Apr 2023

List of Marketing Journals in Web of Science

UPDATED; 18/4/2023


 A number of universities want their academics to publish in journals listed in Web of Science (WOS) under Clarivate. Some of my co-authors want to publish only in these ISI journals. Some Universities still refer to the list as the ISI Journals list. If you are confused here is the history:

The Institute of Scientific Information (ISI) created the Web of Science. ISI was bought over by Thomson Reuters in 1992. The ISI intellectual property was later sold by Thomson to Clarivate Analytics in 2016.

So, I created this list so that I do not have to check WoS every time. 

This is the list (arranged alphabetically) of all marketing journals listed in the Social Sciences Citation Index. I have not included the journals listed in Emerging Sources Citation Index. Let me know if I missed any journal.

  1. ADVANCES IN CONSUMER RESEARCH Q4
  2. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Q2
  3. CONSUMPTION MARKETS & CULTURE Q3
  4. ELECTRONIC MARKETS Q1
  5. EUROPEAN JOURNAL OF MARKETING Q2
  6. INDUSTRIAL MARKETING MANAGEMENT Q1
  7. INTERNATIONAL JOURNAL OF ADVERTISING
  8. INTERNATIONAL JOURNAL OF BANK MARKETING Q2
  9. INTERNATIONAL JOURNAL OF CONSUMER STUDIES Q2
  10. INTERNATIONAL JOURNAL OF MARKET RESEARCH Q3
  11. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Q1
  12. INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP Q2
  13. INTERNATIONAL MARKETING REVIEW Q2
  14. JOURNAL OF ADVERTISING Q1
  15. JOURNAL OF ADVERTISING RESEARCH Q2
  16. JOURNAL OF BRAND MANAGEMENT Q2
  17. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Q2
  18. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING Q3
  19. JOURNAL OF CONSUMER RESEARCH Q1
  20. JOURNAL OF CONSUMER PSYCHOLOGY Q2
  21. JOURNAL OF DESTINATION MARKETING & MANAGEMENT Q1
  22. JOURNAL OF FASHION MARKETING AND MANAGEMENT Q2
  23. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE Q3
  24. JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT Q1
  25. JOURNAL OF INTERACTIVE MARKETING Q1
  26. JOURNAL OF INTERNATIONAL MARKETING Q1
  27. JOURNAL OF MARKETING Q1
  28. JOURNAL OF MARKETING FOR HIGHER EDUCATION Q1
  29. JOURNAL OF MARKETING MANAGEMENT Q2
  30. JOURNAL OF MARKETING RESEARCH Q1
  31. JOURNAL OF PRODUCT AND BRAND MANAGEMENT Q2
  32. JOURNAL OF PUBLIC POLICY & MARKETING Q2
  33. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING Q1
  34. JOURNAL OF RETAILING Q1
  35. JOURNAL OF SERVICES MARKETING Q2
  36. JOURNAL OF SOCIAL MARKETING Q3
  37. JOURNAL OF STRATEGIC MARKETING Q2
  38. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Q1
  39. JOURNAL OF TRAVEL & TOURISM MARKETING Q1
  40. JOURNAL OF VACATION MARKETING Q2
  41. MARKETING INTELLIGENCE & PLANNING Q2
  42. MARKETING LETTERS Q2
  43. MARKETING SCIENCE Q2
  44. MARKETING THEORY Q2
  45. PSYCHOLOGY & MARKETING
  46. RETAIL AND MARKETING REVIEW Q4
  47. QME-QUANTITATIVE MARKETING AND ECONOMICS
  48. SPORT MARKETING QUARTERLY


23 Oct 2022

What is green purchase behavior?

According to Mostafa (2007), green purchasing behavior is the purchase of products that are recyclable or not harmful to the environment.

While Dagher and Itani (2012) suggest that green purchasing is an effort by consumers to protect the environment while also believing that they will receive other direct benefits.

 In our 2021 paper published in the Journal of consumer behaviour, we showed that the relationship between proenvironmental self-identity (PESI) and green purchasing behavior (GPB) is mediated by emotional, epistemic, social, and health values. 

 Reference: 

28 Aug 2021

Quantitative vs qualitative methods

A popular question I get from many students related to research methodology is whether quantitative methods are better than qualitative ones. This is an ongoing debate and there seems to be a lot of confusion. Here is my opinion. 

First of all, we must understand that the philosophies behind the two approaches are quite different. It is essential to understand the ontological (i.e. the study of being or existence) and epistemological (i.e. study of the way knowledge is obtained) orientation within one’s personal paradigm. That should be the first step.

Most quantitative research follows a Positivist paradigm, where the data collected is believed to be the true measure of reality or representative of the population and aims to produce findings that are generalisable. This contrasts with interpretivism, which mostly applies to the isolated incidents.

According to the hypothetico-deductive methodology, scientific inquiry proceeds by formulating a hypothesis in a form that could be falsified by a test on observable data. However, if you got the hypothesis wrong in the first place, the results will be wrong as well. In other words, "Rubbish in, rubbish out".

In my own field, Marketing, my observation is that currently, the positivist paradigm seems to dominate with most papers published in the top marketing journals following a quantitative methodology. Taking a closer look, research on more traditional issues in consumer behaviour, such as purchase decision making, persuasion, regret and affect, are positivist. While on the other hand, several modern consumer research often uses interpretivist methods that focus on particular consumption experiences and angles of consumer behaviour - sometimes giving totally new insights which might not be possible using a quantitative approach.

As many studies have indicated, the claims of universalism and generalizability used by Positivists can be criticised. For example, no two people are the same - even twins are different in many ways. It can be argued that rich insights into this complex world are lost if such complexity is reduced to a series of law-like generalisations. Sometimes when we do so, we miss the big picture.

In other words, using a quantitative approach is just one way of looking at a problem and may not always give accurate results. In my personal opinion, qualitative methods are not superior to quantitative approaches and vice versa. They may be actually complementary and it is the reason that mixed methods are increasingly becoming popular. 


Note: This is the slightly modified version of my answer which was first posted on Quora. 

26 Jun 2021

CABS Academic Journal Guide 2021

 The CABS Academic Journal Guide 2021 has just come out.


So what is different? Are there any changes from the AJG 2018?

The answer is "No! Not much". 

All the 4*, 4, 3 and 2 ranked journals are the same, unlike the last revision. The only changes in this new list are some journals that have entered the list as 1 ranked journals.


The new journals are:

Asia Pacific Journal of Marketing and Logistics

International Journal of Technology Marketing

Journal of Current Issues and Research in Advertising

Journal of Global Fashion Marketing

Journal of Interactive Advertising

Journal of Marketing Analytics and

Recherche et Applications en Marketing


Here is the "New" list:

4* Journals

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Marketing Science

4 Journals

International Journal of Research in Marketing

Journal of Retailing

3 Journals

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Marketing Science

International Journal of Research in Marketing

Journal of Retailing

European Journal of Marketing

Industrial Marketing Management

International Marketing Review

Journal of Advertising

Journal of Advertising Research

Journal of Interactive Marketing

Journal of International Marketing

Journal of Public Policy and Marketing

Marketing Letters

Marketing Theory

Psychology and Marketing

Quantitative Marketing and Economics

2 Journals

Academy of Marketing Science Review

Advances in Consumer Research

Consumption Markets and Culture

Electronic Markets

International Journal of Advertising

International Journal of Consumer Studies

International Journal of Market Research

International Journal of Retail and Distribution Management

Journal of Brand Management

Journal of Business and Industrial Marketing

Journal of Business-to-Business Marketing

Journal of Consumer Affairs

Journal of Consumer Behaviour

Journal of Macromarketing

Journal of Marketing Management

Journal of Marketing Theory and Practice

Journal of Personal Selling and Sales Management

Journal of Retailing and Consumer Services

Journal of Services Marketing

Journal of Strategic Marketing

Qualitative Market Research

1 Journals

Advances in International Marketing

Asia Pacific Journal of Marketing and Logistics

Australasian Marketing Journal

Corporate Communications

Corporate Reputation Review

Health Marketing Quarterly

International Journal of Bank Marketing

International Journal of Internet Marketing and Advertising

International Journal of Non-Profit and Voluntary Sector Marketing

International Journal of Technology Marketing

International Review of Retail, Distribution and Consumer Research

International Review on Public and Non-Profit Marketing

Journal of Communication Management

Journal of Consumer Marketing

Journal of Current Issues and Research in Advertising

Journal of Fashion Marketing and Management

Journal of Financial Services Marketing

Journal of Global Fashion Marketing

Journal of Global Marketing

Journal of Interactive Advertising

Journal of Marketing Analytics

Journal of Marketing Channels

Journal of Marketing Communications

Journal of Marketing for Higher Education

Journal of Non-Profit and Public Sector Marketing

Journal of Product and Brand Management

Journal of Relationship Marketing

Journal of Research in Interactive Marketing

Journal of Social Marketing

Marketing Intelligence and Planning

Recherche et Applications en Marketing

Review of Marketing Science

Services Marketing Quarterly

Social Marketing Quarterly

Young Consumers


Access the whole list here https://charteredabs.org/academic-journal-guide-2021-view/

Events in January 2024

The first event of this year was an online seminar for staff and PG students at Sher-e-Kashmir University of Agricultural Sciences and Techn...