17 Apr 2024

Latest edited book published - Marketing Case Studies in Emerging Markets

I am really happy to announce the publication of our latest edited book titled "Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices". The book is published by Springer and co-edited with Soo Yeong Ewe, Ezlika M. Ghazali and Racheal Louis Vincent.

The book has 18 cases from different countries and industries. 

Here are the main highlights of the book:

  • Discusses real-world examples of companies that have faced unique issues in emerging markets.
  • Helps in analyzing the strategies and tactics used by companies in these markets.
  • Offers a multi-industry perspective on best-practices helpful for strategy formation.

You can access the book via this link: https://doi.org/10.1007/978-3-031-51689-4

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