1 Jan 2019

Year end review post

As the year 2018 draws to a close, I thought I should do a year end review.

This has been a fantastic year:

Two consultancies successfully completed.

Joined the editorial team of International Journal of Islamic and Middle Eastern Finance and Management, as an Associate Editor.

One book review published:

Dilip S. Mutum and Bang Nguyen (2018). Book review: The future of Indian universities: comparative and international perspectives, Journal of Marketing for Higher Education, 28(1), 153-154.

One edited book accepted for publication by Springer and coming out early 2019. This would be my 4th edited book:

Management of Shari’ah Compliant Businesses - Case Studies on Creation of Sustainable Value.

Six journal papers published:
  1. Ezlika Ghazali, Dilip Mutum and Mei Yuen Woon (2018). Exploring Player Behavior and Motivations to Continue Playing Pokémon GOInformation Technology & People.
  2. Butt, M.M., Yingchen, Y., Mohd-Any, A.A., Mutum, D.S., Ting, H. and Khong, K. W. (2018). Antecedents of consumer-based electronic retail brand equity: an integrated model, Asian Academy of Management Journal, 23(2),  69–99. 
  3. Ezlika M. Ghazali, Dilip S. Mutum and Nanang Ariswibowo (2018). Impact of Religious Values and Habit on an Extended Green Purchase Behaviour Model, International Journal of Consumer Studies, 42 (6), 639-654. 
  4. Ezlika Ghazali, Dilip S. Mutum, Chong Jiu Hui and Bang Nguyen (2018). Do Consumers Want Mobile Commerce? A Closer Look at M-Shopping and Technology Adoption in Malaysia Asia Pacific Journal of Marketing and Logistics,  30(4), 1064-1086.  
  5. Butt, M.; de-Run, E.; U-Din, A.; Mutum, D., (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing  9(2), 384-401. 
  6. Mutum, D.S., Ghazali, E.M., Mohd-Any, A.A. and Nguyen, B. (2018). Avoidance of sponsored posts on consumer-generated content: a study of personal blogs, The Bottom Line, 31(1), 76-94.
And finally two journal papers accepted for publication:

Ezlika Ghazali, Dilip Mutum and Mei Yuen Woon (2019, forthcoming). Multiple Sequential Mediation in an Extended Uses and Gratifications Model of Augmented Reality Game Pokémon Go, Internet Research.

Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D.  and Ghazali, E. (2019, forthcoming). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. Journal of Global Marketing.

Wishing all visitors to my blog a very Happy, Prosperous and Healthy New Year, 2019.

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