Here is a video I made some time back. A review of the must read book - The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.
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Our latest book published - Consumers, Society and Marketing: A Sustainability Perspective
I am delighted to announce the publication of our latest book, 'Consumers, Society and Marketing: A Sustainability Perspective'. Th...
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