26 Feb 2013

From SWOT to TOWS


Michael Watkins writes in the HBR blog that we should focus on threats and opportunities first and then strengths and weaknesses next.

Read his post here: From SWOT to TOWS: Answering a Reader's Strategy Question

Also read: The TOWS Matrix --- A Tool for Situational Analysis by Heinz Weihrich, Professor of Management, University of San Francisco.
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