Do to others what you want them to do to you

30 Jan 2019

Special issue call for papers from The Bottom Line

Calling for papers now on "Information, innovation and sustainability: The missing link?"

This is a special issue call for papers from The Bottom Line. The journal is indexed on Scopus.


Submissions can be conceptual or empirical (quantitative or qualitative) in nature. The main criterion for publication is that the submission has original value. Possible topics include, but are not limited to:

  • Link between innovation and sustainable consumption.
  • Environmental and sustainable claims in advertising.
  • Role of marketing communications in sustainable marketing.
  • Role of marketing communications in affecting innovation.
  • Emerging trends in sustainable marketing.
  • Challenges facing companies with regards to sustainable marketing.
  • How sustainable plans results innovation?
  • Using information in inspiring people to adopt specific sustainable behaviors.
  • Models of sustainable management

Some important dates:

Deadline: 30 January 2019  Now extended to 31st March 2019

Reviews returned: 1st June 2019
Revised papers submitted: 1st September 2019
Final papers due: 1st December 2019
Expected publication of special issue: Early 2020

For more information visit the link below:

First publication of 2019: Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets

Just found out that one of my papers, titled "Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets"  has been published online by the Journal of Global Marketing.

The authors of the paper were: Ali Homaid Al-hajla, Bang Nguyen, T C Melewar, Chanaka Jayawardhena, Ezlika Ghazali & Dilip S. Mutum .

This study examines the relationships between religious beliefs, brand personality, and new religion-compliant product adoption (NRCPA) in Islamic markets. Findings confirm that religious consumers tend to behave in accordance with a society or group that follows the same beliefs, and that these consumers’ behavior and lifestyle are influenced by similar religious groups and social relationships. In addition, the more religious the consumer, the more likely they will adopt or favour/disfavour a new product in accordance with his/her religious beliefs. Finally, the three constructs–relative advantages, compatibility and complexity–are found to partially mediate the influential relationship between religious beliefs and new religion-compliant product adoption. International firms that target Muslim markets, with an aim to profit and fit in these markets, must take into account the Islamic values, standards and guidelines.

Keywords: Religious beliefs, brand personality, new religion-compliant product adoption, Islamic branding, Muslim market

There are 50 free online copies of their article. Use the link below to view and download the paper:

1 Jan 2019

Year end review post

As the year 2018 draws to a close, I thought I should do a year end review.

This has been a fantastic year:

Two consultancies successfully completed.

Joined the editorial team of International Journal of Islamic and Middle Eastern Finance and Management, as an Associate Editor.

One book review published:

Dilip S. Mutum and Bang Nguyen (2018). Book review: The future of Indian universities: comparative and international perspectives, Journal of Marketing for Higher Education, 28(1), 153-154.

One edited book accepted for publication by Springer and coming out early 2019. This would be my 4th edited book:

Management of Shari’ah Compliant Businesses - Case Studies on Creation of Sustainable Value.

Six journal papers published:
  1. Ezlika Ghazali, Dilip Mutum and Mei Yuen Woon (2018). Exploring Player Behavior and Motivations to Continue Playing Pokémon GOInformation Technology & People.
  2. Butt, M.M., Yingchen, Y., Mohd-Any, A.A., Mutum, D.S., Ting, H. and Khong, K. W. (2018). Antecedents of consumer-based electronic retail brand equity: an integrated model, Asian Academy of Management Journal, 23(2),  69–99. 
  3. Ezlika M. Ghazali, Dilip S. Mutum and Nanang Ariswibowo (2018). Impact of Religious Values and Habit on an Extended Green Purchase Behaviour Model, International Journal of Consumer Studies, 42 (6), 639-654. 
  4. Ezlika Ghazali, Dilip S. Mutum, Chong Jiu Hui and Bang Nguyen (2018). Do Consumers Want Mobile Commerce? A Closer Look at M-Shopping and Technology Adoption in Malaysia Asia Pacific Journal of Marketing and Logistics,  30(4), 1064-1086.  
  5. Butt, M.; de-Run, E.; U-Din, A.; Mutum, D., (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing  9(2), 384-401. 
  6. Mutum, D.S., Ghazali, E.M., Mohd-Any, A.A. and Nguyen, B. (2018). Avoidance of sponsored posts on consumer-generated content: a study of personal blogs, The Bottom Line, 31(1), 76-94.
And finally two journal papers accepted for publication:

Ezlika Ghazali, Dilip Mutum and Mei Yuen Woon (2019, forthcoming). Multiple Sequential Mediation in an Extended Uses and Gratifications Model of Augmented Reality Game Pokémon Go, Internet Research.

Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D.  and Ghazali, E. (2019, forthcoming). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. Journal of Global Marketing.

Wishing all visitors to my blog a very Happy, Prosperous and Healthy New Year, 2019.

24 May 2018

Vlog about the book The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers

Here is a video I made some time back. A review of the must read book -  The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.

23 Apr 2018

Call for paper - Special issue of Journal of Service Theory and Practice

Helping to spread the word for my old friend Dr. Sanjit Roy who is guest editing a special issue of Journal of Service Theory and Practice, Emerald Group Publishing (ABDC A). He is co-editing the journal with Dr Harjit Sekhon (Coventry University) and Dr Bang Nguyen (Associate Professor of Marketing).

The theme of the special issue is “Service Research in Emerging Markets: Business as Usual?”

Click the link below for more information:

21 Mar 2018

Of Abandoned Staff Quarters in Public Universities

Passed by new construction work inside the campus of a local University, which will remain un-named for specific reasons.

And after a while, also passed by some old residential houses meant for staff that lay abandoned. Apparently so many of them are uninhabitable and some have been overtaken by mother nature and are now homes for rare flora and fauna. While the number of staff queuing up for houses is in hundreds and growing.

I guess the problem is not building enough but rather the lack of maintenance. Or maybe it is cheaper to tear down these decade old houses and build new ones on the same place rather than repairing them.

I simply have no idea.

19 Mar 2018

Updated ABS Marketing Journals List 2018

The much awaited Chartered Association of Business Schools’ Academic Journal Guide 2018 is finally out.

I have to say that I am really disappointed. The list is practically the same. The major change seems to be the Journal of the Academy of Marketing Science, which has moved up from 4 to 4* and four journals which have entered the list under the 1 journals, namely, Journal of Communication Management, Journal of Research in Interactive Marketing, Journal of Social Marketing and Young Consumers.

Here is the updated list of Marketing journals:

Journal of Consumer Psychology
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Marketing Science

International Journal of Research in Marketing
Journal of Retailing

European Journal of Marketing
Industrial Marketing Management
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Interactive Marketing (formerly JDM)
Journal of International Marketing
Journal of Public Policy and Marketing
Marketing Letters
Marketing Theory
Psychology and Marketing
Quantitative Marketing and Economics

Academy of Marketing Science Review
Advances in Consumer Research
Consumption, Markets and Culture
Electronic Markets
International Journal of Advertising
International Journal of Consumer Studies
International Journal of Market Research
International Journal of Retail and Distribution Management
Journal of Brand Management
Journal of Business and Industrial Marketing
Journal of Business-to-Business Marketing
Journal of Consumer Affairs
Journal of Consumer Behavior
Journal of Macromarketing
Journal of Marketing Management
Journal of Marketing Theory and Practice
Journal of Personal Selling and Sales Management
Journal of Retailing and Consumer Services
Journal of Services Marketing
Journal of Strategic Marketing
Qualitative Market Research: An International Journal

Advances in International Marketing
Australasian Marketing Journal
Corporate Communications: An International Journal
Corporate Reputation Review
Health Marketing Quarterly
International Journal of Bank Marketing
International Journal of Internet Marketing and Advertising
International Journal of Nonprofit and Voluntary Sector Marketing
International Review of Public and Non-profit marketing
International Review of Retail, Distribution and Consumer Research
Journal of Communication Management
Journal of Consumer Marketing
Journal of Customer Behavior
Journal of Fashion Marketing and Management
Journal of Financial Services Marketing
Journal of Global Marketing
Journal of marketing channels
Journal of Marketing Communications
Journal of Marketing for Higher Education
Journal of Non-Profit and Public Sector Marketing
Journal of Product and Brand Management
Journal of Relationship Marketing
Journal of Research in Interactive Marketing
Journal of Social Marketing
Marketing Intelligence and Planning
Review of Marketing Science
Services Marketing Quarterly
Social Marketing Quarterly
Young Consumers.

Academic Journal Guide 2018