Do to others what you want them to do to you

9 Sep 2015

Call for contributions for book on Islamic finance, marketing and management from an Asian Perspective

We invite all colleagues to submit chapters for a book titled 'Advances in Islamic Finance, Marketing and Management: An Asian Perspective' co-edited by Dilip Mutum, Muhammad Mohsin Butt and Mamunur Rashid. The book will be published by Emerald.

Important Dates:

Expression of interest – a 500-word proposal – September 30, 2015
Decision on the proposal – October 10, 2015
First draft of the paper – February 10, 2016
Submission after preliminary editing/correction/proofreading – March 10, 2016
Review by Emerald – May 10, 2016
Final submission after secondary editing/correction/proofreading – June 10, 2016

Please email your proposal to on or before September 30, 2015.

14 Jul 2015

Call for marketing case studies

There is a call for case studies for an edited book entitled STRATEGIC MARKETING CASES IN EMERGING ECONOMIES co-edited by Atanu Adhikari (Indian Institute of Kozhikode) & Sanjit Roy (The University of Western Australia), which will be published by Springer.

Important dates:
  • Submission of expression of interest through case interest form: 15th August 2015.
  • Decision on the case interest form to be announced: 30th August 2015.
  • Submission of complete case and teaching note: 15th December 2015.
  • Communication of reviewers’ comments to the authors: 30th January 2016.
  • Submission of final version of the case and the teaching note: 27th February 2016.
  • Communication of decision on acceptance of the case: 30th March 2016.

For submission of case related documents and for any clarification, please contact either:
Dr. Atanu Adhikari
Associate Professor - Marketing
Indian Institute of Management Kozhikode
Dr. Sanjit Roy
Assistant Professor, Marketing
University of Western Australia

10 May 2015

The vinyl strikes back

Recently, I was in a second hand shop at a nearby mall here in Malaysia and it looked like they were doing great business in used records. They were playing some really great songs and I do not know whether it was due to their music system or the acoustics in the shop, but some of the songs sounded really good even with the hisses and other extra noises. In fact, I would have to agree with the description "warm" used by many record aficionados.

In case you were not aware, vinyl records are back in fashion. As someone who grew up with cassettes and then CDs, I was never really exposed to this music format. Even when I read about rise in sales a couple of years back, I dismissed it as a short fad that would go away soon. I have to admit that I was wrong, and it is the Generation Y or Millennials, who are behind this phenomenon. According to a recent Guardian article, "Vinyl sales accounted for £20m in 2014".

Along with the growing demand, sales and prices of old record players are also growing on auction sites including eBay and I was regretting not grabbing one of those record players on sale at various car boot sales while I was in the UK - many of them going at ridiculous prices.

It is not surprising that manufacturers of record players are ramping up their production and also coming out with new models to cater to this new demand. This includes companies like the 130 years old Thorens who recently came out with a budget turntable. In fact, Czech turntable company SEV Litovel was reported to have sold an amazing 96000 units in 2014.

It really interesting to see the growth of analogue tech in this digital era and wonder where this is going. This phenomenon is definitely not a fad.Looking at it from an ethical consumption perspective, as it involves recycling of records which would have ended up on landfills, it can be seen as something positive.

What do you think? Would love to hear your views.

2 Mar 2015

UK Universities with Malaysian campuses

There are now a total of five UK Universities with campuses in Malaysia. Three are located in Iskandar, Malaysia EduCity, Johor Bahru - the new Malaysian education hub. This indicates the importance of the Malaysian higher education market. These universities not only cater to Malaysian students but students from China, the Indian sub-continent, middle east and African countries.

The five Universities are:

1. The University of Nottingham Malaysia Campus
They have a 101-acre site in Semenyih, 30 KM south of KL and The Kuala Lumpur Teaching Centre (KLTC) located within the Chulan Tower in KL. One of the oldest in Malaysia with first students in September 2000.

2. Heriot-Watt University Malaysia
Recently opened their £35m 4.8 acres campus in Putrajaya in September 2014.

3. University of Reading Malaysia
15-acre campus at Iskandar Malaysia EduCity and the City Campus in Johor Bahru,

4. The University of Southampton Malaysia Campus
Located in Iskandar, Malaysia EduCity, Johor Bahru.

5. Newcastle University Medicine Malaysia (NUMed Malaysia)
Also located in Iskandar, Malaysia EduCity, Johor Bahru.

25 Feb 2015

Updated ABS ranking of Marketing journals 2015

Updated: 4/3/2015

The latest Association of Business Schools (ABS) list of journals 2015 is finally out (called as the EAJG Journal Guide). There was a bit of drama as the server hosting the guide was attacked and the guide went down for a while.

After all the initial hiccups, the guide is finally up. However, unlike the previous  version, you now have to register in order to access the guide and you cannot download it either.
There are a few changes in the rankings. Also the format seems to have changed. They now have 5 categories as opposed to 4 in the past. There is now a 4* category on the top followed by 4, 3, 2 and 1 ranked journals. The star is missing from the rest.

Overall, I would say that this list is a big improvement from the last. It now covers areas of marketing previously ignored including health, sports, social and HE marketing. I was hoping that European Advances in Consumer Research would be included in the list (at least 1) but I guess the editors did think so. However, Advances in Consumer Research (which is the proceedings of the North American Association for Consumer Research (ACR) conference). Anyway, here is the list:

4* Journals

Journal of Consumer Psychology
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Marketing Science

The Journal of Retailing has lost it's spot in the top rank and has been replaced by the Journal of Consumer Psychology which was not even in the old list (ABS ranking of Marketing Journals, Version 4 - Updated 2010).

4 Journals

Only 3 journals in this list. As mentioned above, the Journal of Retailing seems to have been relegated while two journals previously ranked 3* are now in this list.

International Journal of Research in Marketing (official Journal of the European Marketing Academy)
Journal of Retailing
Journal of the Academy of Marketing Science

3 Journals

Few new journals in this list. One notable change is that the Journal of Marketing Management has now gone down in the rankings and is no longer in this list. Three journals previously ranked 2*, have been upgraded to 3, viz., the Journal of Interactive Marketing, Marketing Theory and Quantitative Marketing and Economics.

European Journal of Marketing
Industrial Marketing Management
International Marketing Review
Journal of Advertising (official journal of the American Academy of Advertising)
Journal of Advertising Research
Journal of Interactive Marketing (formerly JDM)
Journal of International Marketing
Journal of Public Policy and Marketing
Marketing Letters
Marketing Theory
Psychology and Marketing
Quantitative Marketing and Economics

2 Journals

Several journals which were previously ranked 1* has now been upgraded to 2. I am delighted as this includes two journals in which I have recently published papers, viz., the Journal of Retailing and Consumer Services and Qualitative Market Research: An International Journal.

A surprising change was that of the Journal of Marketing Management which was previously 3* has been downgraded.

Also quite surprised that the Journal of Marketing Communications which used to be a 2* journal has been downgraded to 1.

The Journal of Consumer Affairs is a new addition to the guide and goes straight into the list of 2 ranked journals.

Academy of Marketing Science Review
Advances in Consumer Research
Consumption, Markets and Culture
Electronic Markets (previously 1*)
International Journal of Advertising
International Journal of Consumer Studies (previously 1*)
International Journal of Market Research
International Journal of Retail and Distribution Management (previously 1*)
Journal of Brand Management (previously 1*)
Journal of Business and Industrial Marketing
Journal of Business-to-Business Marketing
Journal of Consumer Affairs *New
Journal of Consumer Behavior
Journal of Macromarketing
Journal of Marketing Management (previously 3*)
Journal of Marketing Theory and Practise
Journal of Personal Selling and Sales Management
Journal of Retailing and Consumer Services (previously 1*)
Journal of Services Marketing
Journal of Strategic Marketing
Qualitative Market Research: An International Journal  (previously 1*)

1 Journals

Several new journals added to the guide under this rank (marked by *)

Advances in International Marketing*
Australasian Marketing Journal
Corporate Communications: An International Journal
Corporate reputation Review
Health Marketing Quarterly*
International Journal of Bank Marketing
International Journal of Internet Marketing and Advertising*
International Journal of Nonprofit and Voluntary Sector Marketing
International Review of Public and Non-Profit Marketing*
International Review of Retail, Distribution and Consumer Research
Journal of Consumer Marketing
Journal of Customer Behavior
Journal of Fashion Marketing and Management *
Journal of Financial Services Marketing
Journal of Global Marketing*
Journal of Marketing Channels*
Journal of Marketing Communications (was previously 2* ranked journal)
Journal of Marketing  for Higher Education*
Journal of Non-Profit and Public Sector Marketing*
Journal of Product and Brand Management
Journal of Relationship Marketing*
Marketing Intelligence and Planning
Review of Marketing Science*
Science Marketing Quarterly*
Social Marketing Quarterly*

EAJG Journal Guide

20 Feb 2015

Chapter in book Ethical and Social Marketing in Asia

I am delighted to learn that the book 'Ethical and Social Marketing in Asia' Edited by Bang Nguyen and Chris Rowley has been published.

My co-authors are Dr. Ezlika Ghazali (University of Malaya) and Dr. Anvita Kumar (Coventry University). Our chapter is  'Chapter 8: Social marketing: India, Pakistan and Bangladesh'. The book is published by Elsevier.

Given below are the learning objectives of the chapter:

1. understand the importance of social marketing and comprehend the challenges and barriers to social marketing campaigns in India, Pakistan and Bangladesh;
2. demonstrate how to organise and manage social marketing in different parts of this region; and
3. appreciate the application of the concepts of social marketing and marketing mix in a case study.

5 Nov 2014

Top 10 countries in the World

Was going through some lists and there were some interesting findings. highlighted in Pink are countries which occur on all four lists.

A. Top 10 highest on the 2014 Global Gender Gap Index

  1. Iceland
  2. Finland
  3. Norway
  4. Sweden
  5. Denmark
  6. Nicaragua
  7. Rwanda
  8. Ireland
  9. Philippines
  10. Belgium

B. Top 10 Happiest Countries according to the 2013 World Happiness Report 

  1. Denmark
  2. Norway
  3. Switzerland
  4. The Netherlands
  5. Sweden
  6. Canada
  7. Finland
  8. Austria
  9. Iceland
  10. Australia

C. Top 10 Best countries for doing business Forbes 2013
  1. Ireland
  2. New Zealand
  3. Hong Kong
  4. Denmark
  5. Sweden
  6. Finland
  7. Singapore
  8. Canada
  9. Norway
  10. The Netherlands
A number of countries occur in at least 2 of the lists. However, the 4 Scandinavian countries: namely, Finland, Norway, Sweden and Denmark, occur in all three lists. This means that these 4 countries are the richest, happiest and most equal societies in the World. It is also no wonder that Iceland with its strong Scandinavian heritage, is also included in two of the lists. So if we are looking for a good societal model to follow, maybe we should study the societies in these four countries.

Any thoughts?