Do to others what you want them to do to you

5 Nov 2014

Top 10 countries in the World

Was going through some lists and there were some interesting findings. highlighted in Pink are countries which occur on all four lists.


A. Top 10 highest on the 2014 Global Gender Gap Index

  1. Iceland
  2. Finland
  3. Norway
  4. Sweden
  5. Denmark
  6. Nicaragua
  7. Rwanda
  8. Ireland
  9. Philippines
  10. Belgium

B. Top 10 Happiest Countries according to the 2013 World Happiness Report 

  1. Denmark
  2. Norway
  3. Switzerland
  4. The Netherlands
  5. Sweden
  6. Canada
  7. Finland
  8. Austria
  9. Iceland
  10. Australia

C. Top 10 Best countries for doing business Forbes 2013
  1. Ireland
  2. New Zealand
  3. Hong Kong
  4. Denmark
  5. Sweden
  6. Finland
  7. Singapore
  8. Canada
  9. Norway
  10. The Netherlands
A number of countries occur in at least 2 of the lists. However, the 4 Scandinavian countries: namely, Finland, Norway, Sweden and Denmark, occur in all three lists. This means that these 4 countries are the richest, happiest and most equal societies in the World. It is also no wonder that Iceland with its strong Scandinavian heritage, is also included in two of the lists. So if we are looking for a good societal model to follow, maybe we should study the societies in these four countries.

Any thoughts?

17 Oct 2014

New University New Job

After working for nearly four years as a lecturer with the Department of Marketing and Advertising, Coventry Business School, Coventry University, I have moved several thousand miles away to warm and sunny Malaysia to join the Nottingham University Business School, The University of Nottingham Malaysia Campus. 

I had offers from a few other private educational institutions here but finally decided on Nottingham based on their competitive compensation package and of course their reputation as one of the leading Universities in the World. 

I started in my new role as Senior University Teaching Fellow at the business school in the first week of September and will start teaching from next semester (in February 2015).


22 Sep 2014

Article on online loyalty published

One of my papers has finally been published in the Journal of Retailing and Consumer Services (ABS 1* / ABDC A). With co-authors Ezlika Mohd Ghazalib, Bang Nguyen and David Arnott, the paper titled 'Online loyalty and its interaction with switching barriers', expands on Oliver׳s 4 stage loyalty model to include online switching.

The abstract is given below:

The results of empirical research on online retail switching tendencies is quite mixed and only a few have specifically examined the presence, frequency or impact of switching barriers and switching inducements in the context of online services. Empirical evidence shows that there is “stickiness to certain sites” experienced by online customers and that they do less comparative shopping than might be expected. This paper conceptualises online switching behaviour as the interaction of barriers and inducements (both real and perceived) using Oliver׳s four-stage loyalty model. It also highlights the need to re-examine the concept of online loyalty and its interaction with switching barriers and inducements in the online context.

To access the article for free (until November 9, 2014), click the link below:

Mutum, D. S., Ghazali, E.M., Ngyun, B. and Arnott, D. (2014). Online loyalty and its interaction with switching barriers, Journal of Retailing and Consumer Services, 21(6), 942-949.

30 Aug 2014

Inviting Contributors to a Services Marketing Case Study Book

Following the success of our book on 'Marketing Cases from Emerging Markets', edited by Mutum, D.; Roy, S. K. & Kipnis, E., Springer has commissioned Dr. Sanjit Roy, Dr. Bang Nguyen, and I to edit a book entitled 'Services Marketing Cases in Emerging Markets'.

The book is a comprehensive collection of case studies by seminal authors that provides key reviews and analyses on the leading thinking in services marketing across Asia. We believe you would be an excellent contributor and would like to kindly invite you to contribute a chapter on a topic of your choice (please see list in the attachment). If you are able to accept, the deadline for final submission is 15 May 2015.

Please do not hesitate to contact me> should you require further information.

Our timelines are as follows:
Expression of Interest with description of case (1 page or less): 15 October 2014
Full Case Submission: 15 May 2015

20 Aug 2014

Introduction to SEM using AMOS 20.0 - Workshop at University of Malaya

Just helping to create some buzz for a workshop on structural equation modelling(SEM) using AMOS 20.0. The workshop is run by Dr. Mohd Awang Idris, a Senior Lecturer in Work Psychology, Department of Anthropology and Sociology, University of Malaya and is organised by CCISUM (Communication and Cultural Innovation and Support, University of Malaya). This is part of their series of Super Sessions.

More information about the workshop:

Date: 21-22, August 2014
Time: 9:00 - 5:00pm
Venue: Computer Lab, Faculty of Science, University Malaya

Click the link below for more information:

AMOS workshop


13 Jul 2014

Paper presented at Academy of Marketing Conference 2014

Attended the Academy of marketing conference 2014 which was hosted by the University of Bournemouth. The venue was the Bournemouth Highcliffe Marriott - with lovely views of the coast.



I had a minor hiccup during registration- I will not go into the details but really happy that the organisers were extremely helpful.

I had two papers this time - one titled 'Consumer Perceptions of Corporate Social Responsibility: Study of An Oil and Gas Company in Nigeria', which I co-authored with Ikechukwu Obialor (my ex student) and Ezlika Ghazali. I presented this paper on the 9th and had some great feedback and comments. Thinking of taking this paper further and proceed to submit to a journal and maybe expanding the research with a funding application.

Here is the abstract:
"This paper presents the results of an exploratory study into the the perceptions and feelings of consumers towards the corporate social responsibility (CSR) efforts of an American oil and gas MNC in the Niger Delta of Nigeria. It examines the concerns and some of the links between ethics and CSR. Some managerial implications and recommendations for further study are presented."
The second paper was presented by my colleague, Hsiao‐Pei Yang (Sophie) and the paper was titled The Impact of Internal Information on EWOM in Online Forums for University Selection: A Study of Taiwanese Students. She presented this paper on the 10th. I was unable to attend the session as I had to leave early.

Here is the abstract of this paper:
"This study compares two student groups to examine the impact of internal information on the use of electronic word‐of‐mouth (eWOM) from online forums.
The data of this study reported findings from 34 in‐depth interviews and reveals how potential students, as opinion seekers and receivers of eWOM, use online forums to reduce perceived risks in university selection. The findings compared the similarities and differences between the use of eWOM of two student groups, suggesting that due to the limited internal information and higher perceived risks associated with studying overseas, participants who are international students value reviewers' expertise more and rely more on eWOM from online forums than their counterparts who are home‐based students. Participants from both groups evaluate reviewers' comments on courses by filtering overly positive or negative reviews and examining valence and volume of eWOM for judging teaching quality of preferred universities." 
Only found out later that they were giving away electronic versions of the proceedings in smart drives on the 10th. I wish they have it up on a site like the ACR conferences.

Anyway, one of the highlights of the conference was the "Meeting the editors" session. Learnt a few new things on getting papers accepted and I do need to get some papers out in high raking journals.

Also met some old friends which I have not seen for years and also made a few new friends as well.

This was my 4th AM conference and it definitely was the best so far.

2 Jul 2014

Quantitative Mehods: Which statistical test to use?

I wrote this post in another blog a couple of years ago and thought I should share this here as well:

If you are going to statistically analyse your data, knowing the right statistical test is absolutely essential. However, even if you have taken a couple of statistical courses, it is often difficult to decide which ones are the most relevant or correct tests.

If you are in that position you might find these links useful:

Don't be surprised if your data can be analysed in many different ways depending on your objectives and hypotheses.