Here is a video I made some time back. A review of the must read book - The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.
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Latest edited book published - Marketing Case Studies in Emerging Markets
I am really happy to announce the publication of our latest edited book titled "Marketing Case Studies in Emerging Markets: Contemporar...
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UPDATE: View the list of Marketing journals in the most recent CABS Academic Journal Guide 2021 . The much-awaited Chartered Association of...
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In the name of God, most Gracious, most Merciful. I wish to express my sincere appreciation to those who have contributed to this thesis a...
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The CABS Academic Journal Guide 2021 has just come out. So what is different? Are there any changes from the AJG 2018? The answer is "...