Do to others what you want them to do to you

20 May 2013

Book on marketing case studies from emerging markets

For slightly more than a year, I have been really busy on a book which I co-edited with my colleagues Dr. Sanjit Roy and Eva Kipnis. A joint effort by academic members of our department, along with collborators from other Universities and the industry, the book has a number of unique case studies from emerging markets with up to date and relevant marketing issues. The book will be published by Springer and we have sent of the final document to them last week.

The book (hard cover) is expected to come out in September this year. It will also be available as an eBook as well.

Click the link below to buy the book: 

7 May 2013

Structural Equation Modelling workshop

My colleague  Dr. Sanjit Roy Kumar, will be running a Structural Equation Modelling Course. The course will run from September 4 – 6, 2013 at Coventry University, Coventry, UK.

This course is a three-day programme on structural equation modelling (SEM) using the software package AMOS. The main objective of the course is to enable participants to develop a good understanding of the SEM applications in the field of social and behavioural sciences.

Course outline

Day 1: Begin the course with an introduction  to SEM with some emphasis on the applications of Analysis of Moment Structures (AMOS)

Day 2: An introduction to higher-order confirmatory factor analysis and structural path analysis

Day 3: Finally, learn how to deal with the multi-group analysis for both measurement and structural models

For more information on the course, please visit the webpage:

For any further inquiries, you may email Ms. Katherine McHugh at