Do to others what you want them to do to you

3 Sep 2017

Paper on Consumers’ Values for Buying Organic Personal Care Products published

Our paper titled Health and Cosmetics: Investigating Consumers’ Values for Buying Organic Personal Care Products has been published in the Journal of Retailing and Consumer Services.

This is one of the fastest I have ever had a paper published. It was submitted on 28 March 2017. Revised 24 June 2017. Accepted on 2 August 2017 and available online 10 August 2017.

Here is the abstract of the paper:
In investigating consumers’ intentions to re-purchase organic personal care products (PCP), this study extends the theory of planned behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings revealed that most of the hypothesised relationships linking the consumer perceived value constructs (namely, health, safety, hedonic and environmental) with attitude towards the rebuying of organic PCP, were supported. Also, better product knowledge about organic PCP would lead to more positive attitudes towards re-purchasing the product. In contrast, social value was not important in predicting attitude. Similarly, the influence of subjective norm on rebuying intention was not supported. In terms of ranking of importance with regards to prediction of re-purchasing intention, attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.

You can download the paper for free till September 29, 2017 using this link below:

Ghazali, E., Soon, P.C., Mutum, D. S. and Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products, Journal of Retailing and Consumer Services, 39, 154-163.