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14 Jun 2016

Workshop on Islamic Financial Management and Marketing Principles for SMEs

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Application of Islamic Financial Management and Marketing Principles: Preparing SMEs for International Business 


Two-day programme for start-up owners, venture capitalists, prospective entrepreneurs from both services and manufacturing sectors.

The primary focus of this training is to provide you with a comprehensive synopsis of the tools needed to manage financial functions efficiently, and to develop halal marketing strategies that are necessary for an internationally diversified small and medium enterprise (SME). The course will be delivered using presentations, discussions, case studies and role plays that will help the participants in fulfilling the financial and marketing objectives of their SMEs in a shari’ah compliant way. 

Financial management and marketing strategy to prepare SMEs for International Business 


Small businesses are essential ingredients of the high-growth Asian markets. Growth of SMEs, particularly that operate based on shari’ah, in Southeast Asia, the Middle East, and in South Asia has been astonishing. As the local market is becoming too competitive, local SMEs are in need to expand their operation across border. Financial management deals with two major aspects: collecting funds and investing funds. A good financial manager should know the alternative methods of low cost shari’ah compliant fund collection in foreign lands. Similarly, one must know the criteria that make their investment shari’ah compliant. A good Islamic market strategy will help local SMEs in targeting their foreign customers and marketing their products in foreign lands in a halal way. 

Key financial and marketing management questions from an Islamic perspective:  

  • How to collect money for SMEs? 
  • Where to invest money? 
  • How to write a financial plan for loan application? 
  • How to do halal marketing? How it is different from conventional marketing? 
  • How to manage marketing challenge in foreign land? 
  • How to manage typical Islamic marketing challenge for SMEs? 


Learning outcomes


After completing the training, you will be able:
  • To develop an understanding of Islamic financial management for SMEs that includes an overview of the industy, opportunities and challenges.
  • To learn how to prepare a financial plan to apply for bank/venture capital loans. 
  • To learn how to prepare a halal branding strategy for your company/product. 
  • To analyse the opportunities and challenges for Islamic SMEs in other countries. 


Methods of training and assessment

  • Powerpoint presentations 
  • Case exercises 
  • Flipchart presentations for brainstorming
  • Presentation from participants 


Programme outline


Day One


Module one – Financial management of Islamic business 
  • Element of a financial plan
  • Forecasting financial variables
  • Applying for Islamic bank loans
  • Understanding shari'ah compliant investments

Module two – Alternative financing, operational management, and sustainability 
  • Understanding alternative financing available
  • Preparing cash budget and determining funds needs 
  • Influence of taxation (GST) and the way forward
  • Micro-equity funds and Micro-takaful insurance  


Day Two


Module three – Essentials of halal marketing
    

  • Elements of a halal branding strategy
  • Target markets and customer satisfaction in Islamic business 

Module four – Advertisement, branding and distribution of halal products  
  • Social image of shari'ah compliant advertising
  • Branding of Islamic business
  • Creating a sustainable brand value
  • Supply chain management of halal products 
  • Costing and profitability of the halal product   

Programme fee


Early bird price: RM2,500/person + GST of 6%
Normal price: RM2,600/person + GST of 6%
Group of three and above: RM2,200/person + GST of 6% (for more than three delegates attending from the same company/institution)

The programme fee covers tuition, case materials and tea breaks. 

About the programme leaders


Dr Mamunur Rashid is an Assistant Professor of Finance at Nottingham University Business School Malaysia. He has been teaching and conducting training on financial management and Islamic entrepreneurship for the last ten years. His area of expertise includes financial management, financing of small firms, Islamic business, and Islamic ethics. He worked on the “Malaysian Workforce Quality” (a Malaysian Human Resource Development Ministry project) and he trained senior officials of PVH Corp., on advance computer application in business in Bangladesh. Dr Mamunur is also the Deputy Director of the Centre for Islamic Business and Finance Research (CIBFR) at the University of Nottingham Malaysia Campus. He has published on Islamic finance and business, business ethics and Islamic services marketing. Dr Mamunur is a Malaysian Human Resources Development Fund (HRDF) certified trainer.

Dr Dilip Mutum is an Associate Professor of Marketing at Nottingham University Business School Malaysia. Prior to this, he was attached with the Coventry Business School, Coventry University, as a Lecturer in Marketing and Advertising. He has also taught at the Warwick Business School, University of Warwick and Universiti Utara Malaysia. Before joining academia, Dilip has worked with various organisations in different capacities. This includes a short stint as a sub-editor of a magazine and as the Communications Officer for Consumers International - Asia Pacific office. Dilip has published widely in journals and books, as well as presented at national and international conferences. His research interests include digital consumption, social networking, customer relationship management, and social marketing. His Twitter profile (@admutum) has over 8000 followers.   

To register, download the registration form

For more information, contact Nottingham University Business School Malaysia Executive Education at +6(03) 8924 8303 (Ms Judy Wong; email: Judy.Wong@nottingham.edu.my) or by email NUBS.EDP@nottingham.edu.my 

or visit our website at Executive Education.  

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