Do to others what you want them to do to you

Curriculum Vitae

WORK EXPERIENCE

10/03/2016 till date
Associate Professor of Marketing
Nottingham University Business School, Faculty of Arts and Social Sciences
The University of Nottingham Malaysia Campus, Semenyih, Selangor, Malaysia.

03/09/2014 – 09/03/2016
Senior University Teaching Fellow
Nottingham University Business School, Faculty of Arts and Social Sciences
The University of Nottingham Malaysia Campus, Semenyih, Selangor, Malaysia.

Lecturer
03/10/2011 till 01/08/2014
Marketing and Advertising
Faculty of Business, Environment and Society
Coventry University Business School, Coventry, UK

Web Writer and Social Media Consultant
07/03/2011 till 30/09/2011
Library, University of Warwick, Coventry, UK
Part of the team helping redevelop the website of The Wolfson Research Exchange of the University of Warwick Library. Also involved in increasing the traffic to the PhD life blog by improving links with social media.

Tutor
1/11/2010 till 30/09/2011
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Global Environment of Business, Global Integrative Project, Buyer Behaviour, and Fundamentals of Corporate Performance (MSc in Management).

Teaching assistant
01/10/2008 till 31/10/2010
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Critical Issues in Law & Management, Markets, Marketing and Strategy, Global Integrative Project, Marketing Communications (Undergraduate) & Fundamentals of Corporate Performance (MSc in Management).

Tutor
1/10/2007 – 30/9/2008
Warwick Business School, University of Warwick Coventry, UK
Courses taught: Marketing Analysis (Undergraduate students), Quantitative Analysis for Management, (Undergraduate students).

Web Developer
10/09/2008 till 12/04/2009
Learning and Development Centre, University of Warwick Coventry, UK
To maintain and edit the existing website.

Publicity Administrator/Website Editor
14/09/2007 till 04/11/2007 Learning and Development Centre, University of Warwick, Coventry, UK
Involved in website design, developing form pages, designing posters, editing and error checking.

Lecturer
01/09/2002 - 22/09/2006
Department of International Business
Faculty of International Studies
Universiti Utara Malaysia , Sintok, Kedah, Malaysia
Duties involved lecturing, tutoring, evaluating, mentoring students and research.
Subjects taught: (Undergraduate) International Business, International Logistics, International Business Management Seminar, Multinational Corporations (Postgraduate Level, MBA) International Business

Communication Officer
01/01/2002 - 31/08/2002
Consumers International Asia Pacific Office, Kuala Lumpur, Malaysia
Edited the quarterly newsletter, communicating with member organisations and general administrative duties.

Contributor (Freelance)
01/09/2001 - 28/02/2003
Jaring Internet Magazine
Malaysian Institute of Microelectronic Systems (MIMOS) Berhad, Kuala Lumpur, Malaysia
Had regular articles in the monthly magazine.

Sub-Editor
01/05/2000 - 28/05/2001
South Review Magazine
SNN Sdn Bhd
Tadmansori Group, Kuala Lumpur, Malaysia
Editing and writing articles, contact with writers and maintaining web site.

EDUCATION AND QUALIFICATIONS

PhD
Warwick Business School, University of Warwick Coventry, UK
01/10/2007- 31/10/2011
Thesis: Perceived interactivity, attitudes and avoidance of sponsored posts - A theoretical and empirical investigation of blog readers.

My PhD research investigates the social, technological and individual factors that influence consumers to accept blogs. Furthermore, the research analyses consumer avoidance of sponsored posts (advertorials) within blogs.

Postgraduate Award in Introduction to Academic and Professional Practice
University of Warwick Coventry, UK
13/11/2009 – 10/03/2011
This is a Part time taught postgraduate level programme (30 cats) and It replaces part of the PG Certificate in Academic and Professional Practice (PCAPP) (for lecturers at Warwick)

MBA
Graduate Business School, University of Malaya Kuala Lumpur, Malaysia
01/05/1998 - 12/08/2000
Final Year Dissertation: Entry of Proton and Perodua into the Indian Passenger Car Market. A study from the Marketing Perspective

MSc Forestry (Forest Products)
Dr. Y S Parmar University of Horticulture and Forestry Solan, Himachal Pradesh, India
01/08/1995 - 09/02/1998
Final Year Dissertation: Studies on the Anatomical Evaluation of Resin Blazes Tapped by the Cup and Lip Method in Chir Pine (Pinus roxburghii Sargent)

BSc Forestry
Dr. Y S Parmar University of Horticulture and Forestry Solan, Himachal Pradesh, India
01/08/1991 - 23/08/1995

TEACHER TRAINING AND CERTIFICATIONS

HRDF Train the Trainer
July, 2016

Postgraduate Certificate in Higher Education Professional Practice
Coventry University
Coventry, UK
21/05/2013

Postgraduate Award Introduction to Academic and Professional Practice (PGA IAPP)
University of Warwick
Part-time taught postgraduate level programme, Coventry, UK
09/11/2008 –10/03/2011

Basic Workshop Facilitation Skills
Led and taught by Royal Shakespeare Company
Organised by the University of Warwick, Coventry, UK
03/11/2008

Certified e-Commerce Professional (Certificate)
Informatics College, Petaling Jaya, Malaysia
15/10/2001

STATISTICAL ANALYSIS TRAINING

Confirmatory Factor analysis (CFA) and Structural Equation Modeling (SEM) using AMOS by Dr. Jörg
Henseler
31 March - 1 Apri, 2011

Confirmatory Factor analysis (CFA) and Structural Equation Modeling (SEM) using AMOS by Dr. Jörg
Henseler
25 - 26 March, 2010

SmartPLS workshop delivered by Dr. Geoffrey Hubona
26 - 27 Feb 2010

SEM Workshop delivered Dr. Arthur H. Money and Dr. Phillip Samouel
1-2 Dec 2008

STUDENT SUPERVISION

Successfully supervised the dissertations of 2 MSc students. and 2 MBA students Nottingham University Business School. 2016.

Successfully supervised the dissertations of 2 MSc students. Nottingham University Business School. 2015.

Successfully supervised the dissertations of 10 undergraduate (Marketing and advertising) students and 6 MSs and MBA (Marketing) students. Coventry University. 2010-2014

Co-supervised Postgraduate thesis of four (4) students with Dr Jonathan Vickery.
Masters in International Design and Communication.
Centre for Cultural Policy Studies, University of Warwick. 2010.

In charge of undergraduate students undergoing industrial training and evaluating their dissertations.
University of Utara Malaysia, 2002-2006.

PROFESSIONAL MEMBERSHIPS
JOURNAL REVIEWER for
  • Asian Journal of Business and Accounting
  • Business Process Management Journal
  • Journal of Retailing and Consumer Services
  • North American ACR conference
  • Qualitative Market Research: An International Journal
AWARDS / STUDENTSHIPS/ SCHOLARSHIPS
  • Recipient of Warwick Business School’s “Outstanding Teacher Award” for MSc in Management for the year 2008/2009.
  • Recipient of Warwick Business School’s Doctoral Studentship award 2009-2010.
  • Recipient of 1-year Warwick Business School’s Scholarship award 2007-2008.
  • The Academy for Global Business Advancement (AGBA) Distinguished Young Asian Scholar Award 2006.
  • The University of Utara Malaysia “Excellence in Service Award” for the year 2003.
PRESENTATIONS, WORKSHOPS AND EXTRACURRICULAR
  • Speaker and facilitator at a series of workshops for the Malaysian Retirement Fund Incorporated (Kumpulan Wang Persaraan - KWAP), and the Public Service Department of Malaysia (Jabatan Perkhidmatan Awam Malaysia - JPA). On 11 September, 6 October and 17 December, 2015.
  • Windows on Teaching session: Teaching with Blogs. With Peter Kirwan on 15th June 2011 at the Teaching Centre, University of Warwick. Watch the video recording.
  • Presented two interactive lectures introducing the field of marketing to year 10 cohort students from the Westwood School. Aim higher University of Warwick Summer School. 1st April 2011, Westwood Teaching Centre, Westwood Campus, University of Warwick.
  • Presentation of findings from the Teaching and Learning Group's research project investigating best practice and the student experience of blended learning and teaching.
    The 3rd WBS Blended Learning Workshop. With Abby Kendrick, Dilip Mutum and Jane Spinola. 22nd March, 2010 at the Teaching Grid, Library 2nd Floor, University of Warwick.
  • Presentation to Diploma in Applied Management students.
    Topic: Consumer Generated Media, Social Networks & Marketing. 5th November, 2009 at Radcliffe House, University of Warwick
  • Took part in the "PhD Teaching - Process Improvement Workshop", Warwick Business School, on the 18th March 2011 as a student representative.
  • Exco member Warwick Strategy and Consulting Society. Helped with website updates and setting up of Twitter page.
  • Helped set up the Facebook and the Twitter pages of the Department of Sociology, University of Warwick.
  • Helped set up and maintain the official blog and the Twitter page of the Festival of Social Sciences.
  • Academic member and webmaster of the Marketing, Innovation and the Chinese and Emerging Economies (MICEE) (previously, the Cross-border Research Network on Marketing, Innovation and Chinese Economy).
  • Was member of the initial judging panels of the inaugural Warwick Prize for Writing (2009).
  • Avid blogger and twitterer.