tag:blogger.com,1999:blog-60731542163958042402024-03-28T15:36:04.531+08:00Professor Dilip S MutumTechnology consumption, social media, sustainable marketing, SEO, CRM Unknownnoreply@blogger.comBlogger123125tag:blogger.com,1999:blog-6073154216395804240.post-2360405752550684712024-02-02T02:03:00.003+08:002024-02-02T02:03:20.056+08:00Events in January 2024<p>The first event of this year was an online seminar for staff and PG students at Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-Jammu) on the topic: 'Surfing the social wave: Social media marketing strategies for entrepreneurs'. On 18th January 2024.</p><br /><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU-UOS4MrJPltXvbFKoZOtnVfUAwFw8hl6xix9jrgyjUWFtifTQy-1A_0TDo1OhWKGup0-6M6ZB8neutsC4FgV1VDbjXqoGR4UkKV9F0WhXXECQbA5aDS28gGvALTX38U3uMrWD93-VznvPjzC0nF0I__Z5xqOmR8U-8nf03ool4InvKw9w9P6_rD46Gna/s1600/zoom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="717" data-original-width="1600" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU-UOS4MrJPltXvbFKoZOtnVfUAwFw8hl6xix9jrgyjUWFtifTQy-1A_0TDo1OhWKGup0-6M6ZB8neutsC4FgV1VDbjXqoGR4UkKV9F0WhXXECQbA5aDS28gGvALTX38U3uMrWD93-VznvPjzC0nF0I__Z5xqOmR8U-8nf03ool4InvKw9w9P6_rD46Gna/w400-h179/zoom.jpg" width="400" /></a></div><br /><br /></div><p>Thanks to Prof. Jyoti Kachroo, Dr. Anil Bhat and my old friend Prof. Lalit Gupta for inviting me.</p><p><br /></p><p>The next event was an online workshop on Questionnaire development for online quantitative surveys during the International Conference INCONSYM, 2024. On 30th January 2024.</p><p></p><div class="separator" style="clear: both; text-align: center;"><p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnSsiI7g19yyw5VVskHK5TlVtDpRa9N4H_Z7Gvqt5vqqNPQbbUSU0jcwhe_mBQGVqMA8zlZbK4zbm1RYB6IV-ajwszOM4WedwtGxvo4Q62wsplNZmOOqRqZE7una9BXewqahaNx9GvSp5fALgkxTLtAH7GqDgfIpXPy_lLwYhLCxhPH28qyvulbZ2Hsws0/s1133/INCONSYM%202024%2002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1133" data-original-width="540" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnSsiI7g19yyw5VVskHK5TlVtDpRa9N4H_Z7Gvqt5vqqNPQbbUSU0jcwhe_mBQGVqMA8zlZbK4zbm1RYB6IV-ajwszOM4WedwtGxvo4Q62wsplNZmOOqRqZE7una9BXewqahaNx9GvSp5fALgkxTLtAH7GqDgfIpXPy_lLwYhLCxhPH28qyvulbZ2Hsws0/s320/INCONSYM%202024%2002.jpg" width="153" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3N-VkhBK1JewWjThVRD8zklWTt43mBzgNsREQx3TbupyE2kTXVOIkVCf-hTXQwmYYhEFotiGLaW2PU8gc3VUG38YfL-i8BMn2dYypqdw9lNfo3nuRjgzYjImr90lMS7UAvgCDZ1FBlwjnbXUYD52DVncDm12cjLmTb_YRpaNrMjc_IUcdmT0cP3FB6nd4/s1125/INCONSYM%202024%2001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1125" data-original-width="540" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3N-VkhBK1JewWjThVRD8zklWTt43mBzgNsREQx3TbupyE2kTXVOIkVCf-hTXQwmYYhEFotiGLaW2PU8gc3VUG38YfL-i8BMn2dYypqdw9lNfo3nuRjgzYjImr90lMS7UAvgCDZ1FBlwjnbXUYD52DVncDm12cjLmTb_YRpaNrMjc_IUcdmT0cP3FB6nd4/s320/INCONSYM%202024%2001.jpg" width="154" /></a></p></div><p></p><p>Received some very interesting questions. Thanks to Symbiosis for inviting me.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-61628037680375021942023-09-10T17:52:00.005+08:002023-09-10T17:54:06.766+08:00Our latest book published - Consumers, Society and Marketing: A Sustainability Perspective<div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgov-DXVrkrL87ZFsZz6pFTYtjt0n4CwhL5DvpxZq8XRTRfN49_Yu1riBcVA5JlxsSa0bwNi_hlDoH_k8zNUYRHGB65j5lom8K2lUiQg--Ukn4pQqBn5InFKiC60vm7c8oMHRYPemprZaKbRiQNP5bTS-DaiFn_bFzNj83JNEW00qi0pGzE7ETsk6uY4hd8/s831/Screenshot%202023-09-10%20175249.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Book: Consumers, Society and Marketing A Sustainability Perspective" border="0" data-original-height="831" data-original-width="552" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgov-DXVrkrL87ZFsZz6pFTYtjt0n4CwhL5DvpxZq8XRTRfN49_Yu1riBcVA5JlxsSa0bwNi_hlDoH_k8zNUYRHGB65j5lom8K2lUiQg--Ukn4pQqBn5InFKiC60vm7c8oMHRYPemprZaKbRiQNP5bTS-DaiFn_bFzNj83JNEW00qi0pGzE7ETsk6uY4hd8/w266-h400/Screenshot%202023-09-10%20175249.png" width="266" /></a></div><p><span face="-apple-system, system-ui, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Fira Sans, Ubuntu, Oxygen, Oxygen Sans, Cantarell, Droid Sans, Apple Color Emoji, Segoe UI Emoji, Segoe UI Emoji, Segoe UI Symbol, Lucida Grande, Helvetica, Arial, sans-serif"><span style="background-color: white; font-size: 14px;">I am delighted to announce the publication of our latest book, 'Consumers, Society and Marketing: A Sustainability Perspective'. </span></span></p><p><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px;">The book is co-authored with Assoc. Prof. Dr. Ezlika Ghazali and published by Springer. It is part of their CSR, Sustainability, Ethics & Governance (CSEG) series.</span></p><p><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px;">The book offers valuable insights into the evolving world of sustainable marketing. Provides insights into the various factors that shape consumer behaviour and the impact of marketing on society. It discusses the evolution of marketing and offers critical insights from a contemporary perspective.</span></p><p><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px;">Here is the link to the book: </span><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px;"><a href="https://link.springer.com/book/10.1007/978-3-031-39359-4">https://link.springer.com/book/10.1007/978-3-031-39359-4</a></span></p><p><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px;"><br /></span></div><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px;"><br /><br /></span><p></p></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-88454598105398186612023-08-28T13:16:00.001+08:002023-08-28T13:17:52.706+08:00New paper looking at digital government service quality published<p>Our paper titled "<a href="https://doi.org/10.1108/IJQRM-11-2022-0333" target="_blank">The mediating role of occupational stress: a missing link between organisational intelligence traits and digital government service quality</a>" has been published in the International Journal of Quality & Reliability Management. </p><p>With my PhD student Dr. Subashini Ramakrishnan and my colleagues at Nottingham Malaysia - Dr. Kenny Wong Meng Seng and Dr. Myint Moe Chit.</p><p>This paper incorporates the organisational model of stress with public service-dominant logic. The research examines how digital service quality is influenced by today's high-performing public organisation stressors (organisational intelligence traits) and non-technical elements (occupational stress). More importantly, digital government service quality was examined from a less emphasised perspective, namely the supply side or service providers’ standpoint in sustaining the digital government service performance.</p><p>This is the summary of this paper:</p><p>The study innovatively explores the mediating role of occupational stress between organizational intelligence traits and digital government service quality in Malaysia, emphasizing the significance of specific employee-oriented traits.</p><p>Key points:</p><p>📊 Respondent Profile: 200 respondents comprised 50.8% males and 49.2% females across various work experience categories.</p><p>📈 Hypothesis Testing: The indirect effect of Organizational Intelligence (OI) Traits on Digital Government Service Quality was found significant at different levels via Occupational Stress.</p><p>🧠 Focus on Employees: Employee-oriented OI Traits like “Alignment and Congruence” and “Heart” showed significant indirect effects on service quality.</p><p>⚖️ Inconsistent Traits: Some OI traits, such as “Shared Fate” and “Performance Pressure,” had an insignificant effect on occupational stress.</p><p>📡 Digital Service Quality: The study extends understanding of digital #servicequality beyond technological aspects, emphasizing occupational stress.</p><p>🇲🇾 Malaysian Context: The paper stresses the importance of employee-oriented OI traits in the Malaysian public sector, especially for digital service quality.</p><p>🆕 Originality and Value: Innovative approach by blending the organizational model of stress with public #servicedominantlogic, focusing on modern public organization stressors.</p><p>🧘 Intervention Strategies: Proposes comprehensive strategies at organisation and individual levels to sustain digital service quality without neglecting psychological wellbeing.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-9974471843603039462023-08-13T03:12:00.005+08:002023-08-28T13:19:19.394+08:00Article on AI Voice Assistants just published<p> Our paper titled "<a href="https://doi.org/10.1002/cb.2228" target="_blank">Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model</a>" has just been published in the Journal of Consumer Behaviour (ABDC A/ SCOPUS/ WOS/ AJG 2). </p><p>My co-authors are Ezlika Ghazali and Na Kai Lun (Universiti Malaya).</p><p>Abstract: </p><p>AI-based voice assistants (AIVA) are capable of interpreting human speech and responding with useful information, aiding with tasks, and controlling other devices. The usage of these AIVAs has grown significantly worldwide. Despite this growth, studies on user behavior related to continued usage intention of AIVAs and effects on the long-term commercial sustainability of brands, remain low. What is less understood is the potential of AI instrumentality attributes and brand credibility components in provoking shifts in post-use behavior of AIVAs. This study proposes a model which expands on the Expectation-Confirmation Model for user continuance behavior of AIVAs, by integrating user's technology related traits, AI instrumentality attributes and brand credibility. To verify the research hypotheses, the study employed partial least square—structural equation modelling, based on 281 validated responses of a survey. This study highlights the significance of Optimism, Innovativeness, and Discomfort for post-adoption confirmation. Higher post-adoption confirmation is strongly associated with perceived intelligence, anthropomorphism, information quality, and system quality. Anthropomorphism and information quality are key factors for brand expertise, while anthropomorphism and system quality are significant for brand trustworthiness. The study confirms that brand expertise and trustworthiness lead to post-use satisfaction and use continuance intention. Understanding the antecedents of satisfaction and continuance intention extends the existing literature on AIVAs and provides valuable insights for academics and practitioners alike. Some implications for researchers and managers are discussed.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7prTaH4Qi6jibF0uGaP8OkI4chnEabzgP575ijBLCzF1fwvQKqLmphpDanyUoJgEGAfmE0toC69cFQOBkATLDvzXnUmLYhKYxHMWl3Jlv-HI4KluSZ0yzId-_nMjhw4NPVx2TJcSS1TEEbxOtUpFleGl9_NmusQauJeoGkHHA4DiR71ysw23lIcktkuN/s2128/figure.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1265" data-original-width="2128" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7prTaH4Qi6jibF0uGaP8OkI4chnEabzgP575ijBLCzF1fwvQKqLmphpDanyUoJgEGAfmE0toC69cFQOBkATLDvzXnUmLYhKYxHMWl3Jlv-HI4KluSZ0yzId-_nMjhw4NPVx2TJcSS1TEEbxOtUpFleGl9_NmusQauJeoGkHHA4DiR71ysw23lIcktkuN/w400-h238/figure.jpg" width="400" /></a></div><br /><p>Here are the key findings:</p><p>🧠 Users' Tendencies and Expectations: Users with higher optimism, innovativeness, and lower discomfort have confirmed expectations after using AIVAs, enhancing perceptions of AI-based factors.</p><p>📊 Demographics and Perception: Younger, tech-savvy users tend to be less skeptical, not significantly correlating insecurity with confirmation (79.4% being 34 or younger).</p><p>👥 Anthropomorphism's Role: Perceived human-like qualities in AIVAs foster connection and familiarity, driving brand trustworthiness and expertise.</p><p>ℹ️ Information Quality and Brand Expertise: Accurate and complete information shapes brand expertise but not trustworthiness.</p><p>🎛️ System Quality's Impact: A user-friendly system enhances trust in AIVAs, but may not contribute to brand expertise perceptions.</p><p>🧩 Intelligence Not a Major Driver: Intelligence is valuable but not a primary factor in brand credibility; focus on anthropomorphism, system quality, and information quality is more critical.</p><p>🎗️ Theoretical and Managerial Implications: Insights into factors that influence the adoption and usage of AIVAs, with strategies for product developers and marketers to enhance user confirmation, satisfaction, and continued use.</p><div><b>The paper is open source. </b></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-49713449502167345582023-07-11T02:07:00.003+08:002023-07-11T02:07:13.372+08:00ABDC Marketing Journal Quality List 2022<p>This is a long-overdue post. </p><p>Here is the 2022 list of marketing journals in the ABDC Journal Quality List.</p><p>No major changes. Some new additions. Previously there were only 60 B journals. The number has now increased to 63. The Spanish Journal of Marketing is a new entrant to the list as a B journal. E-Service Journal and Journal of Business Market Management were previously in another category and are now listed under the Marketing field.</p><div><span style="text-wrap: nowrap;"><b> A* Journals</b></span></div><div><ol style="text-align: left;"><li><span style="text-wrap: nowrap;">European Journal of Marketing</span></li><li><span style="text-wrap: nowrap;">Industrial Marketing Management</span></li><li><span style="text-wrap: nowrap;">International Journal of Research in Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Consumer Psychology</span></li><li><span style="text-wrap: nowrap;">Journal of Consumer Research</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing Research</span></li><li><span style="text-wrap: nowrap;">Journal of Retailing</span></li><li><span style="text-wrap: nowrap;">Journal of Service Research</span></li><li><span style="text-wrap: nowrap;">Journal of the Academy of Marketing Science</span></li><li><span style="text-wrap: nowrap;">Marketing Science</span></li></ol></div><div><b style="text-wrap: nowrap;"> A</b></div><div><ol style="text-align: left;"><li><span style="text-wrap: nowrap;">Appetite</span></li><li><span style="text-wrap: nowrap;">Australasian Marketing Journal</span></li><li><span style="text-wrap: nowrap;">Food Quality and Preference</span></li><li><span style="text-wrap: nowrap;">Health Promotion International</span></li><li><span style="text-wrap: nowrap;">International Journal of Advertising</span></li><li><span style="text-wrap: nowrap;">International Journal of Bank Marketing</span></li><li><span style="text-wrap: nowrap;">International Journal of Consumer Studies</span></li><li><span style="text-wrap: nowrap;">International Journal of Market Research</span></li><li><span style="text-wrap: nowrap;">International Journal of Public Opinion Research</span></li><li><span style="text-wrap: nowrap;">International Journal of Retail & Distribution Management</span></li><li><span style="text-wrap: nowrap;">International Marketing Review</span></li><li><span style="text-wrap: nowrap;">Journal of Advertising</span></li><li><span style="text-wrap: nowrap;">Journal of Advertising Research</span></li><li><span style="text-wrap: nowrap;">Journal of Brand Management</span></li><li><span style="text-wrap: nowrap;">Journal of Business & Industrial Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Business Research</span></li><li><span style="text-wrap: nowrap;">Journal of Consumer Affairs</span></li><li><span style="text-wrap: nowrap;">Journal of Consumer Behaviour</span></li><li><span style="text-wrap: nowrap;">Journal of Consumer Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Hospitality Marketing and Management</span></li><li><span style="text-wrap: nowrap;">Journal of Interactive Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of International Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Macromarketing</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing Management</span></li><li><span style="text-wrap: nowrap;">Journal of Personal Selling & Sales Management</span></li><li><span style="text-wrap: nowrap;">Journal of Product & Brand Management</span></li><li><span style="text-wrap: nowrap;">Journal of Public Policy and Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Retailing and Consumer Services</span></li><li><span style="text-wrap: nowrap;">Journal of Service Theory and Practice</span></li><li><span style="text-wrap: nowrap;">Journal of Services Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Strategic Marketing</span></li><li><span style="text-wrap: nowrap;">Marketing Intelligence & Planning</span></li><li><span style="text-wrap: nowrap;">Marketing Letters</span></li><li><span style="text-wrap: nowrap;">Marketing Theory</span></li><li><span style="text-wrap: nowrap;">Psychology & Marketing</span></li><li><span style="text-wrap: nowrap;">Public Relations Review</span></li><li><span style="text-wrap: nowrap;">Quantitative Marketing and Economics</span></li><li><span style="text-wrap: nowrap;">Asia Pacific Journal of Marketing and Logistics</span></li></ol></div><div><b style="text-wrap: nowrap;">B</b></div><div><ol style="text-align: left;"><li><span style="text-wrap: nowrap;">Academy of Marketing Studies Journal</span></li><li><span style="text-wrap: nowrap;">Advances in Consumer Research</span></li><li><span style="text-wrap: nowrap;">AMS Review</span></li><li><span style="text-wrap: nowrap;">Asia Pacific Public Relations Journal</span></li><li><span style="text-wrap: nowrap;">Consumption, Markets and Culture</span></li><li><span style="text-wrap: nowrap;">Corporate Communications</span></li><li><span style="text-wrap: nowrap;">Customer Needs and Solutions</span></li><li><span style="text-wrap: nowrap;">Health Marketing Quarterly</span></li><li><span style="text-wrap: nowrap;">International Journal of Emerging Markets</span></li><li><span style="text-wrap: nowrap;">International Journal of Enterprise Network Management</span></li><li><span style="text-wrap: nowrap;">International Journal of Nonprofit and Voluntary Sector Marketing</span></li><li><span style="text-wrap: nowrap;">International Journal of Quality and Service Sciences</span></li><li><span style="text-wrap: nowrap;">International Journal of Sports Management and Marketing</span></li><li><span style="text-wrap: nowrap;">International Journal of Sports Marketing and Sponsorship</span></li><li><span style="text-wrap: nowrap;">International Journal of Strategic Communication</span></li><li><span style="text-wrap: nowrap;">International Review of Retail, Distribution and Consumer Research</span></li><li><span style="text-wrap: nowrap;">International Review on Public and Nonprofit Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Business-to-Business Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Communication Management</span></li><li><span style="text-wrap: nowrap;">Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior</span></li><li><span style="text-wrap: nowrap;">Journal of Current Issues and Research in Advertising</span></li><li><span style="text-wrap: nowrap;">Journal of Fashion Marketing and Management</span></li><li><span style="text-wrap: nowrap;">Journal of Financial Services Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Food Products Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Global Fashion Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Global Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Global Scholars of Marketing Science</span></li><li><span style="text-wrap: nowrap;">Journal of Historical Research in Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Interactive Advertising</span></li><li><span style="text-wrap: nowrap;">Journal of International Consumer Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of International Food and Agribusiness Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Inter-Organizational Relationships</span></li><li><span style="text-wrap: nowrap;">Journal of Islamic Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing Behaviour</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing Communications</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing Education</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing for Higher Education</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing Theory and Practice</span></li><li><span style="text-wrap: nowrap;">Journal of Nonprofit & Public Sector Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Political Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Promotion Management</span></li><li><span style="text-wrap: nowrap;">Journal of Public Affairs</span></li><li><span style="text-wrap: nowrap;">Journal of Public Relations Research</span></li><li><span style="text-wrap: nowrap;">Journal of Relationship Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Research in Interactive Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Research in Marketing and Entrepreneurship</span></li><li><span style="text-wrap: nowrap;">Journal of Revenue & Pricing Management</span></li><li><span style="text-wrap: nowrap;">Journal of Social Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of the Association for Consumer Research</span></li><li><span style="text-wrap: nowrap;">PRism</span></li><li><span style="text-wrap: nowrap;">Public Relations Inquiry</span></li><li><span style="text-wrap: nowrap;">Qualitative Market Research: an international journal</span></li><li><span style="text-wrap: nowrap;">Service Business</span></li><li><span style="text-wrap: nowrap;">Service Industries Journal</span></li><li><span style="text-wrap: nowrap;">Services Marketing Quarterly</span></li><li><span style="text-wrap: nowrap;">Social Marketing Quarterly</span></li><li><span style="text-wrap: nowrap;">Spanish Journal of Marketing – ESIC</span></li><li><span style="text-wrap: nowrap;">Sport Marketing Quarterly</span></li><li><span style="text-wrap: nowrap;">Young Consumers</span></li><li><span style="text-wrap: nowrap;">British Food Journal</span></li><li><span style="text-wrap: nowrap;">E-Service Journal</span></li><li><span style="text-wrap: nowrap;">Journal of Business Market Management</span></li><li><span style="text-wrap: nowrap;">Tobacco Control</span></li></ol></div><div><b style="text-wrap: nowrap;">C</b></div><div><ol style="text-align: left;"><li><span style="text-wrap: nowrap;">Advances in International Marketing</span></li><li><span style="text-wrap: nowrap;">Advertising & Society Review</span></li><li><span style="text-wrap: nowrap;">Arts and the Market (formerly Arts Marketing)</span></li><li><span style="text-wrap: nowrap;">Asian Journal of Business Research</span></li><li><span style="text-wrap: nowrap;">Asian Journal of Marketing (SING)</span></li><li><span style="text-wrap: nowrap;">Canadian Journal of Marketing Research</span></li><li><span style="text-wrap: nowrap;">Indian Journal of Marketing</span></li><li><span style="text-wrap: nowrap;">International Journal of Electronic Customer Relationship Management</span></li><li><span style="text-wrap: nowrap;">International Journal of Electronic Marketing and Retailing</span></li><li><span style="text-wrap: nowrap;">International Journal of Healthcare Management</span></li><li><span style="text-wrap: nowrap;">International Journal of Internet Marketing and Advertising</span></li><li><span style="text-wrap: nowrap;">International Journal of Pharmaceutical and Healthcare Marketing</span></li><li><span style="text-wrap: nowrap;">International Journal of Sustainable Design</span></li><li><span style="text-wrap: nowrap;">International Journal of Technology Management and Sustainable Development</span></li><li><span style="text-wrap: nowrap;">International Journal of Technology Marketing</span></li><li><span style="text-wrap: nowrap;">International Journal of Trade and Global Markets</span></li><li><span style="text-wrap: nowrap;">Irish Marketing Review</span></li><li><span style="text-wrap: nowrap;">Journal for Advancement of Marketing Education (JAME)</span></li><li><span style="text-wrap: nowrap;">Journal of Advertising Education</span></li><li><span style="text-wrap: nowrap;">Journal of Customer Behavior</span></li><li><span style="text-wrap: nowrap;">Journal of Database Marketing & Customer Strategy Management</span></li><li><span style="text-wrap: nowrap;">Journal of Digital & Social Media Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Empirical Generalisations in Marketing Science</span></li><li><span style="text-wrap: nowrap;">Journal of Euromarketing</span></li><li><span style="text-wrap: nowrap;">Journal of Food Distribution Research</span></li><li><span style="text-wrap: nowrap;">Journal of Hospitality Application and Research</span></li><li><span style="text-wrap: nowrap;">Journal of International Marketing and Exporting</span></li><li><span style="text-wrap: nowrap;">Journal of International Marketing and Marketing Research</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing & Social Research</span></li><li><span style="text-wrap: nowrap;">Journal of Marketing Analytics</span></li><li><span style="text-wrap: nowrap;">Journal of Medical Marketing</span></li><li><span style="text-wrap: nowrap;">Journal of Public Relations Education</span></li><li><span style="text-wrap: nowrap;">Journal of Research for Consumers</span></li><li><span style="text-wrap: nowrap;">Journal of Selling</span></li><li><span style="text-wrap: nowrap;">Journal of Services Research</span></li><li><span style="text-wrap: nowrap;">Journal of Sponsorship</span></li><li><span style="text-wrap: nowrap;">Journal of Targeting, Measurement and Analysis for Marketing</span></li><li><span style="text-wrap: nowrap;">Marketing Bulletin</span></li><li><span style="text-wrap: nowrap;">Marketing Education Review</span></li><li><span style="text-wrap: nowrap;">Marketing Health Services</span></li><li><span style="text-wrap: nowrap;">Research in Consumer Behavior: a research annual</span></li><li><span style="text-wrap: nowrap;">Review of Marketing Science</span></li><li><span style="text-wrap: nowrap;">Revista Portuguesa de Marketing</span></li><li><span style="text-wrap: nowrap;">The Marketing Review</span></li><li><span style="text-wrap: nowrap;">Communication Research and Practice</span></li></ol></div><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-78630240501486893382023-07-05T01:16:00.002+08:002023-07-05T01:16:09.719+08:00What are Halal Products?<p>Someone recently asked me what 'Halal Products' actually means.</p><p>I feel that I am quite qualified to answer this question even though I am not an Islamic scholar. </p><p>The term 'halal' means acceptable based on Islamic values. <span style="font-family: "Times New Roman", serif; font-size: 12pt;">Halal principles emphasise following Islamic guidelines in hygiene, purity, safety, production,
manufacturing, processing, and the serving of food and other products</span> (Ghazali et al., 2022; Mutum and Ghazali, 2014).</p><p>Halal products are a form of religion-compliant products. In other words, they are Sharia or Islamic law compliant (Al-hajla et al., 2019). </p><p>Products which are not Halal are Haram and includes food items that are prohibited by religious dietary laws (e.g., alcohol and pork) (Ghazali et al., 2022). However, Halal products are not restricted to food, and it now covers banking and finance, fashion, travel, media, pharmaceuticals, cosmetics and even technology. </p><p>There are various organisations in different countries which are responsible for the official certification of a product as Halal. This includes the Department of Islamic Development Malaysia (Jabatan Kemajuan Islam Malaysia or JAKIM). Halal Certification Organisation (HCO) and Halal Food Authority (HFA) are independent halal certification bodies in the UK. </p><p>In the past, I have expressed my concerns with the marketing practices of numerous Islamic and halal labelled products and companies which have entered the market. Consumers have begun to realise that Islamic-branded products and companies do not necessarily translate into good quality products or business success. The negative stories and other fraud cases related to Islamic and halal labelled products can eventually be detrimental to general trust in these labels (Ghazali & Mutum, 2016). </p><p>REFERENCES:</p><p>Ghazali, E., Mutum, D., Waqas, M., Taha, A.Z. and Mohtar, M. (2022). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing, https://doi.org/10.1108/JIMA-05-2022-0129 [ABDC B/ SCOPUS].</p><p>Ghazali, E.M. Mutum, D.S., Waqas, M., Nguyen, B. and Ahmad-Tarmizi, N.A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model, International Journal of Hospitality Management, 101, 103109 https://doi.org/10.1016/j.ijhm.2021.103109 [ABDC A*/ SCOPUS/ WOS/ AJG 3].</p><p>Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D. and Ghazali, E. (2019). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. Journal of Global Marketing, 32(4), 288-302. [CABS 1/ ABDC B/ SCOPUS]</p><p>Butt, M., de-Run, E., U-Din, A. and Mutum, D., (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing, 9(2), 384-401. [ABDC B/ SCOPUS] Selected by the editorial team as Highly Commended in the 2019 Emerald Literati Awards. </p><p>Ghazali, E. & Mutum, D.S. (2016). Islamic Marketing: Compatibility with Contemporary Themes in Marketing, In: Mutum, D.S., Butt, M.M. and Rashid, M., eds., Advances in Islamic Finance, Marketing, and Management: An Asian Perspective, 217-226, Emerald Group Publishing Limited.</p><p>Mutum, D. S. & Ghazali, E. (2014). Case Study 4: Ikea Malaysia and the Halal Food Crisis, In Dilip Mutum et al. (Eds), Marketing Cases from Emerging Markets, 31-33, Springer.</p><p><br /></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-20333426762546006522023-04-14T01:29:00.006+08:002023-04-18T13:43:32.802+08:00List of Marketing Journals in Web of Science<p>UPDATED; 18/4/2023</p><p><br /></p><p> A number of universities want their academics to publish in journals listed in Web of Science (WOS) under Clarivate. Some of my co-authors want to publish only in these ISI journals. Some Universities still refer to the list as the ISI Journals list. If you are confused here is the history:</p><p>The Institute of Scientific Information (ISI) created the Web of Science. ISI was bought over by Thomson Reuters in 1992. The ISI intellectual property was later sold by Thomson to Clarivate Analytics in 2016.</p><p>So, I created this list so that I do not have to check WoS every time. </p><p>This is the list (arranged alphabetically) of all marketing journals listed in the Social Sciences Citation Index. I have not included the journals listed in Emerging Sources Citation Index. Let me know if I missed any journal.</p><p></p><ol><li>ADVANCES IN CONSUMER RESEARCH Q4</li><li>ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Q2</li><li>CONSUMPTION MARKETS & CULTURE Q3</li><li>ELECTRONIC MARKETS Q1</li><li>EUROPEAN JOURNAL OF MARKETING Q2</li><li>INDUSTRIAL MARKETING MANAGEMENT Q1</li><li>INTERNATIONAL JOURNAL OF ADVERTISING</li><li>INTERNATIONAL JOURNAL OF BANK MARKETING Q2</li><li>INTERNATIONAL JOURNAL OF CONSUMER STUDIES Q2</li><li>INTERNATIONAL JOURNAL OF MARKET RESEARCH Q3</li><li>INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Q1</li><li>INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP Q2</li><li>INTERNATIONAL MARKETING REVIEW Q2</li><li>JOURNAL OF ADVERTISING Q1</li><li>JOURNAL OF ADVERTISING RESEARCH Q2</li><li>JOURNAL OF BRAND MANAGEMENT Q2</li><li>JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Q2</li><li>JOURNAL OF BUSINESS-TO-BUSINESS MARKETING Q3</li><li>JOURNAL OF CONSUMER RESEARCH Q1</li><li>JOURNAL OF CONSUMER PSYCHOLOGY Q2</li><li>JOURNAL OF DESTINATION MARKETING & MANAGEMENT Q1</li><li>JOURNAL OF FASHION MARKETING AND MANAGEMENT Q2</li><li>JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE Q3</li><li>JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT Q1</li><li>JOURNAL OF INTERACTIVE MARKETING Q1</li><li>JOURNAL OF INTERNATIONAL MARKETING Q1</li><li>JOURNAL OF MARKETING Q1</li><li>JOURNAL OF MARKETING FOR HIGHER EDUCATION Q1</li><li>JOURNAL OF MARKETING MANAGEMENT Q2</li><li>JOURNAL OF MARKETING RESEARCH Q1</li><li>JOURNAL OF PRODUCT AND BRAND MANAGEMENT Q2</li><li>JOURNAL OF PUBLIC POLICY & MARKETING Q2</li><li>JOURNAL OF RESEARCH IN INTERACTIVE MARKETING Q1</li><li>JOURNAL OF RETAILING Q1</li><li>JOURNAL OF SERVICES MARKETING Q2</li><li>JOURNAL OF SOCIAL MARKETING Q3</li><li>JOURNAL OF STRATEGIC MARKETING Q2</li><li>JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Q1</li><li>JOURNAL OF TRAVEL & TOURISM MARKETING Q1</li><li>JOURNAL OF VACATION MARKETING Q2</li><li>MARKETING INTELLIGENCE & PLANNING Q2</li><li>MARKETING LETTERS Q2</li><li>MARKETING SCIENCE Q2</li><li>MARKETING THEORY Q2</li><li>PSYCHOLOGY & MARKETING</li><li>RETAIL AND MARKETING REVIEW Q4</li><li>QME-QUANTITATIVE MARKETING AND ECONOMICS</li><li>SPORT MARKETING QUARTERLY</li></ol><p></p><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-45793827453953108642022-10-23T22:12:00.009+08:002022-10-23T22:12:51.531+08:00What is green purchase behavior?According to Mostafa (2007), green purchasing behavior is the purchase of products that are recyclable or not harmful to the environment.<div><br /><div>While Dagher and Itani (2012) suggest that green purchasing is an effort by consumers to protect the environment while also believing that they will receive other direct benefits.</div><div><br /></div><div> In our 2021 paper published in the Journal of consumer behaviour, we showed that the relationship between proenvironmental self-identity (PESI) and green purchasing behavior (GPB) is mediated by emotional, epistemic, social, and health values. </div><div><br /></div><div> Reference: </div><div><a href="https://doi.org/10.1002/cb.1913" target="_blank">Mutum, D. S., Ghazali, E. M., & Wei‐Pin, W. (2021). Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior. <i>Journal of Consumer Behaviour</i>, Volume 20, Issue 3, pp. 827-844.
</a></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-77029540305794382552021-08-28T14:55:00.001+08:002021-08-28T14:55:20.244+08:00Quantitative vs qualitative methods<p><span style="color: #282829; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px;">A popular question I get from many students related to research methodology is whether quantitative methods are better than qualitative ones. This is an ongoing debate and there seems to be a lot of confusion. Here is my opinion. </span></p><p><span style="color: #282829; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px;">First of all, we must understand that the philosophies behind the two approaches are quite different. It is essential to understand the ontological (i.e. the study of being or existence) and epistemological (i.e. study of the way knowledge is obtained) orientation within one’s personal paradigm. That should be the first step.</span></p><p class="q-text qu-display--block" style="background-color: white; box-sizing: border-box; color: #282829; direction: ltr; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px; margin: 0px 0px 1em; overflow-wrap: anywhere; padding: 0px; word-break: break-word;"><span style="background: none;">Most quantitative research follows a <b>Positivist </b>paradigm, where the data collected is believed to be the true measure of reality or representative of the population and aims to produce findings that are generalisable. This contrasts with <b>interpretivism</b>, which mostly applies to the isolated incidents.</span></p><p class="q-text qu-display--block" style="background-color: white; box-sizing: border-box; color: #282829; direction: ltr; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px; margin: 0px 0px 1em; overflow-wrap: anywhere; padding: 0px; word-break: break-word;"><span style="background: none;">According to the hypothetico-deductive methodology, scientific inquiry proceeds by formulating a hypothesis in a form that could be falsified by a test on observable data. However, if you got the hypothesis wrong in the first place, the results will be wrong as well. In other words, "Rubbish in, rubbish out".</span></p><p class="q-text qu-display--block" style="background-color: white; box-sizing: border-box; color: #282829; direction: ltr; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px; margin: 0px 0px 1em; overflow-wrap: anywhere; padding: 0px; word-break: break-word;"><span style="background: none;">In my own field, Marketing, my observation is that currently, the positivist paradigm seems to dominate with most papers published in the top marketing journals following a quantitative methodology. Taking a closer look, research on more traditional issues in consumer behaviour, such as purchase decision making, persuasion, regret and affect, are positivist. While on the other hand, several modern consumer research often uses interpretivist methods that focus on particular consumption experiences and angles of consumer behaviour - sometimes giving totally new insights which might not be possible using a quantitative approach.</span></p><p class="q-text qu-display--block" style="background-color: white; box-sizing: border-box; color: #282829; direction: ltr; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px; margin: 0px 0px 1em; overflow-wrap: anywhere; padding: 0px; word-break: break-word;"><span style="background: none;">As many studies have indicated, the claims of universalism and generalizability used by Positivists can be criticised. For example, no two people are the same - even twins are different in many ways. It can be argued that rich insights into this complex world are lost if such complexity is reduced to a series of law-like generalisations. Sometimes when we do so, we miss the big picture.</span></p><p class="q-text qu-display--block" style="background-color: white; box-sizing: border-box; color: #282829; direction: ltr; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px; margin: 0px; overflow-wrap: anywhere; padding: 0px; word-break: break-word;"><span style="background: none;">In other words, using a quantitative approach is just one way of looking at a problem and may not always give accurate results. In my personal opinion, qualitative methods are not superior to quantitative approaches and vice versa. They may be actually complementary and it is the reason that mixed methods are increasingly becoming popular. </span></p><p class="q-text qu-display--block" style="background-color: white; box-sizing: border-box; color: #282829; direction: ltr; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px; margin: 0px; overflow-wrap: anywhere; padding: 0px; word-break: break-word;"><span style="background: none;"><br /></span></p><p class="q-text qu-display--block" style="background-color: white; box-sizing: border-box; color: #282829; direction: ltr; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif; font-size: 15px; margin: 0px; overflow-wrap: anywhere; padding: 0px; word-break: break-word;"><span style="background: none;">Note: This is the slightly modified version of my answer which was first posted on Quora. </span></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-64462704991707245302021-06-26T00:02:00.001+08:002021-06-26T00:11:13.251+08:00CABS Academic Journal Guide 2021<p> The CABS Academic Journal Guide 2021 has just come out.</p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJAlWTi1-QmaFAoQP18hAAQMBHpJ7BcaN2EFb7PWLZLS7xjLlgXhJnwiTcFzwuRciXiYS5Mlf42akOWeNpUMzeIsOe2vgX3nLyvkKIBbJZUM_rmeBnf2Daf5-45wSkqT2949MPWexTiu3r/s1384/ajg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1085" data-original-width="1384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJAlWTi1-QmaFAoQP18hAAQMBHpJ7BcaN2EFb7PWLZLS7xjLlgXhJnwiTcFzwuRciXiYS5Mlf42akOWeNpUMzeIsOe2vgX3nLyvkKIBbJZUM_rmeBnf2Daf5-45wSkqT2949MPWexTiu3r/s320/ajg.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>So what is different? Are there any changes from the AJG 2018?<p></p><p>The answer is "No! Not much". </p><p>All the 4*, 4, 3 and 2 ranked journals are the same, unlike the last revision. The only changes in this new list are some journals that have entered the list as 1 ranked journals.</p><p><br /></p><p>The new journals are:</p><p>Asia Pacific Journal of Marketing and Logistics</p><p>International Journal of Technology Marketing</p><p>Journal of Current Issues and Research in Advertising</p><p>Journal of Global Fashion Marketing</p><p>Journal of Interactive Advertising</p><p>Journal of Marketing Analytics and</p><p>Recherche et Applications en Marketing</p><p><br /></p><p>Here is the "New" list:</p><p><b>4* Journals</b></p><p>Journal of Consumer Research</p><p>Journal of Marketing</p><p>Journal of Marketing Research</p><p>Journal of the Academy of Marketing Science</p><p>Marketing Science</p><p><b>4 Journals</b></p><p>International Journal of Research in Marketing</p><p>Journal of Retailing</p><p><b>3 Journals</b></p><p>Journal of Consumer Research</p><p>Journal of Marketing</p><p>Journal of Marketing Research</p><p>Journal of the Academy of Marketing Science</p><p>Marketing Science</p><p>International Journal of Research in Marketing</p><p>Journal of Retailing</p><p>European Journal of Marketing</p><p>Industrial Marketing Management</p><p>International Marketing Review</p><p>Journal of Advertising</p><p>Journal of Advertising Research</p><p>Journal of Interactive Marketing</p><p>Journal of International Marketing</p><p>Journal of Public Policy and Marketing</p><p>Marketing Letters</p><p>Marketing Theory</p><p>Psychology and Marketing</p><p></p><p>Quantitative Marketing and Economics</p><p><b>2 Journals</b></p><p>Academy of Marketing Science Review</p><p>Advances in Consumer Research</p><p>Consumption Markets and Culture</p><p>Electronic Markets</p><p>International Journal of Advertising</p><p>International Journal of Consumer Studies</p><p>International Journal of Market Research</p><p>International Journal of Retail and Distribution Management</p><p>Journal of Brand Management</p><p>Journal of Business and Industrial Marketing</p><p>Journal of Business-to-Business Marketing</p><p>Journal of Consumer Affairs</p><p>Journal of Consumer Behaviour</p><p>Journal of Macromarketing</p><p>Journal of Marketing Management</p><p>Journal of Marketing Theory and Practice</p><p>Journal of Personal Selling and Sales Management</p><p>Journal of Retailing and Consumer Services</p><p>Journal of Services Marketing</p><p>Journal of Strategic Marketing</p><p>Qualitative Market Research</p><p><b>1 Journals</b></p><p>Advances in International Marketing</p><p>Asia Pacific Journal of Marketing and Logistics</p><p>Australasian Marketing Journal</p><p>Corporate Communications</p><p>Corporate Reputation Review</p><p>Health Marketing Quarterly</p><p>International Journal of Bank Marketing</p><p>International Journal of Internet Marketing and Advertising</p><p>International Journal of Non-Profit and Voluntary Sector Marketing</p><p>International Journal of Technology Marketing</p><p>International Review of Retail, Distribution and Consumer Research</p><p>International Review on Public and Non-Profit Marketing</p><p>Journal of Communication Management</p><p>Journal of Consumer Marketing</p><p>Journal of Current Issues and Research in Advertising</p><p>Journal of Fashion Marketing and Management</p><p>Journal of Financial Services Marketing</p><p>Journal of Global Fashion Marketing</p><p>Journal of Global Marketing</p><p>Journal of Interactive Advertising</p><p>Journal of Marketing Analytics</p><p>Journal of Marketing Channels</p><p>Journal of Marketing Communications</p><p>Journal of Marketing for Higher Education</p><p>Journal of Non-Profit and Public Sector Marketing</p><p>Journal of Product and Brand Management</p><p>Journal of Relationship Marketing</p><p>Journal of Research in Interactive Marketing</p><p>Journal of Social Marketing</p><p>Marketing Intelligence and Planning</p><p>Recherche et Applications en Marketing</p><p>Review of Marketing Science</p><p>Services Marketing Quarterly</p><p>Social Marketing Quarterly</p><p>Young Consumers</p><div><br /></div><p>Access the whole list here <a href="https://charteredabs.org/academic-journal-guide-2021-view/">https://charteredabs.org/academic-journal-guide-2021-view/</a></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-34875978279490734422020-12-03T09:59:00.010+08:002023-02-03T03:37:21.307+08:00Social media handbook for academics<div><b><u>Updated 1/1/23</u></b></div><div><br /></div>I have a new book. Titled "Social media handbook for academics", it is not exactly new as it came out in February 2020 and I had planned to get it into various bookstores in Malaysia. However, the Covid19 pandemic scuttled all my plans. <div><br /></div><div><strike>We had hoped that the publisher, Penerbit UMT, would help in distributing the book but they did not. It was not even listed on their website.</strike> <strike>If you do decide to publish with them, be aware that you would have to handle the distribution and promotion of the book yourself. </strike>I will write a post about the whole process and a review of their services soon. The book is now listed on the <a href="https://www.rectoverso.my/products/social-media-handbook-for-academics" target="_blank">Penerbit UMT site</a> as well as on <a href="https://shopee.com.my/Social-Media-Handbook-for-Academics-i.269510236.7352309709" target="_blank">Shopee</a> at a bargain price of just RM17. </div><div><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQF6_9ddkXeCobCybeqiOrjXZHrTk2Y4VA1vqlqArV-toq-Gm1HZheNNx40bgArHIghle5jFdD0m3TrT57IymYhWruM4TZUT5c8_Gs_UVSZQxA37xmNV6w5q24GvPaEFQZ_7fOSc22WvhS/s2048/social_media_handbook.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="2048" data-original-width="1401" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQF6_9ddkXeCobCybeqiOrjXZHrTk2Y4VA1vqlqArV-toq-Gm1HZheNNx40bgArHIghle5jFdD0m3TrT57IymYhWruM4TZUT5c8_Gs_UVSZQxA37xmNV6w5q24GvPaEFQZ_7fOSc22WvhS/s400/social_media_handbook.jpg" /></a></div>
I co-authored this book with Dr. Ezlika Ghazali and Rahil Mutum.
This handbook is based on some articles/tutorials I wrote for the Wolfson Research Exchange website, University of Warwick Library, way back in 2011. The original articles/tutorials were directed specifically at academics and researchers. Those articles and tutorials have now been updated and extended to reflect the various developments and updates in social media since 2011. </div><div><br /></div><div>The current handbook discusses the use of social media for research and academic purposes including, how these tools can be used for personal branding by academics.
This handbook focuses specifically on the more popular and better-known social media channels, namely Facebook, Twitter, LinkedIn and Instagram as well as blogs. We hope this work would inspire academics to engage more widely with social media channels. </div><div><br /></div><div>We wrote this handbook in such a way that the information provided is short and succinct in an easy-to-understand language. </div><div><br /><div>It has a total of 7 chapters as follows: </div><div>Chapter 1 : Why Should Academics be on Social Media?
</div><div>Chapter 2 : Why Should Academics Blog? </div><div>Chapter 3 : Facebook for Researchers </div><div>Chapter 4 : Using LinkedIn for Networking and Personal Branding </div><div>Chapter 5 : Using Twitter for Research and To Boost Your Research Profile </div><div>Chapter 6 : Leveraging the Power of Instagram </div><div>Chapter 7 : Concluding Thoughts </div><div><br /></div><div><br /></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-8851743917193880112020-10-26T02:22:00.005+08:002020-10-26T02:22:41.876+08:00Should academic researchers market their papers to create a wider reach?<p><i><span style="color: #8e7cc3;"> This is an updated version of a post I wrote on Quora way back in January 2018.</span></i></p><p>My answer is always "Yes!"</p><p>When I say ‘market’, I would like to point out that I am referring to the academic definition and not the commonly held perception of marketing as "selling". </p><p>According to the American Marketing Association (AMA, 2012):</p><p>"Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large."</p><p>According to a study in 2007, half of the academic papers are only read by their authors, referees and journal editors. I guess Academics like me have ourselves to blame. We have tended to focus too much on theoretical contributions and also limit the discussions mostly to the academic community. However, changes in the way our Key Performance Indices (KPIs) are measured have resulted in the way we view research. Most educational institutions of higher learning which have a research focus, now require you to show the “impact” of the research. This impact includes evidence on how the results were circulated on mass media, the implementation by industry or target audiences, etc.</p><p>The problem is that many academic are not media savvy and do not really know how to market their research. Moreover, they tend to move on to the next project once they end the previous one. Happy that they have a conference proceeding or two and a journal paper from the research and they move on to the next one. Again this is due to pressure from institutions to churn out research papers regularly to meet KPIs, University rankings and quality certifications.</p><p>Coming back to the definition, we can market our research by looking at how we can create value from our research. We also need to be media savvy and should reach out to the general public. Many of us are now active on social media and sharing our research and knowledge with everyone who cares to listen and we are also finding out what people think about our research. Engaging and collaborating with organisations (including NGOs, Governments and Corporates) allows us to fine-tune our research to meet and satisfy specific needs and requirements.</p><p>Hopefully, this will increase the reach of our research.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-8186379405128683962020-09-14T11:51:00.001+08:002020-09-14T11:51:46.010+08:00How do some academics publish several papers annually<div class="q-box qu-pt--medium qu-px--medium qu-pb--tiny"><div class="q-box qu-mb--medium qu-mt--small"><div class="q-text qu-bold qu-color--gray_dark_dim qu-passColorToLinks qu-userSelect--text qu-lineHeight--regular">I received a recent notification from Quora and apparantly my most popular post on the platform was a post I wrote way back in June 2018 for the question: "How do some people publish several academic papers a year?" Another discussion on a Facebook page on the same topic reminded me of this old Quora answer and how relevant it still is.</div><div class="q-text qu-bold qu-color--gray_dark_dim qu-passColorToLinks qu-userSelect--text qu-lineHeight--regular"><br></div><div class="q-text qu-bold qu-color--gray_dark_dim qu-passColorToLinks qu-userSelect--text qu-lineHeight--regular">The post is my most popular answer on Quora which has been viewed 79.8K times with 248 upvotes, indicating that this is indeed something that a lot of people and I am guessing mostly academics are interested in or worried about. There were some very interesting comments as well including some which highlighted the dark side.</div><div class="q-text qu-bold qu-color--gray_dark_dim qu-passColorToLinks qu-userSelect--text qu-lineHeight--regular"><div class="q-flex qu-flexDirection--row"><div class="q-inline qu-flexWrap--wrap"><div class="q-text puppeteer_test_question_title"><span class="q-box qu-userSelect--text"><br></span></div><div class="q-text puppeteer_test_question_title"><span class="q-box qu-userSelect--text">So here is my updated version of that answer:</span></div><div class="q-text puppeteer_test_question_title"><span class="q-box qu-userSelect--text"><br></span></div></div></div></div><div class="q-text qu-bold qu-color--gray_dark_dim qu-passColorToLinks qu-userSelect--text qu-lineHeight--regular">I used to ask the same question myself as I was definitely curious how some academics could publish 10 or more papers in a year. Moreover, some Professors manage to do that in some of the toughest-to-get-in, high-impact, top-tier journals.</div><div class="q-text qu-bold qu-color--gray_dark_dim qu-passColorToLinks qu-userSelect--text qu-lineHeight--regular"><br></div><div class="q-text qu-bold qu-color--gray_dark_dim qu-passColorToLinks qu-userSelect--text qu-lineHeight--regular"> I soon realised that my aim of getting at least one journal paper published annually, was simply just not going to cut it. Talking to a few well published professors, looking at how they worked and analysing their papers, I learnt a lot. Here is what I found out - the top 3 lessons:</div></div><div class="q-text"><span class="q-box qu-userSelect--text"><p class="q-text qu-display--block">1.Working Hard:</p><p class="q-text qu-display--block">Yes, you do have to work hard. We are constantly reading, reviewing, discussing and thinking of research ideas. And you keep on writing and writing and submitting. Last year, I submitted more than 20 papers to various journals. Many were desk rejected by the editors, others were rejected by the reviewers, a few went through to the next review rounds. Now this year, I am seeing the fruits of my hard work as I have had several papers published and others accepted for publication.</p><p class="q-text qu-display--block">2. Working Smart</p><p class="q-text qu-display--block">However, besides working hard, you have to work smart as well. I soon realised that a lot of papers by the top professors are with their students, also a number are in association with other academics. You simply cannot do it alone and highlights the importance of having good students researching under you and networking. </p><p class="q-text qu-display--block">The idea of the lonely professor working alone in his room does not work anymore. Looking the prolific professors, it is clear that they do not do it alone - it is in collaboration with many other authors and of course, with their students. I know of one PhD student who already has 3 publications even before graduation and all papers are with the supervisors.</p><p class="q-text qu-display--block">3. Reading and Reviewing</p><p class="q-text qu-display--block">I also joined the editorial teams of a few journals and am reviewer to several top ranking journals. Reading and reviewing papers of other academics have actually helped me to improve my own submissions and I can see that my success rates are improving over time.</p><p class="q-text qu-display--block">The dark side of academia</p><p class="q-text qu-display--block">Of course there are several criticisms - that we have become paper churning machines, that we are neglecting teaching and learning, and long-term research are often rejected for less impact short-term research. There are increasingly a<a href="https://buff.ly/2l8pNXT"> number of reports</a> indicating that so many academics are suffering from stress and depression because of the requirement to constantly publish papers and not just any paper, but papers in “high ranking journals”. </p><p class="q-text qu-display--block">Tenureships, increments, promotions all depend on the number of good publications. In fact, in academia, it is our currency. All academics are aware of the phrase “Publish or Perish”. Unfortunately for academics, it is still the major KPI used for evaluating performance, hirings and for promotions in most Universities throughout the World.</p><p class="q-text qu-display--block">Then there is the dark side of academia. We regularly hear of how certain professors have been suspended or fired from their jobs for ethical issues including plagiarism and fudged research findings. Sometimes they go unpunished because it would involve bringing the institution into disrepute. </p><p class="q-text qu-display--block"><a href="https://www.quora.com/How-do-some-people-publish-several-academic-papers-a-year/answer/Dilip-Mutum#">Read my original Quora answer here</a>.</p></span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-21891835915571356542020-07-03T02:52:00.004+08:002023-07-11T02:27:30.934+08:00Australian Business Deans Council (ABDC) 2019 Marketing Journals List<div><b>UPDATE:</b> <a href="https://www.dilipmutum.com/2023/07/abdc-marketing-journal-quality-list-2022.html" target="_blank">ABDC Marketing Journal Quality List 2022 here</a>. </div><div><br /></div><div><br /></div><div>This is a long-overdue post. The latest ABDC list was released on 6 December 2019. Marketing journals are listed under Field of research code: 1505.</div><div><br /></div><div>There are some interesting and exciting developments and a lot of upward movement. I would say that the ABDC list has proven to more inclusive and more advanced as compared to the <a href="https://www.dilipmutum.com/2018/03/abs-marketing-journals-list-2018.html" target="_blank">CABS (UK) list of marketing journals</a>. </div><div><br /></div><div>Journal of Consumer Psychology has been promoted to A* and now there are 11 A* journals as compared to 10 in the previous list. </div><div><br /></div><div>There are now 38 A journals in the list, an increase from 29 in the previous list.</div><div><br /></div><div>In the B list, there are now 60 journals as compared to 44 previously.</div><div><br /></div><div>However, the number of C journals has become smaller, from 61 previously to just 45 in the new list. </div><div><br /></div><div>There are a few completely new entries to the list:</div><div>Tobacco Control entered directly as a B journal. </div><div>There are also 6 new entries into the list as C journals:</div><div><ol style="text-align: left;"><li>Indian Journal of Marketing </li><li>International Journal of Healthcare Management</li><li>International Journal of Pharmaceutical and Healthcare Marketing</li><li>Journal of Marketing Analytics</li><li>Journal of Public Relations Education</li><li>Communication Research and Practice</li></ol></div><div>The new changes are indicated by '*' behind the journal name. </div><div><br /></div><div><b>A* Journals</b></div><div><ol style="text-align: left;"><li>European Journal of Marketing</li><li>Industrial Marketing Management</li><li>International Journal of Research in Marketing</li><li>Journal of Consumer Psychology*</li><li>Journal of Consumer Research</li><li>Journal of Marketing</li><li>Journal of Marketing Research</li><li>Journal of Retailing</li><li>Journal of Service Research</li><li>Journal of the Academy of Marketing Science</li><li>Marketing Science</li></ol></div><div><b>A Journals</b></div><div><ol style="text-align: left;"><li>Appetite</li><li>Australasian Marketing Journal *</li><li>Food Quality and Preference</li><li>Health Promotion International</li><li>International Journal of Advertising*</li><li>International Journal of Bank Marketing*</li><li>International Journal of Consumer Studies</li><li>International Journal of Market Research*</li><li>International Journal of Public Opinion Research*</li><li>International Journal of Retail & Distribution Management*</li><li>International Marketing Review</li><li>Journal of Advertising</li><li>Journal of Advertising Research</li><li>Journal of Brand Management</li><li>Journal of Business & Industrial Marketing</li><li>Journal of Business Research</li><li>Journal of Consumer Affairs</li><li>Journal of Consumer Behaviour*</li><li>Journal of Consumer Marketing*</li><li>Journal of Hospitality Marketing and Management</li><li>Journal of Interactive Marketing</li><li>Journal of International Marketing</li><li>Journal of Macromarketing</li><li>Journal of Marketing Management</li><li>Journal of Personal Selling & Sales Management*</li><li>Journal of Product & Brand Management*</li><li>Journal of Public Policy and Marketing</li><li>Journal of Retailing and Consumer Services</li><li>Journal of Service Theory and Practice</li><li>Journal of Services Marketing</li><li>Journal of Strategic Marketing</li><li>Marketing Intelligence & Planning</li><li>Marketing Letters</li><li>Marketing Theory</li><li><a href="https://onlinelibrary.wiley.com/journal/15206793" target="_blank">Psychology & Marketing</a></li><li>Public Relations Review</li><li>Quantitative Marketing and Economics</li><li>Asia Pacific Journal of Marketing and Logistics*</li></ol></div><div><b>B Journals</b></div><div><ol style="text-align: left;"><li>Academy of Marketing Studies Journal</li><li>Advances in Consumer Research</li><li>AMS Review*</li><li>Asia Pacific Public Relations Journal</li><li>Consumption, Markets and Culture</li><li>Corporate Communications </li><li>Customer Needs and Solutions</li><li>Health Marketing Quarterly</li><li>International Journal of Emerging Markets*</li><li>International Journal of Enterprise Network Management</li><li>International Journal of Nonprofit and Voluntary Sector Marketing</li><li>International Journal of Quality and Service Sciences*</li><li>International Journal of Sports Management and Marketing</li><li>International Journal of Sports Marketing and Sponsorship</li><li>International Journal of Strategic Communication*</li><li>International Review of Retail, Distribution and Consumer Research</li><li>International Review on Public and Nonprofit Marketing*</li><li>Journal of Business-to-Business Marketing</li><li>Journal of Communication Management</li><li>Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior</li><li>Journal of Current Issues and Research in Advertising*</li><li>Journal of Fashion Marketing and Management</li><li>Journal of Financial Services Marketing</li><li>Journal of Food Products Marketing*</li><li>Journal of Global Fashion Marketing*</li><li>Journal of Global Marketing*</li><li>Journal of Global Scholars of Marketing Science*</li><li>Journal of Historical Research in Marketing*</li><li>Journal of Interactive Advertising</li><li>Journal of International Consumer Marketing*</li><li>Journal of International Food and Agribusiness Marketing*</li><li>Journal of Islamic Marketing*</li><li>Journal of Marketing Behaviour</li><li>Journal of Marketing Channels*</li><li>Journal of Marketing Communications</li><li>Journal of Marketing Education</li><li>Journal of Marketing for Higher Education*</li><li>Journal of Marketing Theory and Practice</li><li>Journal of Nonprofit & Public Sector Marketing</li><li>Journal of Political Marketing*</li><li>Journal of Promotion Management</li><li>Journal of Public Affairs</li><li>Journal of Public Relations Research</li><li>Journal of Relationship Marketing*</li><li>Journal of Research in Interactive Marketing*</li><li>Journal of Research in Marketing and Entrepreneurship*</li><li>Journal of Revenue & Pricing Management</li><li>Journal of Social Marketing</li><li>Journal of the Association for Consumer Research *</li><li>PRism</li><li>Public Relations Inquiry*</li><li>Qualitative Market Research: an international journal</li><li>Service Business *</li><li>Service Industries Journal</li><li>Services Marketing Quarterly</li><li>Social Marketing Quarterly*</li><li>Sport Marketing Quarterly</li><li>Young Consumers</li><li>British Food Journal*</li><li>Tobacco Control* (New entry)</li></ol></div><div><b>C Journals</b></div><div><ol style="text-align: left;"><li>Advances in International Marketing</li><li>Advertising & Society Review</li><li>Arts and the Market (formerly Arts Marketing)</li><li>Asian Journal of Business Research</li><li>Asian Journal of Marketing (SING)</li><li>Canadian Journal of Marketing Research</li><li>Indian Journal of Marketing * (New Entry)</li><li>International Journal of Electronic Customer Relationship Management</li><li>International Journal of Electronic Marketing and Retailing</li><li>International Journal of Healthcare Management* (New Entry)</li><li>International Journal of Internet Marketing and Advertising</li><li>International Journal of Pharmaceutical and Healthcare Marketing* (New Entry)</li><li>International Journal of Sustainable Design</li><li>International Journal of Technology Management and Sustainable Development</li><li>International Journal of Technology Marketing</li><li>International Journal of Trade and Global Markets</li><li>Irish Marketing Review</li><li>Journal for Advancement of Marketing Education (JAME)</li><li>Journal of Advertising Education</li><li>Journal of Customer Behavior</li><li>Journal of Database Marketing & Customer Strategy Management</li><li>Journal of Digital & Social Media Marketing</li><li>Journal of Empirical Generalisations in Marketing Science</li><li>Journal of Euromarketing</li><li>Journal of Food Distribution Research</li><li>Journal of Hospitality Application and Research</li><li>Journal of International Marketing and Exporting</li><li>Journal of International Marketing and Marketing Research</li><li>Journal of Marketing & Social Research </li><li>Journal of Marketing Analytics* (New Entry)</li><li>Journal of Medical Marketing</li><li>Journal of Public Relations Education* (New Entry)</li><li>Journal of Research for Consumers</li><li>Journal of Selling</li><li>Journal of Services Research</li><li>Journal of Sponsorship</li><li>Journal of Targeting, Measurement and Analysis for Marketing</li><li>Marketing Bulletin</li><li>Marketing Education Review</li><li>Marketing Health Services</li><li>Research in Consumer Behavior: a research annual</li><li>Review of Marketing Science</li><li>Revista Portuguesa de Marketing</li><li>The Marketing Review</li><li>Communication Research and Practice* (New Entry)</li></ol></div><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-43781274018928359362020-06-18T04:44:00.006+08:002020-06-18T04:47:41.870+08:00Free business case studies onlineThis is an update on an answer I wrote on Quora in 2016. As a lecturer in a business school, I often use business case studies in my classes. They are really useful to help students to apply the theories and concepts which they have learnt in class to actual business case studies. <div><br /></div><div>I always emphasise that there is no wrong or right answer but rather a bad or good answer and often this is based on their justification and analysis of the information provided in the case studies. So far, I have edited three case study books, namely: </div><div><ol style="text-align: left;"><li> Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value (2019). Ghazali, E., Mutum, D.S., Rashid, M., Ahmed, J.U. (Eds), Springer. </li><li>Services Marketing Cases in Emerging Markets: An Asian Perspective (2017, Ebook came out in 2016), Roy, S.; Mutum, D. and Nguyen, B. (Eds), Springer. </li><li> Marketing Cases from Emerging Markets (2014). Mutum, D., Roy, S. and Kipnis, E. (Eds), Springer.
</li></ol></div><div><br /></div><div>There are also several free sources on the net but the quality of cases vary greatly. </div><div><br /></div><div>For MBA case studies, here are two great sources: </div><div><br /></div><div>1. <a href="https://www.thecasecentre.org/educators/casemethod/resources/freecases/CBS&" rel="nofollow" target="_blank">Copenhagen Business School (CBS) collection</a> </div><div>New cases are added regularly. Though I mostly use marketing related case studies, they have several interdisciplinary cases. </div><div><br /></div><div>2. <a href="https://mitsloan.mit.edu/LearningEdge/Pages/Case-Studies.aspx" rel="nofollow" target="_blank">MIT Sloan School of Management </a></div><div>Cases classified under entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics.
Do you know of any other free sources of case studies? </div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-5450877290738414982019-12-01T23:41:00.000+08:002019-12-03T22:36:02.184+08:00FASS Research Excellence Award 2019<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJPvQyQhh-cfdAaiEbNSWzxx5H8dosHosbVd0tH_TamAezlYtj_96eVvYgxZXrspz1fN3YVafLbsj4ANkpvqtuF6YgYaS5FbEoIbiGVrkkeHQU8hN1_HJgqM25dYHBvzDf_luuaOC7nzwe/s1600/awards2019b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJPvQyQhh-cfdAaiEbNSWzxx5H8dosHosbVd0tH_TamAezlYtj_96eVvYgxZXrspz1fN3YVafLbsj4ANkpvqtuF6YgYaS5FbEoIbiGVrkkeHQU8hN1_HJgqM25dYHBvzDf_luuaOC7nzwe/s320/awards2019b.jpg" width="320" /></a></div>
<br />
Was delighted to be recognised by the Faculty of Arts and Social Sciences, University of Nottingham Malaysia for my research contributions for the year 2018. You might be wondering "Why 2018"? Well, it is like the impact factor for journals, we were judged based on our performance in 2018.<br />
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I didn't really expect to win but while going through the work I had done last year, I was actually quite surprised I had actually achieved a lot.<br />
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This included the completion of a Government-funded project; successful completion of 2 consultancy projects; delivery of 2 guest lectures in 2 public Universities in Malaysia; successful supervision of 8 Masters students; publication of 7 journal papers, an external examiner for 2 PhD theses, reviewed 9 journals and conference proceedings and received an Outstanding contribution in Reviewing award from the journal, Technological forcasting and social change.</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-37334532579720906802019-10-01T19:52:00.004+08:002019-12-06T20:20:44.415+08:00My recent publications 2019<div dir="ltr" style="text-align: left;" trbidi="on">
Here is the list of my recent publications this year. Let me know if you want soft copies of the paper. I am very happy and thankful that I have already exceeded my KPI requirements for the next 5 years. Whatever publications I have after this is just the icing on the cake.<br />
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<a href="https://www.emerald.com/insight/content/doi/10.1108/IntR-12-2017-0505/full/html" target="_blank">Ghazali, E.; Mutum, D. and Woon, M. Y. (2019). Multiple Sequential Mediation in an Extended Uses and Gratifications Model of Augmented Reality Game Pokémon Go, <i>Internet Research</i>. 29(3), 504-528. </a><br />
<b>Abstract:</b><br />
Purpose<br />
The purpose of this paper is to investigate the mechanism by which uses and gratification (U&G) constructs predict continuance intention to play (ContInt) the augmented reality game Pokémon Go (PG), through multiple serial mediation technique, with enjoyment and flow as mediators. The model also integrates other motivational factors specific to PG, namely, network externality and nostalgia and investigates the process by which they influence ContInt through players’ inherent need-to-collect animated monsters and online community involvement, respectively.<br />
Design/methodology/approach<br />
The model was tested using 362 validated responses from an online survey of PG players in Malaysia. Partial least squares structural equation modeling was used to analyse the data. The predictive relevance of the model was tested via partial least squares-Predict.<br />
Findings<br />
ContInt is influenced through various mechanisms. Enjoyment is the most important mediator, mediating three U&G predictor constructs (achievement, escapism, challenge and social interaction) and the outcome ContInt. Flow did not have any influence on ContInt unless coupled with enjoyment as a serial mediator. Network externality and nostalgia were found to only influence ContInt through mediators, online community involvement and need-to-collect Pokémon Monsters, respectively. Overall, the results show evidence of four indirect-only mediation paths and one complementary partial mediation path.<br />
Originality/value<br />
Provides support for an integrated model incorporating psychological, social and gaming motivational factors. While most other studies focus on direct relationships, we focus on indirect relationships through multiple sequential mediation analysis, following the recent modern mediation analysis guidelines. Contrary to previous findings, flow was not an important factor in predicting ContInt for gaming and nostalgia does not link directly to ContInt.<br />
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<a href="https://doi.org/10.1080/08911762.2018.1559907" target="_blank">Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D. and Ghazali, E. (2019). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. <i>Journal of Global Marketing</i> 32(4), 288-302.</a> (AJG 1/ ABDC B/ SCOPUS)<br />
<b>Abstract:</b><br />
This study examines the relationships between religious beliefs, brand personality, and new religion-compliant product adoption (NRCPA) in Islamic markets. Findings confirm that religious consumers tend to behave in accordance with a society or group that follows the same beliefs, and that these consumers’ behavior and lifestyle are influenced by similar religious groups and social relationships. In addition, the more religious the consumer, the more likely they will adopt or favour/disfavour a new product in accordance with his/her religious beliefs. Finally, the three constructs–relative advantages, compatibility and complexity–are found to partially mediate the influential relationship between religious beliefs and new religion-compliant product adoption. International firms that target Muslim markets, with an aim to profit and fit in these markets, must take into account the Islamic values, standards and guidelines.<br />
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<a href="https://www.mdpi.com/2071-1050/11/12/3237" target="_blank">Ghazali, E.M., Nguyen, B., Mutum, D.S. and Yap, S.-F. (2019). Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups. <i>Sustainability</i> 2019, 11, 3237.</a> (SCOPUS /ISI).<br />
<b>Abstract:</b><br />
Previous environmental sustainability studies have examined only limited type of pro-environmental behaviour (PEB; e.g., recycling), but have not explored relationships among various types or dimensions of PEBs. This paper explores six types of PEBs (i.e., activist, avoider, green consumer, green passenger, recycler and utility saver) and investigates their antecedents and interrelationships between two ethnic groups—Malays and Chinese in Malaysia. Survey data from 581 respondents, comprising 307 Malays and 274 Chinese, were used to assess the research model. To conduct multi-group analysis, the study used partial least squares structural equation modelling in SmartPLS 3. The study extends the Value-Belief-Norm (VBN) theory by using social norms to predict PEBs. The results suggest that social norms predict each type of PEB, in contrast to other constructs in VBN theory, except for utility-saving behaviours. The findings also reveal some similarities as well as differences between Malays and Chinese, indicating that the two ethnic groups are not homogeneous. The study is the first to simultaneously study six types of PEB and to examine the differences between Malays and Chinese on PEB constructs and offers a valuable contribution to the literature by extending VBN theory to social norms and PEB.<br />
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<a href="https://rdcu.be/bRP9l" target="_blank">Ghazali, E.M.; Ngiam, E. Y-L. and Mutum, D.S. (Accepted for publication). Elucidating the drivers of residential mobility and housing choice behaviour in a suburban township via push–pull–mooring framework, <i>Journal of Housing and the Built Environment</i>.</a> DOI: 10.1007/s10901-019-09705-8<br />
<b>Abstract</b><br />
This study applies the “push-pull-mooring” model of migration to explain home purchase intention in a suburban township. “Push” effects include dissatisfaction and high housing costs in one’s current neighbourhood (“the origin”). “Pull” effects were consumers’ per-ceived value of the suburban township (“the destination”), which encompassed price, func-tional, emotional, social, symbolic, and Feng Shui aspects. Relocation costs and alternative township’s attractiveness were hypothesized as “mooring” effects that negatively impact purchase intention as well as moderate the push and pull effects. 179 valid responses from prospective home buyers were analysed using partial least squares structural equation mod-elling (PLS-SEM). Pull effects were found to exert a positive influence while mooring and push effects exert a negative influence on purchase intention. Moderation effects of the mooring factors were found to be not significant in this context. This study offers sev-eral interesting implications for researchers and marketing practitioners in the real estate industry<br />
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<a href="https://www.emerald.com/insight/content/doi/10.1108/JSTP-10-2018-0223/full/html" target="_blank">Mohd-Any, A. A.; Mutum, D.; Ghazali, E. M and Mohamed-Zulkifli, L. (2019). To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers, <i>Journal of Service Theory and Practice</i>. DOI: 10.1108/JSTP-10-2018-0223</a><br />
<b>Abstract</b><br />
Purpose <br />
This research investigates the importance of successful service recovery in the airline sector by examining the interrelationship between perceived justice, recovery satisfaction and overall satisfaction, customer trust and customer loyalty. Furthermore, the research assesses the mediating effect of overall satisfaction and customer trust on customer loyalty.<br />
Design/methodology/approach<br />
Data was collected via an airport intercept survey of Malaysia Airlines passengers who had experienced service failure. 380 responses were used for the final analysis. The study uses partial least squares structural equations modelling technique with SmartPLS 3.0, in order to test and validate the research model and hypotheses posited.<br />
Findings<br />
The results reveal that: (i) recovery satisfaction is significantly affected by procedural and interactional justice; (ii) distributive and procedural justice, as well as recovery satisfaction is influenced overall satisfaction; (iii) customer trust is most influenced by interactional justice, distributive justice and recovery satisfaction; (iv) customer loyalty is positively affected by customer trust, overall satisfaction and recovery satisfaction; and (v) the influence among recovery satisfaction and customer loyalty is partially mediated by customer trust and overall satisfaction. <br />
Originality/value<br />
Our study contributes to a whole conceptual comprehension of the essential determinants of customer loyalty from the combined perspectives of three theories, namely, justice theory, expectancy disconfirmation theory and commitment trust theory. This study, successfully differentiates the three dimensions of perceived justice and assessed them individually to discern and compare their influence on overall satisfaction, recovery satisfaction and trust. In addition, the study found that the influence of recovery satisfaction on loyalty is partially and sequentially mediated by trust and overall satisfaction.<br />
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<a href="https://doi.org/10.1108/BL-12-2019-116" target="_blank">Mutum, D.; Ghazali, E.; Putit, L. (2019). Information, The Missing Link Between Innovation and Sustainability, <i>The Bottom Line</i>. 32(4), 249-252</a>. [SCOPUS] DOI: 10.1108/BL-08-2019-0109.<br />
<br />
Editorial for the special issue of The Bottom Line, titled, "Information, the missing link between innovation and sustainability".<br />
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Alwi, S.; Che-Ha, N.; Nguyen, B.; Ghazali, E.; Mutum, D.; Kitchen, P.(Accepted for publication). Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students, <i>Qualitative Market Research</i>,<br />
<b>Abstract:</b><br />
This study attempts to ascertain the essential dimensions and components of university corporate brand image, including the cognitive attributes (service/educational quality) and affective attributes (corporate brand image) of the university. It builds on Schmitt’s (1999) conceptualization of brand experience. In doing so, this study develops, explores, and<br />
presents a student-consumer behavioral response model based on students' experiences at a UK university, exploring the relationship between these attributes with satisfaction and behavioral response (word-of-mouth). Findings reveal that both branding aspects - brand experience and corporate brand image - follow a rational thought process before an affective<br />
component is then considered, resulting in brand promise and loyalty. This study identifies several important brand experiences such as social, functional and emotional in higher education that enhance a university corporate brand image and behavioral responses that guide brand positioning of a UK university for the Malaysian market. Based on the findings<br />
of this study, a conceptual framework has been presented. Theoretical and managerial implications are discussed with suggestions for future research<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-2918414876418643952019-05-26T14:52:00.001+08:002019-10-01T19:53:11.068+08:00Sales Vs Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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Note: This post is motivated by a recent chat I had with a marketing consultant in LinkedIn.</div>
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Chatting with marketing professionals, I realise that sales and marketing are often considered separate and distinct areas in the industry with marketing being understood as advertising.</div>
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From a theoretical perspective, Sales is considered as part and parcel of Marketing as is Public Relations. </div>
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Here is a post (slightly updated) which I wrote in my old University of Warwick blog in 2009 titled "Selling is not Marketing".</div>
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What is the first thing that comes to mind when you hear the word "MARKETING"?</div>
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A number of people apparently associate it with either a) selling and b) advertising. What I find surprising is that these include several individuals involved in business and in the corporate sector, including marketing managers.</div>
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Selling and advertising is part of marketing but it is NOT marketing.</div>
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The concept of marketing has undergone drastic changes over the past three decades, evolving from the production era, namely producing products fast and cheap (Remember "Any customer can have a car painted any colour that he wants so long as it is black.” - Henry Ford). That's one problem with companies which rely too much on engineers or tech people without any input from marketers.</div>
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I have heard countless stories where the engineers create a "great" product and then push it to the sales and marketing department, to "sell" it to the customers.</div>
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If the product fails, it is apparently due to "bad marketing" (blaming the sales and marketing dept.). In a way it's true but not because of the marketing guys (some of whom don't know what marketing is all about). Rather it was doomed right from the start. The customer didn't need it nor do they want it and any amount of marketing (or selling) won't help.</div>
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We then moved through the sales and marketing era - the concept that many companies in the UK are still following now: "If you have a good product, then everyone would buy it. You only have to let the customers know". These companies overly rely on advertising in order to push the products to customers. </div>
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It comes as no surprise that a number of companies in the UK and in Malaysia go under all the time. Many of these companies are still living in the sales era of marketing. So, you will see a number of companies spending thousands (if not millions) of Pounds/ Ringitt Malaysia, to get new customers and then ignore them once they sign up.</div>
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I am sure that all of you have at least one personal experience, where you were treated like a King or Queen BEFORE you bought the product and service. And then treated like dirt afterwards.</div>
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The old adage that if a customer is happy, he/she tells one person while an unsatisfied customer will tell 10 more people, still holds. The only difference is that people now rant on Twitter, Facebook and on their blogs. It's not just 10 more people anymore but rather thousands via online as well as offline word-of-mouth.</div>
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The change in marketing focus from the product to the customer occurred during the marketing era, which appeared around the 1960s in the US. Effectiveness and efficiency in meeting customer demands, needs and wants were identified as the key elements in determining companies' long-term success. Now it has moved beyond market segmentation of customers based on their demographics. Researchers also looked at the attitude or lifestyles of consumers- psychographics. Ever wonder what Tesco does with the information provided by millions of their customers using the loyalty cards?</div>
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We have since then moved into the relationship era, which emerged during the 1990s. It shifted the focus to the establishment and maintenance of mutually beneficial relationships with existing customers and suppliers. Now, we are not talking about just making a sale. We want loyal customers who would come back for more and bring along others with them at the same time. We are now talking about long-term relationships.</div>
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I wonder how many companies are in this era?</div>
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Some companies are still hung up on their proud history, their so-called "heritage" and fail to innovate. More importantly, they forgot to take care of their customers.</div>
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A good example: Coventry was once the centre of the British car industry. Now, there's only Jaguar left and that too owned by Tata, an Indian company.</div>
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So what's my concept of marketing?</div>
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I like the latest definition given by the American Marketing Association (2014) which sums up the concept as I understand it: </div>
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“the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large”</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-87674118717584529772019-04-24T03:19:00.000+08:002019-04-24T14:14:15.119+08:00Top 50 Marketing Profs who Tweet - UPDATED 2019 List<div dir="ltr" style="text-align: left;" trbidi="on">
Marketing Profs refer to academics who teach marketing and related subjects in Universities. These are the opinion leaders in the field of Marketing. However, it is quite surprising that several Marketing "Gurus" in academia are not really active on Twitter and are not represented in this list.<br />
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There have been some minor changes to this list. It is now restricted to the top 50 and I have removed a few academics who are not strictly in the field of Marketing. <a href="https://www.dilipmutum.com/2016/12/top-60-marketing-profs-who-tweet-2016.html" rel="nofollow" target="_blank">Here is the old 2016 list</a>.<br />
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I discovered that some have changed their Twitter handles and some have moved Universities.<br />
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Mark Schaefer is still on top with 176.2K followers. It is interesting but most seem to have lost followers. Not sure why. Also, there is a huge gap between the 3rd and 4th on the list.<br />
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The ranking is based on the number of followers as of 24 April2019.<br />
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I am proudly representing Malaysia in the list at #15.<br />
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<b>Note: Please let me know if you want to be added to/ removed from the list. </b><br />
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</div>
<ol style="text-align: left; text-indent: 0px;">
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Mark Schaefer (@<a href="https://twitter.com/markwschaefer" rel="nofollow" target="_blank">markwschaefer</a>) - Rutgers University - 176.2K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Nancy Richmond (@<a href="https://twitter.com/NancyRichmond" style="color: #3d85c6; text-decoration-line: none;" target="_blank">NancyRichmond</a>) - Florida International University - 140.2K </li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Anthony Miyazaki (@<a href="https://twitter.com/AnthonyMiyazaki" style="color: #3d85c6; text-decoration-line: none;" target="_blank">AnthonyMiyazaki</a>) - Florida International University - 111.4K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Gary R. Schirr (@<a href="https://twitter.com/ProfessorGary" style="color: #3d85c6; text-decoration-line: none;" target="_blank">ProfessorGary</a>) - Radford University - 69.9K</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: "times new roman";">Mark Ritson (@<a href="https://twitter.com/markritson" rel="nofollow" target="_blank">markritson</a>) - Melbourne Business School, University of Melbourne - 37K</span></li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Patrick Strother (@<a href="https://twitter.com/PatrickStrother" style="color: #3d85c6; text-decoration-line: none;" target="_blank">PatrickStrother</a>) - University of Minnesota - 30.3K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Jennifer Aaker (@<a href="https://twitter.com/aaker" style="color: #3d85c6; text-decoration-line: none;" target="_blank">aaker</a>) - Stanford University - 25.6K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Kimberly Whitler (@<a href="https://twitter.com/KimWhitler" rel="nofollow" target="_blank">KimWhitler</a>) - University of Virginia - 19.5K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Bang Nguyen (@<a href="https://twitter.com/ProfBangNguyen" style="color: #3d85c6; text-decoration-line: none;" target="_blank">ProfBangNguyen</a>) - University of Southern Denmark - 15K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Simon Chadwick (@<a href="https://twitter.com/Prof_Chadwick" style="color: #3d85c6; text-decoration-line: none;" target="_blank">Prof_Chadwick</a>) - University of Salford - 15K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Byron Sharp (@<a href="https://twitter.com/ProfByron" rel="nofollow" target="_blank">ProfByron</a>) - University of South Australia - 14.2K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">David Aaker (@<a href="https://twitter.com/DavidAaker" style="color: #3d85c6; text-decoration-line: none;" target="_blank">DavidAaker</a>) - University of California, Berkeley - 14K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Carol Phillips (@<a href="https://twitter.com/carol_phillips" style="color: #3d85c6; text-decoration-line: none;" target="_blank">carol_phillips</a>) - University of Notre Dame - 12.4K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Philip Kotler (@<a href="https://twitter.com/kotl" rel="nofollow" target="_blank">kotl</a>) - Northwestern University - 12.2K</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Dilip Mutum (@<a href="https://twitter.com/admutum" style="color: #3d85c6; text-decoration-line: none;" target="_blank">admutum</a>) - University of Nottingham Malaysia - 9810</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Jim Joseph (@<a href="https://twitter.com/JimJosephExp" style="color: #3d85c6; text-decoration-line: none;" target="_blank">JimJosephExp</a>) - New York University - 9433</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Lauri Harrison (@<a href="https://twitter.com/lharrison" style="color: #3d85c6; text-decoration-line: none;" target="_blank">lharrison</a>) - Columbia University - 8217</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Denny McCorkle (@<a href="https://twitter.com/DennyMcCorkle" target="_blank">DennyMcCorkle</a>) - University of Northern Colorado - 8094</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Christophe Benavent (@<a href="https://twitter.com/Benavent" rel="nofollow" target="_blank">Benavent</a>) - Université Paris Nanterre - 8039</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Barbara Kahn (@<a href="https://twitter.com/barbarakahn" rel="nofollow" target="_blank">barbarakahn</a>) - University of Pennsylvania - 7721</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">John Deighton (@<a href="https://twitter.com/HBSmktg" target="_blank">HBSmktg</a>) - Harvard University - 6358</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Steven H. Seggie (@<a href="https://twitter.com/Seggitorial" rel="nofollow" target="_blank">Seggitorial</a>) - ESSEC Business School - 5834</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">D. Steven White (@<a href="https://twitter.com/dstevenwhite" rel="nofollow" target="_blank">dstevenwhite</a>) - University of Massachusetts Dartmouth - 5826</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">T. Bettina Cornwell (@<a href="https://twitter.com/BettinaCornwell" rel="nofollow" target="_blank">BettinaCornwell</a>) - University of Oregon - 5291</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Richard Ladwein (@<a href="https://twitter.com/rladwein" rel="nofollow" target="_blank">rladwein</a>) - Université de Lille - 4463</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Jaideep Prabhu (@<a href="https://twitter.com/JaideepPrabhu" rel="nofollow" target="_blank">JaideepPrabhu</a>) - Judge Business School, University of Cambridge - 4466</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Robert Kozinets (@<a href="https://twitter.com/Kozinets" rel="nofollow" target="_blank">Kozinets</a>) - Marshall School of Business, University of Southern California - 3907</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Miguel Guinalíu (@<a href="https://twitter.com/GUINALIU" rel="nofollow" target="_blank">GUINALIU</a>) - University of Zaragoza - 3648</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Eric Vernette (@<a href="https://twitter.com/VernetteE" rel="nofollow" target="_blank">VernetteE</a>) - Toulouse University - 3075</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Aric Rindfleisch (@<a href="https://twitter.com/aricrindfleisch" rel="nofollow" target="_blank">aricrindfleisch</a>) - Gies College of Business, The Univ. of Illinois - 2934</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Janet Ward (@<a href="https://twitter.com/DrJanet_A_Ward" rel="nofollow" target="_blank">DrJanet_A_Ward</a>) - University of Sunderland - 2874</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Tracy L. Tuten (@<a href="https://twitter.com/brandacity" style="color: #3d85c6; text-decoration-line: none;" target="_blank">brandacity</a>) - Texas A&M University-Corpus Christi - 2794</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Zeynep Arsel (@<a href="https://www.twitter.com/zeyneparsel" rel="nofollow" target="_blank">zeyneparsel)</a> the - Concordia University - 2589</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Markus Giesler (@<a href="https://twitter.com/DrGiesler" rel="nofollow" target="_blank">DrGiesler</a>) - Schulich School of Business, York University - 2551</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Dirk vom Lehn (@<a href="https://twitter.com/dirkvl" rel="nofollow" target="_blank">dirkvl</a>) -King’s Business School, King’s College London - 2530</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-family: "times new roman";">Tom van Laer (@</span><a href="https://twitter.com/tvanlaer" rel="nofollow" style="color: black;" target="_blank">tvanlaer</a><span style="font-family: "times new roman";">) - University of Sydney</span><span style="font-family: "times new roman";"> - 2446</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: "times new roman";">Sue Bridgewater (@</span><a href="https://twitter.com/SueBridgewater" rel="nofollow" style="font-family: "times new roman";" target="_blank">SueBridgewater</a><span style="font-family: "times new roman";">) - </span><span style="font-family: "times new roman";">UoL ManagementSchool, </span>University of Liverpool - 2048</li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: times new roman;">Marie Taillard </span>(@<a href="https://twitter.com/marietaillard" rel="nofollow" style="font-family: "times new roman";" target="_blank">marietaillard</a><span style="font-family: "times new roman";">) - ESCP Europe - 1880</span></li>
<li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: "times new roman";">Shari Worthington (@<a href="https://twitter.com/sharilee" rel="nofollow" target="_blank">sharilee</a>) - </span><span style="font-family: "times new roman";">Foisie Business School, </span>Worcester Polytechnic Institute - 1866</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Finola Kerrigan (@<a href="https://twitter.com/FinolaK" rel="nofollow" target="_blank">FinolaK</a>) - University of Birmingham - 1860</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Alexa Fox (@<a href="https://twitter.com/AlexaKaye3" rel="nofollow" target="_blank">AlexaKaye3</a>) - Ohio University - 1790</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Steve Vargo (@<a href="https://twitter.com/SteveVargo" rel="nofollow" target="_blank">SteveVargo</a>) - The University of Hawai’i at Manoa - 1663</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Michelle Weinberger (@<a href="https://twitter.com/consumerlife" rel="nofollow" target="_blank">consumerlife</a>) - Northwestern University - 1642</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Gemma Calvert (@<a href="https://twitter.com/DrGemmaCalvert" rel="nofollow" target="_blank">DrGemmaCalvert</a>) - Nanyang Business School, Nanyang Technological University - 1620</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Anthony Patterson (@<a href="https://twitter.com/TonyPatterson" rel="nofollow" target="_blank">TonyPatterson</a>) - The University of Liverpool - 1580</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Spencer M Ross (@<a href="https://twitter.com/srossmktg" rel="nofollow" target="_blank">srossmktg</a>) - McGill University - 1538</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Vincent Balusseau (@<a href="https://twitter.com/vbalusseau" rel="nofollow" target="_blank">vbalusseau</a>) - Audencia Business School - 1401</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Tracy Harwood (@<a href="https://twitter.com/tgharwood" rel="nofollow" target="_blank">tgharwood</a>) - De Montfort Univ. - 1379</li>
<li style="color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px 0px 0.25em; padding: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Laurence Dessart (@<a href="https://twitter.com/laurencedessart" rel="nofollow" target="_blank">laurencedessart</a>) - HEC Liège - Management school, University of Liege - 1324</li>
<li style="font-family: "times new roman"; margin: 0px 0px 0.25em; padding: 0px;">Ekant Veer (@<a href="https://twitter.com/VeerOffTrack" rel="nofollow" target="_blank">VeerOffTrack</a>) - University of Canterbury - 1254</li>
</ol>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-47601889257138160942019-04-15T02:17:00.000+08:002019-04-24T00:40:40.210+08:00New case study book on Management of Shari’ah Compliant Businesses out<div dir="ltr" style="text-align: left;" trbidi="on">
The edited case study book titled <i>Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value</i>, has been published. This is my fourth edited book and the third from Springer.<br />
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I co-edited this book along with Ezlika M. Ghazali, Mamunur Rashid and Jashim U. Ahmed.<br />
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The book has 15 case studies with eight cases under Islamic financial management and seven under Islamic marketing and management.<br />
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"Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market."<br />
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<a href="https://link.springer.com/book/10.1007%2F978-3-030-10907-3" target="_blank">You can now buy the e-book from the Springer site for EUR 53.54.</a><br />
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<a href="https://www.amazon.com/Management-Shariah-Compliant-Businesses-Professionals/dp/3030109062" target="_blank">It is also available on Amazon.com for $70.93</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-40178258314986317712019-01-30T22:59:00.000+08:002019-01-30T22:07:57.644+08:00Special issue call for papers from The Bottom Line <div dir="ltr" style="text-align: left;" trbidi="on">
Calling for papers now on "Information, innovation and sustainability: The missing link?" <br />
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This is a special issue call for papers from The Bottom Line. The journal is indexed on Scopus. <br />
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<b>Topics</b><br />
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Submissions can be conceptual or empirical (quantitative or qualitative) in nature. The main criterion for publication is that the submission has original value. Possible topics include, but are not limited to:<br />
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<ul style="text-align: left;">
<li>Link between innovation and sustainable consumption.</li>
<li>Environmental and sustainable claims in advertising.</li>
<li>Role of marketing communications in sustainable marketing.</li>
<li>Role of marketing communications in affecting innovation.</li>
<li>Emerging trends in sustainable marketing.</li>
<li>Challenges facing companies with regards to sustainable marketing.</li>
<li>How sustainable plans results innovation?</li>
<li>Using information in inspiring people to adopt specific sustainable behaviors.</li>
<li>Models of sustainable management</li>
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<b>Some important dates:</b><br />
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Deadline: <strike>30 January 2019 </strike> Now extended to 31st March 2019<br />
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Reviews returned: 1st June 2019<br />
Revised papers submitted: 1st September 2019<br />
Final papers due: 1st December 2019<br />
Expected publication of special issue: Early 2020<br />
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For more information visit the link below:<br />
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<a href="http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8024">http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8024</a><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-57561391783577938232019-01-30T22:37:00.000+08:002019-01-30T22:37:29.547+08:00First publication of 2019: Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets<div dir="ltr" style="text-align: left;" trbidi="on">
Just found out that one of my papers, titled "Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets" has been published online by the Journal of Global Marketing.<div>
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The authors of the paper were: Ali Homaid Al-hajla, Bang Nguyen, T C Melewar, Chanaka Jayawardhena, Ezlika Ghazali & <b>Dilip S. Mutum</b> .</div>
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<b>Abstract:</b></div>
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This study examines the relationships between religious beliefs, brand personality, and new religion-compliant product adoption (NRCPA) in Islamic markets. Findings confirm that religious consumers tend to behave in accordance with a society or group that follows the same beliefs, and that these consumers’ behavior and lifestyle are influenced by similar religious groups and social relationships. In addition, the more religious the consumer, the more likely they will adopt or favour/disfavour a new product in accordance with his/her religious beliefs. Finally, the three constructs–relative advantages, compatibility and complexity–are found to partially mediate the influential relationship between religious beliefs and new religion-compliant product adoption. International firms that target Muslim markets, with an aim to profit and fit in these markets, must take into account the Islamic values, standards and guidelines.</div>
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<b>Keywords:</b> Religious beliefs, brand personality, new religion-compliant product adoption, Islamic branding, Muslim market</div>
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There are 50 free online copies of their article. Use the link below to view and download the paper:</div>
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<a href="https://www.tandfonline.com/eprint/MtzrN5BEhsXWuD9kh3fF/full?target=10.1080/08911762.2018.1559907">https://www.tandfonline.com/eprint/MtzrN5BEhsXWuD9kh3fF/full?target=10.1080/08911762.2018.1559907</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-51539347874940992282019-01-01T00:06:00.000+08:002019-01-01T00:06:05.366+08:00Year end review post <div dir="ltr" style="text-align: left;" trbidi="on">
As the year 2018 draws to a close, I thought I should do a year end review.<br />
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This has been a fantastic year:<br />
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Two consultancies successfully completed.<br />
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Joined the editorial team of International Journal of Islamic and Middle Eastern Finance and Management, as an Associate Editor.<br />
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One book review published:<br />
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Dilip S. Mutum and Bang Nguyen (2018). <a href="https://www.tandfonline.com/doi/abs/10.1080/08841241.2018.1463132" target="_blank">Book review: The future of Indian universities: comparative and international perspectives,</a> <i>Journal of Marketing for Higher Education</i>, 28(1), 153-154.<br />
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One edited book accepted for publication by Springer and coming out early 2019. This would be my 4th edited book:<br />
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<a href="https://www.springer.com/in/book/9783030109066?fbclid=IwAR3JLGcnZdDYyQlCearxMbALVE8ohS9W0GQms7ont6xaLXfp9fraOb61oM4#aboutAuthors" target="_blank">Management of Shari’ah Compliant Businesses - Case Studies on Creation of Sustainable Value.</a><br />
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Six journal papers published:<br />
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<li>Ezlika Ghazali, Dilip Mutum and Mei Yuen Woon (2018). <a href="https://www.emeraldinsight.com/doi/abs/10.1108/ITP-07-2017-0216" target="_blank">Exploring Player Behavior and Motivations to Continue Playing Pokémon GO</a>, <i>Information Technology & People</i>.</li>
<li>Butt, M.M., Yingchen, Y., Mohd-Any, A.A., Mutum, D.S., Ting, H. and Khong, K. W. (2018). <a href="http://web.usm.my/aamj/23022018/aamj23022018_4.pdf?fbclid=IwAR2dEzPg33Nm66aMMkT5WUFow83h59p8_AS_rHd63EeWO4RKENCVDVGOL-w" target="_blank">Antecedents of consumer-based electronic retail brand equity: an integrated model</a>, <i>Asian Academy of Management Journal</i>, 23(2), 69–99. </li>
<li>Ezlika M. Ghazali, Dilip S. Mutum and Nanang Ariswibowo (2018). <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12472" target="_blank">Impact of Religious Values and Habit on an Extended Green Purchase Behaviour Model</a>, <i>International Journal of Consumer Studies</i>, 42 (6), 639-654. </li>
<li>Ezlika Ghazali, Dilip S. Mutum, Chong Jiu Hui and Bang Nguyen (2018). <a href="https://www.emeraldinsight.com/doi/abs/10.1108/APJML-05-2017-0093" target="_blank">Do Consumers Want Mobile Commerce? A Closer Look at M-Shopping and Technology Adoption in Malaysia </a><i>Asia Pacific Journal of Marketing and Logistics</i>, 30(4), 1064-1086. </li>
<li>Butt, M.; de-Run, E.; U-Din, A.; Mutum, D., (2018). <a href="https://www.emeraldinsight.com/doi/abs/10.1108/JIMA-03-2017-0034" target="_blank">Religious symbolism in Islamic financial service advertisements</a>, <i>Journal of Islamic Marketing</i> 9(2), 384-401. </li>
<li>Mutum, D.S., Ghazali, E.M., Mohd-Any, A.A. and Nguyen, B. (2018). <a href="https://www.emeraldinsight.com/doi/abs/10.1108/BL-09-2017-0027" target="_blank">Avoidance of sponsored posts on consumer-generated content: a study of personal blogs</a>, <i>The Bottom Line</i>, 31(1), 76-94.</li>
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And finally two journal papers accepted for publication:<br />
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Ezlika Ghazali, Dilip Mutum and Mei Yuen Woon (2019, forthcoming). Multiple Sequential Mediation in an Extended Uses and Gratifications Model of Augmented Reality Game Pokémon Go, <i>Internet Research.</i><br />
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Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D. and Ghazali, E. (2019, forthcoming). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. <i>Journal of Global Marketing</i>.<br />
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Wishing all visitors to my blog a very Happy, Prosperous and Healthy New Year, 2019.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-91786644800911787642018-05-24T22:39:00.001+08:002018-05-24T22:39:26.203+08:00Vlog about the book The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers<div dir="ltr" style="text-align: left;" trbidi="on">
Here is a video I made some time back. A review of the must read book - The Halo Effect ...and the Eight Other Business Delusions that Deceive Managers by Phil Rosenzweig.<br />
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<iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/3FSCCOE8uVM" width="560"></iframe><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6073154216395804240.post-78138746301005032712018-04-23T20:03:00.003+08:002018-04-23T20:03:36.536+08:00Call for paper - Special issue of Journal of Service Theory and Practice Helping to spread the word for my old friend Dr. Sanjit Roy who is guest editing a special issue of Journal of Service Theory and Practice, Emerald Group Publishing (ABDC A). He is co-editing the journal with Dr Harjit Sekhon (Coventry University) and Dr Bang Nguyen (Associate Professor of Marketing).<br />
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The theme of the special issue is “Service Research in Emerging Markets: Business as Usual?” <br />
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Click the link below for more information:<br />
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<a href="http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=7760">http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=7760</a><br />
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Unknownnoreply@blogger.com0