Do to others what you want them to do to you

15 Apr 2019

New case study book on Management of Shari’ah Compliant Businesses out

The edited case study book titled Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value, has been published. This is my fourth edited book and the third from Springer.

I co-edited this book along with Ezlika M. Ghazali, Mamunur Rashid and Jashim U. Ahmed.

The book has 15 case studies with eight cases under Islamic financial management and seven under Islamic marketing and management.

"Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market."

You can now buy the e-book from the Springer site for EUR 53.54.


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