Do to others what you want them to do to you

10 Apr 2016

Power of advertising

What comes to your mind when anybody mentions Santa Claus- Father Christmas?

This image?


A jolly, portly old man with big white beard and wearing a red suit.

But Look closely at the image. What is he drinking?



"In 1931, Coca‑Cola commissioned Swedish-American artist Haddon Sundblom to paint Santa Claus for the company's Christmas adverts. Prior to this, Santa had been portrayed in a variety of ways throughout history: tall and gaunt; short and elfin; distinguished and intellectual; even downright frightening." - Source.



I always use this example to highlight the power of marketing (and advertising).

Santa was not created by Coca Cola, but the cultural icon we have come to associate with him was indeed created by Coca Cola. 

Also read: 5 Things You Never Knew About Santa Claus and Coca-Cola.

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