Do to others what you want them to do to you

14 Jul 2015

Call for marketing case studies

There is a call for case studies for an edited book entitled STRATEGIC MARKETING CASES IN EMERGING ECONOMIES co-edited by Atanu Adhikari (Indian Institute of Kozhikode) & Sanjit Roy (The University of Western Australia), which will be published by Springer.

Important dates:
  • Submission of expression of interest through case interest form: 15th August 2015.
  • Decision on the case interest form to be announced: 30th August 2015.
  • Submission of complete case and teaching note: 15th December 2015.
  • Communication of reviewers’ comments to the authors: 30th January 2016.
  • Submission of final version of the case and the teaching note: 27th February 2016.
  • Communication of decision on acceptance of the case: 30th March 2016.

For submission of case related documents and for any clarification, please contact either:
Dr. Atanu Adhikari
Associate Professor - Marketing
Indian Institute of Management Kozhikode
Email: atanu.adhikari@iimk.ac.in
or
Dr. Sanjit Roy
Assistant Professor, Marketing
University of Western Australia
Email: sanjit.roy@uwa.edu.au